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NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: Rams Ramp-Up Marketing In L.A. Return

By the Staff of NYSportsJournalism.com

December 26, 2016: Even though the team is struggling on the field and the head coach has been fired, the NFL’s Rams franchise, led by majority owner Stan Kroenke, this year put up impressive numbers.

The big number: A $2.6 billion venue in Inglewood scheduled to open for the 2019 campaign, for which ground was recently broken and which already has booked a date with Super Bowl LV in February 2021.

Sponsorship top-tier deals beyond a naming rights deal could hit $40,425,000 if one team plays there, $74,294,278 for a two-team stadium, according Eric Smallwood, managing partner for Apex Marketing Group, St. Clair, Mich., a leading naming rights and sponsorship marketing firm.

Since relocating back to Los Angeles from St. Louis, where the franchise moved after the 1995 season following 48 seasons in L.A., marketers have filled the team’s roster.

Marketing and sponsorship partners include American Airlines (official airline), Wells Fargo (banking), Anheuser-Busch InBev (Bud Light, official domestic beer), Constellation Brands (Corona Extra, official imported beer), Papa John's (official pizza), Albertsons/Vons/Pavilions (official supermarket), Cedars-Sinai Medical Center (official health partner), Vivid Seats (fan travel), Hyundai (official car partner) Banc of California (official banking partner for the Los Angeles Rams Foundation).

In addition, Microsemi Corp., Orange Country's largest chip-making firm, has naming rights to the Rams practice facility at University of California-Irvine, where the the Rams will hold their annual summer training camp for the next fews years.

"The big number: A $2.6 billion venue in Inglewood scheduled to open for the 2019 campaign, which already has booked a date with Super Bowl LV in February 2021."

The team was featured on HBO's Hard Knocks.

 And several of the team's players got star treatment on a new limited-run reality series, Hollywood & Football on E!.

Many players are popping up in local and national marketing, led by sophomore running back and 2015 NFL offensive rookie of the year Todd Gurley, whose deals include Nike, Gatorade, Carl's Jr., Bose and GameFly.

Due in part to the return of the NFL to Los Angeles, the Los Angeles Tourism & Convention Board said that visitation to Los Angles is expected to set a new record in 2016 with more than 46.5 million total visitors, an increase of 2.4% from the previous record-setting year.

"In this world now that we have, content in any form is essentially, whether it’s sports, movie, a digital short, social media — content all blends together," Kevin Demoff, COO for the Rams, said during a panel discussion at the Variety-Sports Illustrated Entertainment Summit in Los Angeles prior to the season. "And I look at our franchise now as a content production company. We do 16 Sundays a year. We do the draft. We do the off-season. We do training camp. We produce a lot of content, and I think our games are just an extension of that."

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