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NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

WHAT YOU SAY!?

2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan122016

Top Sports Marketers Of The Year 2015: AT&T Goes The Whole 100 Yards

VOTE HERE

By the Staff of NYSportsJournalism.com

January 11, 2016: AT&T got a nice chunk of media value change —  more than $46.7 million  — on Jan. 12, 2015, during the ESPN telecast of the college football National Championship Game won by Ohio State, according to Front Row Analytics.

Not only was the National Championship Game played in AT&T Stadium — home to the NFL's Dallas Cowboys — but it was presented by AT&T, the start of a distinct year for the telecom company. Marketing support included TV spots with four college football (and later NFL) legends: Doug Fluite, Bo Jackson, Joe Montana and Herschel Walker.

AT&T, an official "corporate champion" partner with the NCAA since 2007, then used its presence as a major player during basketball's March Madness to tout its message of having the "strongest 4G LTE signal."

Marketing featured four men who  played in the NBA following stellar roles in past NCAA Tournaments: Shaquille O'Neal, Julius Erving, Clyde Drexler, Christian Laettner. The multi-media campaign was anchored by TV spots from BBDO Worldwide siblings BBDO NY and BBDO Atlanta.

AT&T platforms such as the U-Verse app enabled people to watch live NCAA March Madness games on their TV, computer, tablet  or smartphone. It came with a stand-alone integrated campaign, "Where Will You Be?"

In September, AT&T returned full-force to the 2015 college football season with a continuation of its "Legends" college football campaign, this time starring a group of football icons who competed in a series of physical and mental challenges to determine which one would be strong enough to watch the College Football Playoff with Bo Jackson at his house.

AT&T's overall measured-media marketing budget tops $3 billion, according to Kantar Media, NY, and other marketing and research firms. AT&T spends the second-most on sponsorships in college sports behind Nike, according to a new report from marketing and research from IEG, Chicago.

In July, AT&T completed its acquisition of DirecTV, and now provides service to more than 26 million customers in the U.S.; more than 191 million customers in Latin America, including Mexico and the Caribbean; more than 132 million wireless subscribers and connections in the U.S. and Mexico; and offering 4G LTE mobile coverage to nearly 310 million people in the U.S.

Back to Top Sports Marketers of the Year 2015

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