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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Dec202013

Top Sports Marketers Of The Year: Floyd Mayweather — Boxing, Branding

By the Staff of NYSportsJournalism.com

December 19, 2013: When it comes to talking about the life, times, accomplishments and legend of Floyd "Money" Mayweather, no one does it better than Floyd "Money" Mayweather.

So we'll let him do the talking.

"In 20 years, I want people to talk about Floyd Mayweather the way we talk about Muhammad Ali, 'Sugar' Ray Leonard and Marvin Hagler today," said Mayweather during a media event in September following his.12-round victory over Saul "Canelo" Alvarez on Sept. 14. "It's not just the money. It's the history, the legacy,"

The Alvarez bout was part of a six-fight deal he signed with Showtime this past February. And by fight-viewing standards alone, Mayweather certainly is regarded as the head of the class.

The Alverez bout earned him a guaranteed $41.5 million, which could go as high as $100 million, according to Mayweather's representatives. It also garnered a record $150 million (and counting) in revenue from 2.2 million PPV hits, according to Showtime.

The live gate at the MGM Grand in Las Vegas topped $20 million, according to industry analysts.

Mayweather also is head of his own company, The Money Team, which promotes "Money" with apparel, hats, patches and other accessories. According to Mayweather, "At the MGM Grand, we sold out of TMT Money Wear apparel and hats twice." T-shirts were going for $35, hats for $70.

Although he has no officials endorsement deals, Mayweather has been atop the Sports Illustrated "Fortunate 50" highest-paid athletes list for the past two years.

"My brand is TMT," said Mayweather. "It is not about a [limited] endorsement. It is my brand. I have equity in it. It is long-term.

"If Nike or adidas want to put a patch on my [boxing] trunks for 36 minutes, it would be a seven-figure number. But the brand on my back does not define my greatness. Nothing against Nike or Under Armour, but is a guy with [those] endorsements a better fighter than me?"

The Alvarez pre-fight tour came with a ring full of marketing partners: Corona, Valvoline, AT&T, Nature Nutrition, O'Reilly Auto Parts, Fred Loya Insurance and the Mexican Tourism Board. They joined with Showtime, Mayweather Promotions and Oscar De La Hoya's Golden Boy (which handles both Mayweather and Alvarez) to promote the bout.

"In 20 years, I want people to talk about Floyd Mayweather the way we talk about Muhammad Ali, 'Sugar' Ray Leonard and Marvin Hagler today."

But it's not just the money and fame that drives Mayweather. On Dec. 15, he was at California State University, Northridge, to host the Ninth Annual Watson Celebrity Basketball Game, which benefits kids who come from economically disadvantaged families across Los Angeles County. This year, a portion of the proceeds from ticket sales will benefit Lifedriven Foundation, which "provides children with access to health care, educates and promotes cancer awareness through screenings."

Mayweather is scheduled to be back in the ring, and back on Showtime, in May and September. Which means more big money days ahead and, with it, good times of Showtime and boxing.

"I got to where I am by focusing on Floyd Mayweather, not on the fighters who came before me," he said. "I beat everyone they put in front of me."

“People who think boxing is dead or dying are either ignorant or lazy,” said Stephen Espinoza, evp/GM Showtime sports and event programming, and the man was the catalyst behind Showtime's deal with Mayweather.

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Q&A: Floyd Mayweather Talks About Business, Boxing, Brand Mayweather

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