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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Dec202013

Top Sports Marketers Of The Year: EA Sports — Gold For 'Madden NFL 25' 

By the Staff of NYSportsJournalism.com

December 19, 2013: The traditional gift for a 25th anniversary is silver.

EA Sports preferred to give people a gold mine to support the release of Madden NFL 25.

Voting for the cover was again put in the hands of the public-at-large (as it had been for the previous two years) and activated in conjunction with ESPN. But this was different.

EA put 32 current NFL stars in the running, but pitted them against 32 legends. None backed out to avoid the infamous "Madden cover jinx," which has seen several athletes suffer injuries the year after appearing on the cover.

Voting totals for the campaign exceeded 37 million, 18 million more than last year’s vote total for the entire campaign, according to EA Sports.

The Final Four came down to, in the "new school" bracket, Minnesota Vikings running back and 2012 NFL MVP Adrian Peterson vs. Houston Texans running back Arian Foster; and in the legends bracket, former Detroit Lions running back Barry Sanders faced ex-San Francisco 49ers wide receiver Jerry Rice.

Sanders (57%) had defeated Joe Montana (43%), Rice (60%) outlasted Deion Sanders (40%), Foster (52%) edged Russell Wilson (48%) and Peterson (70%) ran over Robert Griffin III (30%).

In the end, Sanders faced Peterson, and both won: EA Sports put Sanders on the Madden NFL 25 cover for Xbox 360, PlayStation 3 and Nintendo Wi releases, Peterson on the covers of PlayStation 4 and Xbox One.

"I am shocked, excited, humbled, elated. I am also proud to be the Madden 25 cover athlete," Sanders tweeted when he heard the news. "The voter turn out in this program has been remarkable. And the fact that I won is pretty sweet, but very surprising and amazing,”

That was a focal point, but only part of the push, behind Madden NFL 25.

Marketing support included TV, print, POP, Internet and such social media destinations as Facebook, Twitter and YouTube. People were able to “Maximize” their cover ballots by participating in live Twitter voting, sponsored in partnership with Pepsi MAX.

Sanders then took the lead in marketing when Madden NFL 25 dropped in August. In one event, EA Sports and Sanders set up shop on the track and field facility in Showalter Field in Winter Park on Aug. 17 and played host to a bevy of fans, who had responded to shout-outs via social media.

Under the banner, "100 copies of Madden. 40 yards. 1 chance," fans competed in a 40-yard dash in all age groups. In a video of the event, youngsters and adults alike are shown being handed a copy of Madden NFL 25 by Sanders at they cross the 40-yard finish line.

A supporting TV spot in conjunction with Pepsi Max ad, "Disappearing Sanders," found Sanders is getting a shave and a haircut at a local barber shop. The two guys attending him are talking about his great NFL career when one asks a question that has become part of Sanders' legend: Why did he retire from the Detroit Lions when he did, with several good years left to go in his career?

Turns out that it was a Pepsi Max-Madden NFL 25 thing.

A friendly wager between quarterbacks Colin Kaepernick and Russell Wilson, played out in a TV spot that ran in anticipation of their NBC Sunday Night Football game earlier this season called, for the losing quarterback to shave off one of his eyebrows. The spot showed both men playing against each other in Madden NFL 25. The wager received national press (and neither man lost an eyebrow).

True to EA Sports form, the campaign, conversations and video conflicts for Madden NFL 25 continue.

VOTE HERE

Madden NFL 25 Scores In Votes

Madden NFL 25: New School Vs. Old School Vs. The Curse

Barry Sanders Gaining Yards, Marketing Partners, Consumers For Madden NFL 25

Back to 2013 Sports Marketers of the Year

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