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• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: NBCU Scores Gold With Rio Olympics

By the Staff of NYSportsJournalism.com

December 26, 2016: This year, NBCUniversal was ready, willing and able to envelop you with all the numbers of its coverage of the Summer Games in Rio de Janeiro.

They included an "unprecedented" record 6,755 hours of programming, an Olympic record $1.2 billion generated in national ad sales (up 20% from London, according to NBC), 120,000 tons of equipment on the ground, 2,000-plus employees, 450 cameras and an estimated 75,000 square feet of space inside the NBC Olympics compound.

But NBCU and NBC Sports Group, both divisions of Comcast, were also able to show and tell you that the key to the 2016 Olympics was covering the 28 sports events and telling the stories of many of the anticipated 10,500 athletes representing their nations as they compete for more than 300 medals.

"Storytelling is still at the core of everything we do," Jim Bell, executive producer, Olympics for NBC Sports, said during an Olympics media conference call. "I think in prime time especially because you're introducing the audience to athletes that most of the audience doesn't know and they're trying to watch sports that, outside of the Olympics, they never watch."

In the case of Rio, however, the story lines also included the Zika virus, water pollution, political and financial woes in the city and the nation of Brazil and the potential threat of violence, for which an Olympic record 80,000-plus police, soldiers and other security forces were in place.

NBC has had exclusive U.S. coverage of every Summer Olympic Games since Seoul in 1988 and every Winter Olympics Games since Salt Lake CIty in 2002. In 2011, NBCUniversal extended its TV rights deal for the Olympics through 2020 for $4.38 billion, and in 2014 again extended those rights through 2032 for $7.65 billion, according to industry analysts.

NBC gets significant dollars from official International Olympic Committee partners, which include Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, Samsung and Procter & Gamble.

Also adding major dollars to marketing are such U.S. Olympic Committee partners as 24 Hour Fitness, AT&T, BMW, BP, Anheuser-Busch (Budweiser), Chobani, Citi, Dick's Sporting Goods, Hershey, Hilton, Kellogg's, Liberty Mutual, Ralph Lauren, Smucker's, Ameritrade and United Airline.

Numbers supported NBCU’s strategy to go big in digital, social media and mobile.

There were 100 million uniques and 222 million visits, up +29% and +44%, respectively, over the London 2012. NBC Olympics Digital video totaled 3.4 billion streaming minutes. A total of 2.71 billion live minutes of coverage streamed — more than 12.5 times the live minutes streamed for the 2015 Super Bowl, and more than 1.2 billion minutes more than the live stream totals for every previous Olympics combined.

There were more than 600 million video views of NBC Olympics Facebook video. And more than 1 billion minutes of Olympics content was watched on YouTube.

"As a company, across Comcast and NBCUniversal, Rio has been another proud achievement among a list of many," said NBC Sports group chairman Mark Lazarus said during a post-Games conference call. "This is the most ambitious task in the media business, and our team of thousands scattered among Rio (2,000-plus), Stamford (more than 1,000), Orlando and Hialeah all deserve a gold medal."

NBCU then ended the Year of Olympics by signing with the USOC and IOC to launch "Olympic Channel: Home of Team USA," set to launch in the second half of 2017.

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