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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: NHL Scores With World Cup Of Hockey

By the Staff of NYSportsJournalism.com

December 26, 2016: Backed by marketing and media partners, current players, icons led by Wayne Gretzky and a multi-platform strategy, the NHL this season is celebrating its 100th anniversary, with events that were unveiled in October to run January  through December.

But the reason for the league being named as a Top Sports Marketer was the World Cup of Hockey, which ran for three weeks in September, under the auspices of the NHL and the NHL Players' Assn., with many of the best hockey players in the world on the ice.

It also included a roster of top-flight marketers that have put their brand names into what the NHL intends to be an event that will impact fans and consumers with many of the touch-points seen at the Olympics and the FIFA World Cup.

Among the companies attached to the two-week event were Air Canada, AutoTrader.ca, Canadian Tire, EA, Esso/Exxon Mobil, Geico, Honda, Molson Coors, PepsiCo, Pizza Pizza, Rogers Communications SAP, Scotiabank, Sonnet, Ticketmaster, Tim Hortons, Upper Deck and Visa.

In addition, this was the first NHL-related international exposure for adidas under its new deal, which takes over from its own division, Reebok, as the official outfitter for the NHL via a seven-year pact beginning with the 2017 season. The deal included outfitting all eight teams in the World Cup.

In another first, SAP was the official sponsor of every team jersey, with a logo patch on the right shoulder of all jerseys.

The World Cup — which was won by Team Canada — also was ESPN's first significant NHL event coverage in about a dozen years.

"The caliber of these partners shows the enthusiastic response for the World Cup of Hockey 2016," said Kyle McMann, group vp-integrated sales for the NHL. "The World Cup of Hockey has provided us the opportunity to both deepen our relationship with many longstanding NHL partners, while also serving as a catalyst for several brand new relationships.

Over the past few months, the NHL also hired Heidi Browning as evp and CMO; unveiled Las Vegas as its next team; and signed new marketing deals, including one naming Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL.

It is Dunkin' Donuts' first national sports league partnership,

Planning for the Centennial celebration has been on-going, but it officially begins on Jan. 1, 2017, in Toronto with the NHL Centennial Classic outdoor game between the Detroit Red Wings and Toronto Maple Leafs in BMO Field. A 12-month “festival of events and content initiatives” will culminate with the anniversary of the league's founding on Nov. 26 and first games on Dec. 19.

Events will include the naming of the 100 Greatest NHL Players in history during All-Star Weekend in Los Angeles, Jan 25-27, with No. 1 arguably being Gretzky, who will serve as the official ambassador for the entire Centennial Celebration.

The NHL said that its marketing partners would activate behind the year-long event across all platforms, POP, merchandise and elsewhere, with details to follow. NHL support would include TV — including a current spot narrated by actor Michael Chiklis — radio, print, Internet, social media and in-arena.

"The perpetuation of the game of hockey has been in progress ever since 1917," said NHL commission Gary Bettman during a pre-season media event. "The men who met (more than one hundred years ago to form the NHL) could not possibly imagine that a day would come when the league’s regular season and playoffs would be attended by more than 23 million fans in 30 markets, soon to be 31 (Las Vegas in 2017). But that has brought us to this historic moment when we anticipate the NHL’s 100th birthday."

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