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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: NHL Scores With World Cup Of Hockey

By the Staff of NYSportsJournalism.com

December 26, 2016: Backed by marketing and media partners, current players, icons led by Wayne Gretzky and a multi-platform strategy, the NHL this season is celebrating its 100th anniversary, with events that were unveiled in October to run January  through December.

But the reason for the league being named as a Top Sports Marketer was the World Cup of Hockey, which ran for three weeks in September, under the auspices of the NHL and the NHL Players' Assn., with many of the best hockey players in the world on the ice.

It also included a roster of top-flight marketers that have put their brand names into what the NHL intends to be an event that will impact fans and consumers with many of the touch-points seen at the Olympics and the FIFA World Cup.

Among the companies attached to the two-week event were Air Canada, AutoTrader.ca, Canadian Tire, EA, Esso/Exxon Mobil, Geico, Honda, Molson Coors, PepsiCo, Pizza Pizza, Rogers Communications SAP, Scotiabank, Sonnet, Ticketmaster, Tim Hortons, Upper Deck and Visa.

In addition, this was the first NHL-related international exposure for adidas under its new deal, which takes over from its own division, Reebok, as the official outfitter for the NHL via a seven-year pact beginning with the 2017 season. The deal included outfitting all eight teams in the World Cup.

In another first, SAP was the official sponsor of every team jersey, with a logo patch on the right shoulder of all jerseys.

The World Cup — which was won by Team Canada — also was ESPN's first significant NHL event coverage in about a dozen years.

"The caliber of these partners shows the enthusiastic response for the World Cup of Hockey 2016," said Kyle McMann, group vp-integrated sales for the NHL. "The World Cup of Hockey has provided us the opportunity to both deepen our relationship with many longstanding NHL partners, while also serving as a catalyst for several brand new relationships.

Over the past few months, the NHL also hired Heidi Browning as evp and CMO; unveiled Las Vegas as its next team; and signed new marketing deals, including one naming Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL.

It is Dunkin' Donuts' first national sports league partnership,

Planning for the Centennial celebration has been on-going, but it officially begins on Jan. 1, 2017, in Toronto with the NHL Centennial Classic outdoor game between the Detroit Red Wings and Toronto Maple Leafs in BMO Field. A 12-month “festival of events and content initiatives” will culminate with the anniversary of the league's founding on Nov. 26 and first games on Dec. 19.

Events will include the naming of the 100 Greatest NHL Players in history during All-Star Weekend in Los Angeles, Jan 25-27, with No. 1 arguably being Gretzky, who will serve as the official ambassador for the entire Centennial Celebration.

The NHL said that its marketing partners would activate behind the year-long event across all platforms, POP, merchandise and elsewhere, with details to follow. NHL support would include TV — including a current spot narrated by actor Michael Chiklis — radio, print, Internet, social media and in-arena.

"The perpetuation of the game of hockey has been in progress ever since 1917," said NHL commission Gary Bettman during a pre-season media event. "The men who met (more than one hundred years ago to form the NHL) could not possibly imagine that a day would come when the league’s regular season and playoffs would be attended by more than 23 million fans in 30 markets, soon to be 31 (Las Vegas in 2017). But that has brought us to this historic moment when we anticipate the NHL’s 100th birthday."

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