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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec282016

Top Sports Marketer Of The Year 2016: Rams Ramp-Up Marketing In L.A. Return

By the Staff of NYSportsJournalism.com

December 26, 2016: Even though the team is struggling on the field and the head coach has been fired, the NFL’s Rams franchise, led by majority owner Stan Kroenke, this year put up impressive numbers.

The big number: A $2.6 billion venue in Inglewood scheduled to open for the 2019 campaign, for which ground was recently broken and which already has booked a date with Super Bowl LV in February 2021.

Sponsorship top-tier deals beyond a naming rights deal could hit $40,425,000 if one team plays there, $74,294,278 for a two-team stadium, according Eric Smallwood, managing partner for Apex Marketing Group, St. Clair, Mich., a leading naming rights and sponsorship marketing firm.

Since relocating back to Los Angeles from St. Louis, where the franchise moved after the 1995 season following 48 seasons in L.A., marketers have filled the team’s roster.

Marketing and sponsorship partners include American Airlines (official airline), Wells Fargo (banking), Anheuser-Busch InBev (Bud Light, official domestic beer), Constellation Brands (Corona Extra, official imported beer), Papa John's (official pizza), Albertsons/Vons/Pavilions (official supermarket), Cedars-Sinai Medical Center (official health partner), Vivid Seats (fan travel), Hyundai (official car partner) Banc of California (official banking partner for the Los Angeles Rams Foundation).

In addition, Microsemi Corp., Orange Country's largest chip-making firm, has naming rights to the Rams practice facility at University of California-Irvine, where the the Rams will hold their annual summer training camp for the next fews years.

"The big number: A $2.6 billion venue in Inglewood scheduled to open for the 2019 campaign, which already has booked a date with Super Bowl LV in February 2021."

The team was featured on HBO's Hard Knocks.

 And several of the team's players got star treatment on a new limited-run reality series, Hollywood & Football on E!.

Many players are popping up in local and national marketing, led by sophomore running back and 2015 NFL offensive rookie of the year Todd Gurley, whose deals include Nike, Gatorade, Carl's Jr., Bose and GameFly.

Due in part to the return of the NFL to Los Angeles, the Los Angeles Tourism & Convention Board said that visitation to Los Angles is expected to set a new record in 2016 with more than 46.5 million total visitors, an increase of 2.4% from the previous record-setting year.

"In this world now that we have, content in any form is essentially, whether it’s sports, movie, a digital short, social media — content all blends together," Kevin Demoff, COO for the Rams, said during a panel discussion at the Variety-Sports Illustrated Entertainment Summit in Los Angeles prior to the season. "And I look at our franchise now as a content production company. We do 16 Sundays a year. We do the draft. We do the off-season. We do training camp. We produce a lot of content, and I think our games are just an extension of that."

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