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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: Foot Locker — The Game Is Afoot

By the Staff of NYSportsJournalism.com

December 17, 2014: Many people consider Foot Locker stores to be the equivalent of the ultimate candy store:

But instead of chocolates, lollipops, Good & Plenty and cotton candy, you get the freshest Nike, Jordan, adidas, Under Armour, New Ear, Puma and Asics in 3,460 stores in 23 countries in North America, Europe, Australia, and New Zealand (as of Aug. 2).

With a sweet basketful of help from lead agency BBDO NY, Foot Locker has been able to not only connect with consumers but in a plethora of commercials share a revisionist history of sports and also enable athletes to show off their comedic chops.

Over the past year, Mike Tyson resolved his issues with Evander Holyfield. Manny Pacquiao got his middleweight fight with an elusive foe (a commercial that may have been a catalyst for a possible real fight with Floyd Mayweather Jr. in 2015).

WWE icon John Cena explained, "You don't have to believe something is real in order to enjoy it." Scottie Pippen stated, "I'm the greatest Chicago Bull of all time."

John Wall saw one version of his hoops life flash before his eyes, in which he ended up pudgy and selling used cars.

Kevin Durant hit the streets to find the baddest player alive. Kobe Bryant designed a light bulb that made everyone look better and a piano that turned "piano boys into piano men and [made] Lionel Richie's tears cry tears."

Damian Llliard shared his goal of winning an NBA title before his career ended, much to the lament of Karl Malone and Chris Webber, who finished their respective careers without an NBA championship; and in another spot he got to call veteran Tracy McGrady a "rookie."

Mars Blackmon (Spike Lee) made a return appearance for Nike's Jordan in a spot with Russell Westbrook. Chris Paul got to take selfless with kids who could be future pros and then share a spot with his kids, wife and mom. And James Harden not only got to share tips about disguises with Anthony Davis and go shopping with "The Beards," but took on the entire Internet in a game of Horse.

Foot Locker's tactics showed that not only could marketing be creative and memorable, but also move consumers into stores.

Last month, Foot Locker, Inc. reported net income for Q3 of $120 million, up from $107 million from the same period in 2013. It also marked the company's 19th consecutive quarter of "meaningful sales and profit growth," according to Ken Hicks, who retired as CEO on Dec. 1 (a position he had held since 2011).

"Our banners have strong positions in the athletic marketplace; our financial footing is solid; and we have a depth of talent — at the store, field, and management levels — that is second to none," said Hicks.

Foot Locker takes its out-of-store game seriously by connecting with students, educators and education. This year, Foot Locker will award $20,000 scholarships to 20 student athletes, as it has for the past three years (with the 2015 winners to be unveiled in April).

According to Hicks, "We created this program to provide an opportunity for higher education for exceptional student athletes who have made a positive impact within their communities and might not have been able to attend college otherwise."

Among other efforts, the brand oversees the Foot Locker Cross Country Championships, which features the top prep athletes in the category who compete in four regional 5K races. The 36th annual event took place in the Midwest (Kenosha, Wis.), Northeast (Bronx, N.Y.) and South (Charlotte, N.C.) on Nov. 29; and the West (Walnut, Calif.) on Dec. 6, culminating in the National Finals on Dec. 13 in San Diego.

"They don't sell just anything at Foot Locker. They sell the best product, the best gear," said John Osborn, President and CEO for BBDO NY, in a Q&A with NYSportsJournalism earlier this year. "It says something about you. It has a badge quality, a status associated with it. It says that you are approved, the product is approved, Foot Locker approves it before they put it in their stores."

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