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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec162013

Top Sports Marketers Of The Year 2013: Boston Marathon — Boston Strong

By the Staff of NYSportsJournalism.com

December 16, 2013: Prior to the start of the 2013 Boston Marathon on April 15, 2013, participants, organizers and race watchers stood silent for 26 seconds to honor the victims of the Sandy Hook Elementary School shooting. Later that day, the Boston Marathon itself became the scene of tragedy when two pressure cooker bombs exploded at about 2:50 PM near the finish line on Boylston Street, killing three people and injuring an estimated 264 others.

Since then, race organizer the Boston Athletic Assn., lead sponsor John Hancock Financial and other Boston Marathon marketing partners, the City of Boston and countless companies and people in Boston, across the nation and around the world have worked not only to support the victims and honor the deceased, but, more importantly, to turn the tragic event into a forward-looking vision of hope and strength.

“Since April 15, Boston has experienced a worldwide outpouring of support and solidarity,” Thomas Grilk, executive director for BAA, said in a statement. "We have witnessed incredible bravery, strength and resilience from the people of this city . . . As we continue to address matters relating to the 2013 Boston Marathon, we also will begin to turn our attention to the 2014 race.”

One Fund Boston, created immediately after the events of April 15, has to date raised more than $60M for the victims and the families. And the term "Boston Strong" has resonated globally as a statement of fearlessness in the face of danger.

“When the world turned its eyes to Boston in the days and weeks following the marathon, the resiliency of our city, the courage of our first responders, and the strength of the many survivors were on full display,” Boston Mayor Tom Menino said in a statement. “Since then, countless acts of kindness and generosity have lifted our spirits and inspired us."

"Boston has experienced a worldwide outpouring of support and solidarity. Countless acts of kindness and generosity have lifted our spirits and inspired us."

Looking forward to the 118th running of the race, scheduled for April 21, 2014, BAA, John Hancock and other marketing partners — which in 2013 included adidas, Gatorade, Poland Spring, Nissan, AT&T, JetBlue, PowerBar and Samuel Adams, as well as the Dana-Farber Cancer Institute and The Jimmy Fund — will build on the support and resiliency they received to make the event Boston Marathon stronger.

That includes the return of 2013 Boston Marathon champions Rita Jeptoo of Kenya and Lelisa Desisa of Ethiopia. There also was a special invitation from the BAA extended to the more than 5,000 2013 Boston Marathon starters who reached and were recorded at the half marathon checkpoint or later but did not have the opportunity to cross the finish line to participate in the 2014 Boston Marathon.

"We are delighted to have both Rita and Lelisa join us again in 2014 for the 118th Boston Marathon," said  BAA's Grilk. "The BAA and many others recognize the significance of their return in 2014 after the attack on the City of Boston in 2013 [and] will celebrate their participation."

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