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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec172014

Top Sports Marketers Of The Year 2014: Levi's — Walk The Walk In Jeans

By the Staff of NYSportsJournalism.com

December 17, 2014: Back in the day, prospectors put on their Levi's and went into the great outdoors for endless hours of backbreaking work.

These days, 68,000-75,000 people can put on their Levi's and head out to Levi's Stadium for endless hours of watching the San Francisco 49ers at work.

But it's not just the Niners who play inside the $1.2 billion stadium in Santa Clara. Among other events at Levi's Stadium: the CFB Pac-12 Championship Game was played there on Dec. 5, the CFB Foster Farms Bowl is scheduled for Dec. 30 and WWE Wrestlemania 31 will hold court there on March 2.

That's not to mention the Coors Light NHL Stadium Series scheduled for Feb. 21 between the San Jose Sharks and Los Angeles Kings. And in 2016 the Big Game: the historic Super Bowl 50 on Feb. 6.

Even with the tab of a 20-year deal its estimated $220 million for naming rights, Levi Strauss & Co. appears to already be getting it's money's worth.

In addition to Levi's it has a plethora of marketing partners, including PepsiCo, Yahoo!, Intel, Anheuser-Busch (Bud Light), Sony, Comcast-NBCUniversal, Esurance, United Airlines, SunPower, NRG Energy, SAP, Citrix, Violin Memory and Brocade. Via their efforts, the venue has been called the most high-tech and one of most environmentally friendly sports stadiums in the world.

Levi's alliance with the stadium and the Niners goes beyond signage and as the official outfitter for both the venue and the team.

In-stadium, a mobile app offers a variety of options for fans, including a way order Levi’s products from their seats during games; and the 23,000-square-foot Levi’s 501 Club includes an historical homage to the company. Fans who wear Levi's products to games can receive on the spot such items as tickets to upcoming events, field access passes and 501 Club upgrades "to reward them for living in their Levi’s," according to the company.

In the social media space, Levi's is presenting sponsor for the team's "Forty Viners" effort, which offers on Vine team information with a focus on fans (and also unites fans on Twitter).

Levi's has been working with creative agency Heat, San Francisco, for activation and marketing relating to the stadium experience. The effort includes print, radio, digital, social, in-stadium and experiential, such as the Fan Rally at Levi’s Plaza in San Francisco and at Levi's Stadium that coincided with the Niners first official home game in Levi's Stadium on Sept. 14.

Niners tight end Vernon Davis has also aided the strategy as an official spokesman. In addition to multi-media marketing, Levi's had partnered with Davis on initiatives benefiting the Vernon Davis Foundation for the Arts, which seeks to provide scholarships to dedicated art students and grants to deserving nonprofit programs.

"When we signed on to sponsor it, we knew that it would become an industry-leading example of innovation, sustainability and excellence — values that 49ers organization share with Levi’s," Stacy Doren, head of Levi’s marketing for the Americas, said during a recent Q&A with NYSportsJournalism. "As the company that founded the blue jean, Levi’s prides itself on its forward thinking approach to the development of our products. Innovation is something that is and was always at our core."

Q&A: DNA For Levi's, Niners, NFL, DNA Alliance Growth Is In The Jeans

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