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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

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CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: Foot Locker — The Game Is Afoot

By the Staff of NYSportsJournalism.com

December 17, 2014: Many people consider Foot Locker stores to be the equivalent of the ultimate candy store:

But instead of chocolates, lollipops, Good & Plenty and cotton candy, you get the freshest Nike, Jordan, adidas, Under Armour, New Ear, Puma and Asics in 3,460 stores in 23 countries in North America, Europe, Australia, and New Zealand (as of Aug. 2).

With a sweet basketful of help from lead agency BBDO NY, Foot Locker has been able to not only connect with consumers but in a plethora of commercials share a revisionist history of sports and also enable athletes to show off their comedic chops.

Over the past year, Mike Tyson resolved his issues with Evander Holyfield. Manny Pacquiao got his middleweight fight with an elusive foe (a commercial that may have been a catalyst for a possible real fight with Floyd Mayweather Jr. in 2015).

WWE icon John Cena explained, "You don't have to believe something is real in order to enjoy it." Scottie Pippen stated, "I'm the greatest Chicago Bull of all time."

John Wall saw one version of his hoops life flash before his eyes, in which he ended up pudgy and selling used cars.

Kevin Durant hit the streets to find the baddest player alive. Kobe Bryant designed a light bulb that made everyone look better and a piano that turned "piano boys into piano men and [made] Lionel Richie's tears cry tears."

Damian Llliard shared his goal of winning an NBA title before his career ended, much to the lament of Karl Malone and Chris Webber, who finished their respective careers without an NBA championship; and in another spot he got to call veteran Tracy McGrady a "rookie."

Mars Blackmon (Spike Lee) made a return appearance for Nike's Jordan in a spot with Russell Westbrook. Chris Paul got to take selfless with kids who could be future pros and then share a spot with his kids, wife and mom. And James Harden not only got to share tips about disguises with Anthony Davis and go shopping with "The Beards," but took on the entire Internet in a game of Horse.

Foot Locker's tactics showed that not only could marketing be creative and memorable, but also move consumers into stores.

Last month, Foot Locker, Inc. reported net income for Q3 of $120 million, up from $107 million from the same period in 2013. It also marked the company's 19th consecutive quarter of "meaningful sales and profit growth," according to Ken Hicks, who retired as CEO on Dec. 1 (a position he had held since 2011).

"Our banners have strong positions in the athletic marketplace; our financial footing is solid; and we have a depth of talent — at the store, field, and management levels — that is second to none," said Hicks.

Foot Locker takes its out-of-store game seriously by connecting with students, educators and education. This year, Foot Locker will award $20,000 scholarships to 20 student athletes, as it has for the past three years (with the 2015 winners to be unveiled in April).

According to Hicks, "We created this program to provide an opportunity for higher education for exceptional student athletes who have made a positive impact within their communities and might not have been able to attend college otherwise."

Among other efforts, the brand oversees the Foot Locker Cross Country Championships, which features the top prep athletes in the category who compete in four regional 5K races. The 36th annual event took place in the Midwest (Kenosha, Wis.), Northeast (Bronx, N.Y.) and South (Charlotte, N.C.) on Nov. 29; and the West (Walnut, Calif.) on Dec. 6, culminating in the National Finals on Dec. 13 in San Diego.

"They don't sell just anything at Foot Locker. They sell the best product, the best gear," said John Osborn, President and CEO for BBDO NY, in a Q&A with NYSportsJournalism earlier this year. "It says something about you. It has a badge quality, a status associated with it. It says that you are approved, the product is approved, Foot Locker approves it before they put it in their stores."

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