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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Dec202013

Top Sports Marketers Of The Year: Fox Sports 1 — Hitting The Ground Running

By the Staff of NYSportsJournalism.com

December 19, 2013: On Aug. 17, the Fox Sports Media Group, owned by Fox Entertainment Group, officially converted Speed Channel to Fox Sports 1, a 24/7 destination populated by such programming as Major League Baseball, Nascar, UFC, soccer and college football and basketball.

That same day, FSMG rebranded its Fuel channel to Fox Sports 2, which takes it cue from its former entity and is loaded with, but not limited to, racing events and news from around the auto world. UFC and extreme sports  are also staples of FS2.

Executives said that Fox Sport 1 would initially be available in 90 million homes and offer some 5,000 hours of live programming in the first year. The launch coincided with the 20th anniversary in 2014 of Fox Sports.

But it might not have happened at all if Fox Sports had not been outbid by ESPN in 2008 for the rights to college football's Bowl Championship Series.

"Losing the rights to the BCS to ESPN was a wake-up call for us," said Michael Mulvihill, svp-programming and research for Fox Sports. "When that happened, we knew we were living on borrowed time."

According to Mulvihill, Fox executives took the loss of the prestigious BCS hard. They sat down and viewed the entire sports landscape from a rights perspective and saw that many other deals would soon be available.

"It was now or never," said Mulvihill during a sports business summit in New York this past September. "There were a lot of broadcast rights coming up that we knew would be [signed] for 10, 12, 15 years. We didn't want to be left out in the cold."

Fox Sports has added to its programming roster by signing a 12-year deal with the U.S. Golf Assn. that begins in 2015, a five-year deal with the International Motor Sports Assn., a multi-year deal with FIA Formula E Championship racing beginning in 2014 and a multi-year alliance with The Jockey Club for a thoroughbred racing series, also beginning next year.

"We believe we've amassed enough live events and can package and put programming around it where we can have scale," said Randy Freer, FSMG co-president and co-COO. "We can have significance. We can be a major player in the market."

A pre-launch marketing campaign included TV spots, with one titled "Happy Days Are Here Again," that drove home the point that FS1, unlike its older rival, was about fun. Among those included in the campaign were Joe Flacco, Mike Tyson, Jeff Gordon, Alex Morgan, Georges St. Pierre, Patrick Willis, Lane Kiffin, John Thompson III, Steve Lavin, Kasey Kahne and Miguel Cabrera.

Executives are now looking at Super Bowl XLVIII, which will air on Fox this February from MetLife Stadium in New Jersey, as an event of global proportions to help the Fox Sports Media Group spread the word about Fox Sports 1.

ESPN has not ignored this new resident in the sports neighborhood. But neither has it showed signs of surrendering any of its property.

"I don't think they're going after a different audience," John Skipper, ESPN president, said during media day at the network's headquarters in Bristol, Conn., held after FS1 launched. "There is no different audience. If you're interested in sports, you're watching and consuming ESPN [and] 150 million people every week consume ESPN . . . I think they're probably looking for a young male audience. That audience is watching ESPN. I don't think they'll be bringing new people into watching sports. [If] they're looking to siphon off some of our viewers or have our viewers spend more time on sports . . . some of both could happen."

"ESPN, quite frankly, is a machine," said Bill Wanger, evp for Fox Sports. "They have very consistent ratings, obviously huge revenue. We're coming in trying to take on the establishment. It's no different than Fox News or Fox Broadcasting back in the '80s. We're going to have to scratch and claw our way all the way to the top."

VOTE HERE

Fox Goes Full Speed Ahead Versus ESPN In Battle For Sports Fans, Marketers

Fox Sports 1 Launch Campaign Called "Epic . . . Ambitious"

How Fox Sports' Loss To ESPN On Football Field Led To FS1 Kickoff

Back to 2013 Sports Marketers of the Year

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