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What Are You Watching In June 2018?
 
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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec212016

Top Sports Marketers Of The Year 2016: Paris, Los Angeles Go For Olympic Gold

By the Staff of NYSportsJournalism

December 21, 2016: Since being selected in 2015 as candidate cites to host the Summer Games in 2024, both Los Angeles and Paris have found that the road can be long, winding, challenging and rewarding.

Along with Budapest, Los Angeles and Paris are following the arduous and costly process, which already has seen Rome and Hamburg, drop out, to the final selection date, scheduled for Sept. 17, 2017, by the International Olympic Committee.

Both bid committees — LA 2024 and Paris 2024 — have shown creativity, dedication, passion and marketing savvy. The process has obviously made an impact with supporters for each across their respective home nations, with both piling on the influencers from a broad spectrum, including politicians, entertainers, financial experts, designers, former Olympians and marketing partners.

When Los Angeles was selected by the U.S. Olympic Committee to represent the U.S. this past September after representatives from Boston, the USOC's initial choice, decided in July not to pursue the bid nomination, Casey Wasserman, chairman for LA 2020, wrote in a letter to the IOC and IOC president Thomas Bach, "LA 2024 is honored to be in the race for the 2024 Olympic and Paralympic Games and humbled by the opportunity. Our city has the enthusiasm, the passion and the experience to bring the summer Games back to the United States for the first time in 28 years."

The U.S. last hosted the Summer Games in 1996 (Atlanta) and the Winter Games in 2002 (Salt Lake City).

Los Angeles hosted Summer Games in 1932 and 1984, the latter in what became a watershed moment for the Olympics in the way marketing, sponsorship deals and activation was successfully managed.

In Paris, which has hosted Summer Games in 1900 and 1924, the Bid Committee is operating under a vision as defined by  committee co-president Tony Estanguet: "The legacy of Paris 2024 will serve everyone, everywhere, who believes in sports as a force for good in our world."

"The city center will be alive with fans traveling from venue to venue served by a first-class public transport system and Paris’ famous bars and cafes will overflow with locals and visitors creating a unique Olympic and Paralympic atmosphere in the centre of the city," Estanguet said during a media event in Paris in December.

"This is our vision for a Games of passion and purpose in the very heart of a global city that delivers for International Federation athletes and the people of Paris and France."

Among the priorities to both bids: Staying within operating budget and, ultimately, making a profit.

The Paris Bid Committee  most recently outlined an operating budget of about $6.6 billion.

According to Paris 2024 Sports Director Jean-Phillipe Gatien, "During a Paris 2024 Games 85% of athletes will be within 30 minutes of their competition venue, 95% of our venues already exist or are temporary structures and all our facilities will offer meaningful legacies for the community. Our message to IFs is we have Games-ready, world-class venues; we will provide excellent accessibility and reduced travel time during the Games; and we will ensure that their sport lives on in our communities after the Games have ended through real legacy programs."

La 2024 in December revised its budget to attract the IOC, estimating a cost of $5.3 billion to stage the Summer Olympics.

"If L.A. is chosen to host the 2024 Games, the IOC does not have to worry about changing or evolving budgets, shifting competition venues or uncertainty about delivering the Games," Wasserman said in a statement.

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