Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: NHL Plays Offense In Growth, Alliances

VOTE HERE

By the Staff of NYSportsJournalism.com

January 12, 2016: The NHL had plenty of reasons to celebrate in 2015 — spanning the second half of the 2014-15 and the first part of the 2015-16 campaigns — including new deals with adidas and Major League Baseball Advanced Media, unveiling details for the 2016 World Cup, strong numbers among viewers both on TV and online and a record spend by the league's marketing partners.

Sponsorship spending on the NHL and the league’s 30 clubs topped $447 million, up $60 million (9.2%) from the previous year and nearly $100 million more than the $356 million total in 2011, according to marketing, research and consulting firm IEG, Chicago.

“Without a doubt, the 2014-2015 season represents a banner year for the NHL in terms of sponsorship revenue,” William Chipps, senior editor for the NHL IEG Sponsorship Report, said in a statement.

In 2015, the NHL signed a seven-year alliance making adidas the exclusive outfitter of on-ice uniforms and official supplier of licensed apparel and headwear for the league starting with the 2017-18 season. Adidas will replace one of its own divisions, Reebok, which has held the rights since 2005, a year before it was acquired by adidas Group.

Adidas also becomes the exclusive outfitter of both authentic and replica jerseys for the eight-team World Cup of Hockey this September.

"This partnership with the NHL is evidence of our comprehensive commitment to the athlete," said Mark King, president for adidas Group North America. "Adding the league to our growing icon portfolio — which includes premier athletes and U.S. league partnerships across football, basketball and baseball — is just the start for us."

In February, the league signed a multi-year North American partnership with enterprise application software and database firm SAP SE. As the official cloud software provider of the NHL, SAP is collaborating with the league on a multi-season the transformation of the NHL's statistics platform on NHL.com and the introduction of new and enhanced statistics that would "establish NHL.com/Stats as the definitive destination for hockey analytics."

In August, the NHL signed a six-year $1.2 billion digital media rights deal with MLBAM, the interactive media and Internet company of MLB, which gives MLBAM exclusive rights to distribute live out-of-market games; exclusive rights to operate NHL Network as an agent for the NHL; and will see MLBAM operate NHL.com, club Web sites and NHL apps.

Under terms of the arrangement, the NHL gets a stake in MLBAM of between 7%-10%.

"As the market leader, MLBAM is uniquely qualified to assist us in giving hockey fans a richer, more immersive experience with the game," NHL commissioner Gary Bettman said in a statement. "MLBAM is also the right partner because they have the expertise to help us deliver new and exciting products to our fans, who crave compelling digital content."

Discover, a league partner since 2010, recently extended its official alliance with the NHL through 2019.

In July, the NHL inked a deal that extends Bridgestone's role as official tire of the NHL and the NHL Players' Assn.  and title sponsor for the Winter Classic and the brand's involvement in other league activations for five seasons. The 2016 Bridgestone NHL Winter Classic was Bridgestone's seventh consecutive year as title sponsor of the event.

New league sponsors this past season also included Constellation, DraftKings, GoPro, Kellogg’s, Samsung, and Procter & Gamble (in Canada, for brands including Crest and Oral-B).

Back to Top Sports Marketers of the Year 2015

Back to Home Page

VOTE HERE