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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan122016

Top Sports Marketers Of The Year 2015: Sports Matter At Dick's Sporting Goods

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By the Staff of NYSportsJournalism.com

January 11, 2016: Dick's Sporting Goods wants to have both an immediate and long-term impact in sports and beyond, not just as a national retailer — with more than 600 locations in 46 states and growing — and as a rookie partner with the U.S. Olympic Committee, but also in the way it connects with students and athletes.

In 2014, under the auspices of the Dick's Sporting Goods Foundation, the company founded Sports Matter, a multi-year project that has committed $25 million to support youth athletics, with a focus on programs and teams that were being or about to be eliminated due to budget cuts.

In its first year, Sports Matter raised some $4 million and helped more than 180 teams nationwide, according to Dick's.

The platform was expanded and enhanced in 2015, including aligning with DonorsChoose.org, a crowd-funding destination, to reach more people and assist more programs.

Case in point: In December, Dick's and the Dick's Sporting Goods Foundation funded the Girls High School Hockey showcase, played the Ben Boeke Arena in Anchorage, through 2018, extending what was, due to lack of funds, its final season.

According to Dick's, between 2009-2011, some $3.5 billion was cut from school sports budgets.

The problem is nationwide, and growing. By 2020 an estimated 27% of public high schools in the U.S. will not have any sports, according to the retailer.

"Saving youth sports is a core mission of our company," said Lauren Hobart, svp/CMO for Dick's Sporting Goods and president of Dick's Sporting Goods Foundation.

Last February, Dick's signed a deal to become the official sporting goods retail sponsor for the U.S. Olympic Committee and Team USA. Activation began to ramp up for the 2016 Summer Games in Rio de Janeiro.

The alliance is anchored by "The Contenders," an in-store and multi-media program to provide U.S. Olympic and Paralympic hopefuls with flexible work opportunities and other support to help them reach their goals. Lead spokesperson is Kerri Walsh Jennings, three-time gold medal winner in beach volleyball.

To date, more than 70 Contenders are working in 87 Dick's Sporting Goods stores in 31 states across the country, being offered flexible work schedules and competitive compensation to give them them time to devote the necessary time to training to be part of Team USA at future Olympic or Paralympic Games.

"We have had such positive feedback on the program, from the Contenders, our customers and their fellow associates," said Hobart. "It's truly a win-win."

In March, Dick's Sporting Goods launched a brand campaign, "Who Will You Be?" The effort — which included an extended anchor spot and several breakout spots focusing on different young athletes and specific sports — was intended not just to drive traffic to its stores but also to support Dick's position as presenting sponsor for ESPN's "College Basketball Championship Week," its USOC alliance and to put a spotlight on how young athletes are motivated.

Lead agency is Anomaly, NY.

"What we really to want show are athletes in a more personal, emotional environment; to show their commitment and dedication, and support that in ways that tell people it is real and not a manufactured marketing ploy," said Ryan Eckel, vp-brand marketing for Dick's. "We truly believe that sports make people better, and it is the kids and athletes we focus on who make sports what they are."

This month, the retailer launched Dick's Team Sports HQ, an all-in-one platform that will offer youth sports leagues across the country three key services – online registration and team/league Web sites, custom uniforms and FanWear and access to donations and sponsorships.  

Dick's is also building a bond with teams, athletes and students in numerous other ways, including award-winning documentaries; an alliance with Harlem Lacrosse and Leadership, a non-profit group that "provides academic intervention, leadership training and lacrosse to at-risk youth," which includes a dedicated TV spot, "Sports Matter - Tyler"; and a 20-year naming rights deal signed n 2006 for the home venue for the Colorado Rapids of Major League Soccer.

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