Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nespresso: 'Comin' Home' (iSpot.tv Top Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: Daily Fantasy Sports — The Real Deal

By the Staff of NYSportsJournalism.com

December 17, 2014: Some 40 million people in the U.S. and Canada — approximately one in eight adults and one in five males — play fantasy sports, the driving force behind what has become a $15 billion industry, according to the Fantasy Sports Trade Assn., Chicago.

Although fantasy sports traces its roots back to the 1950s and 1960s, the big boom this year has come via companies touting daily fantasy sports platforms. Among them: DraftKings, FantasyDraft, FanDuel, DailyMVP, Draftser and FantasyAces.

The one-day/daily fantasy sports category accounts for upward of three million players, according to industry analysts. FanDuel, based in New York, which said it pays out more than $10 million (and rising) per week, said it should have more than one million active users by year's end, about four times the number in 2013. Rival DraftKings also claims to have hit the million-user mark.

DFS has the potential to grow at a rate that over the next few years could be equal to or greater than the three million new participants the overall fantasy sports category has experienced annually during the past decade, according to industry analysts.

Among others, the NFL and NFL Players Assn., MLB, NBA and NHL have officially aligned with DFS companies; as have teams including the New England Patriots, Washington Redskins, Denver Nuggets, Houston Rockets, Boston Celtics and Philadelphia 76ers; and such current and former athletes and coaches as Tom Brady, Drew Brees, Clayton Kershaw, Kevin Love, Steve Nash, Jimmy Johnson, Terrell Owens, Boomer Exiason and Shannon Sharpe.

“Daily games and contests are truly the next frontier for fantasy sports, and the Broncos are proud to align ourselves with DraftKings,” Derek Thomas, Director of Corporate Partnerships for the Denver Broncos, said when the alliance was unveiled in November “Our partnership is an exciting way to provide our fans with another touchpoint for engaging with the sport and team they’re so passionate about.”

DraftKings, which has a top prize of $1 million per week, recently raised $41 million in funding, according to industry analysts. DraftKings’ plan to award more than $100 million in collective prizes this NFL season.

These alliances have come with significant national, local and social media-driven marketing campaigns. For example, as part of its agreement with the Broncos, DraftKings is featured on TV and radio, on team digital media and Internet destinations and in-stadium. In addition, DraftKings has access to "unique opportunities for fans, including tickets to games, VIP events and autographed memorabilia."

In December, Scott Hanson won FanDuel’s flagship event, the World Fantasy Football Championship in Las Vegas, beating out 99 other competitors from around the country to take home the $2 million first prize, with FanDuel paying out a total of "$7 million dollars in the one-day tournament to the 100 competitors."

There also is big money supporting FanDuel, which said it has has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital.

When its deal with the Washington Redskins was unveiled in November, Mitch Gershman, Redskins CMO, said, “Collaborating with FanDuel will offer yet another fan experience enhancement at FedExField.”

FanDuel's deal with the NBA gives the league an equity stake in the company. According to Mark Tatum, NBA Deputy Commissioner, "Our new one-day fantasy game with FanDuel provides our fans with another way to connect with their favorite teams and players throughout the season."

Among the others, DailyMVP is building its reach through parent company TopLine Game Labs, which said it was founded by a "group of technology MVPs" from such companies as Yahoo!, Apple, DreamWorks Animation, Electronic Arts and Salesforce. TopLine's CEO and Founder, David Geller, spent six years as the head of Yahoo's fantasy sports division. Both Brady and Nash have done "Have an MVP Day" TV spots for the platform.

FantasyDraft is working with sports management and marketing firm Excel Sports Management to get its message out.

The NBA and some other leagues and teams do not view this as gambling. Others do, which makes NBA commissioner Adam Silver's recent comments in a recent New York Times article that sports betting should be legalized all the more intriguing,

“Fantasy dailies are a natural evolution of fantasy sports” said Paul Charchian, president of FSTA, told CNBC in a recent interview. "The daily sites are in customer acquisition mode where they realize there is a tremendous untapped audience. They are scrambling to generate as many loyal players as they can."

With new deals still to come, here is an in-progress list of alliances to date:

DraftKings (Boston) Launched 2012; Jason Robins CEO, Paul Liberman CMO
NHL (and seven teams), MLB (and eight teams), Denver Broncos, New England Patriots, Boston Celtics, Philadelphia 76ers, Houston Rockets

FanDuel (New York) Launched 2009; Nigel Eccles CEO
NBA, Washington Redskins, Brooklyn Nets, Chicago Bulls, Dallas Mavericks, New York Knicks, Los Angeles Lakers, Orlando Magic, English Premier League

FantasyDraft (Charlotte, NC) Launched 2014; Grant Yoder CEO
Clayton Kershaw, Drew Brees, Kevin Love, Jimmy Johnson, Boomer Exiason, Shannon Sharpe, London Fletcher, T.Y. Hilton, Jordy Nelson

DailyMVP TopLine Game Labs (Los Angeles) Launched 2014; David Geller, CEO of TopLine Game Labs
Tom Brady, Steve Nash, NFL Players Assn.

Draftser (Santa Monica, Calif) Launched 2014; David Peterson CEO
Terrell Owens

Back to Top Sports Marketers of the Year 2014

Back to Home Page

VOTE HERE