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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: Floyd And Manny & HBO And Showtime

VOTE HERE

By the Staff of NYSportsJournalism.com

January 12, 2016: Both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao went out of their way for more than half a year to convince the public that their welterweight bout would determine once and for all which man could unarguably declare himself as the "greatest pound-for-pound fighter on the planet."

Even though the fight, won in a decision by Mayweather, itself was anticlimactic and drew its pound of flesh from numerous critics, HBO, Showtime, both men and their respective campus saw to it that pre-fight marketing, hype and economics reached new heights.

Numbers from sports, boxing and media analysts certainly put this bout, pound-for-pound, on a new plateau.

The fight was shown on PPV jointly produced by HBO and Showtime, May 2 from the MGM Grand in Las Vegas.

Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 4.6 million PPV buys at $99 a pop via co-promoters HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event.

Burger King's The King was among the entourage who entered the ring with Mayweather, who wore a  waistband sponsored by FanDuel.

Tecate paid $5.6 million, according to industry analysts, to be the "official" beer.

Mayweather jump-started talks about the fight when he appeared in a humorous commercial in November 2014 for Foot Locker, "It's Happening," in which he misunderstands that the event, as yet months away from becoming official, was going to happen.

In late January, the two men both attended, albeit separately, a Miami Heat game, where they met and had what was called a "brief chat."

In April, the deal was finally signed, soon followed by a Foot Locker spot with Pacauiao, "It's Really Happening."

Nike launched a line of Pacquiao-oriented merchandise carrying his logo and the slogans "Do What They Say You Can't" and "#MannyDoes."

Mayweather immediate began to sell his own merchandise via his owqn enterprise, The Money Team.

A pop-up store on Las Vegas Blvd. was commissioned to sell merchandise for both fighters.

Both Mayweather and Pacquiao held workouts in their respective training camps that were open to the media and streamed live via YouTube.  

A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."

Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.

Showtime Sports, which has a deal with Mayweather, gave viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series.

HBO, which has a deal with Pacquiao, dedicated a Web site to chronicling the life, times and bouts of "Pac-Man."

Pacquiao's camp during the post-fight press conference claimed that their man had suffered during training an injury to his right shoulder, which later required surgery and added to the dismay boxing pundits had about the fight.

Mayweather has since retired, but there are those who hope the money and spotlight would draw him back for a rematch.

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