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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: Daily Fantasy Sports — The Real Deal

By the Staff of NYSportsJournalism.com

December 17, 2014: Some 40 million people in the U.S. and Canada — approximately one in eight adults and one in five males — play fantasy sports, the driving force behind what has become a $15 billion industry, according to the Fantasy Sports Trade Assn., Chicago.

Although fantasy sports traces its roots back to the 1950s and 1960s, the big boom this year has come via companies touting daily fantasy sports platforms. Among them: DraftKings, FantasyDraft, FanDuel, DailyMVP, Draftser and FantasyAces.

The one-day/daily fantasy sports category accounts for upward of three million players, according to industry analysts. FanDuel, based in New York, which said it pays out more than $10 million (and rising) per week, said it should have more than one million active users by year's end, about four times the number in 2013. Rival DraftKings also claims to have hit the million-user mark.

DFS has the potential to grow at a rate that over the next few years could be equal to or greater than the three million new participants the overall fantasy sports category has experienced annually during the past decade, according to industry analysts.

Among others, the NFL and NFL Players Assn., MLB, NBA and NHL have officially aligned with DFS companies; as have teams including the New England Patriots, Washington Redskins, Denver Nuggets, Houston Rockets, Boston Celtics and Philadelphia 76ers; and such current and former athletes and coaches as Tom Brady, Drew Brees, Clayton Kershaw, Kevin Love, Steve Nash, Jimmy Johnson, Terrell Owens, Boomer Exiason and Shannon Sharpe.

“Daily games and contests are truly the next frontier for fantasy sports, and the Broncos are proud to align ourselves with DraftKings,” Derek Thomas, Director of Corporate Partnerships for the Denver Broncos, said when the alliance was unveiled in November “Our partnership is an exciting way to provide our fans with another touchpoint for engaging with the sport and team they’re so passionate about.”

DraftKings, which has a top prize of $1 million per week, recently raised $41 million in funding, according to industry analysts. DraftKings’ plan to award more than $100 million in collective prizes this NFL season.

These alliances have come with significant national, local and social media-driven marketing campaigns. For example, as part of its agreement with the Broncos, DraftKings is featured on TV and radio, on team digital media and Internet destinations and in-stadium. In addition, DraftKings has access to "unique opportunities for fans, including tickets to games, VIP events and autographed memorabilia."

In December, Scott Hanson won FanDuel’s flagship event, the World Fantasy Football Championship in Las Vegas, beating out 99 other competitors from around the country to take home the $2 million first prize, with FanDuel paying out a total of "$7 million dollars in the one-day tournament to the 100 competitors."

There also is big money supporting FanDuel, which said it has has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital.

When its deal with the Washington Redskins was unveiled in November, Mitch Gershman, Redskins CMO, said, “Collaborating with FanDuel will offer yet another fan experience enhancement at FedExField.”

FanDuel's deal with the NBA gives the league an equity stake in the company. According to Mark Tatum, NBA Deputy Commissioner, "Our new one-day fantasy game with FanDuel provides our fans with another way to connect with their favorite teams and players throughout the season."

Among the others, DailyMVP is building its reach through parent company TopLine Game Labs, which said it was founded by a "group of technology MVPs" from such companies as Yahoo!, Apple, DreamWorks Animation, Electronic Arts and Salesforce. TopLine's CEO and Founder, David Geller, spent six years as the head of Yahoo's fantasy sports division. Both Brady and Nash have done "Have an MVP Day" TV spots for the platform.

FantasyDraft is working with sports management and marketing firm Excel Sports Management to get its message out.

The NBA and some other leagues and teams do not view this as gambling. Others do, which makes NBA commissioner Adam Silver's recent comments in a recent New York Times article that sports betting should be legalized all the more intriguing,

“Fantasy dailies are a natural evolution of fantasy sports” said Paul Charchian, president of FSTA, told CNBC in a recent interview. "The daily sites are in customer acquisition mode where they realize there is a tremendous untapped audience. They are scrambling to generate as many loyal players as they can."

With new deals still to come, here is an in-progress list of alliances to date:

DraftKings (Boston) Launched 2012; Jason Robins CEO, Paul Liberman CMO
NHL (and seven teams), MLB (and eight teams), Denver Broncos, New England Patriots, Boston Celtics, Philadelphia 76ers, Houston Rockets

FanDuel (New York) Launched 2009; Nigel Eccles CEO
NBA, Washington Redskins, Brooklyn Nets, Chicago Bulls, Dallas Mavericks, New York Knicks, Los Angeles Lakers, Orlando Magic, English Premier League

FantasyDraft (Charlotte, NC) Launched 2014; Grant Yoder CEO
Clayton Kershaw, Drew Brees, Kevin Love, Jimmy Johnson, Boomer Exiason, Shannon Sharpe, London Fletcher, T.Y. Hilton, Jordy Nelson

DailyMVP TopLine Game Labs (Los Angeles) Launched 2014; David Geller, CEO of TopLine Game Labs
Tom Brady, Steve Nash, NFL Players Assn.

Draftser (Santa Monica, Calif) Launched 2014; David Peterson CEO
Terrell Owens

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