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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan122016

Top Sports Marketers Of The Year 2015: AT&T Goes The Whole 100 Yards

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By the Staff of NYSportsJournalism.com

January 11, 2016: AT&T got a nice chunk of media value change —  more than $46.7 million  — on Jan. 12, 2015, during the ESPN telecast of the college football National Championship Game won by Ohio State, according to Front Row Analytics.

Not only was the National Championship Game played in AT&T Stadium — home to the NFL's Dallas Cowboys — but it was presented by AT&T, the start of a distinct year for the telecom company. Marketing support included TV spots with four college football (and later NFL) legends: Doug Fluite, Bo Jackson, Joe Montana and Herschel Walker.

AT&T, an official "corporate champion" partner with the NCAA since 2007, then used its presence as a major player during basketball's March Madness to tout its message of having the "strongest 4G LTE signal."

Marketing featured four men who  played in the NBA following stellar roles in past NCAA Tournaments: Shaquille O'Neal, Julius Erving, Clyde Drexler, Christian Laettner. The multi-media campaign was anchored by TV spots from BBDO Worldwide siblings BBDO NY and BBDO Atlanta.

AT&T platforms such as the U-Verse app enabled people to watch live NCAA March Madness games on their TV, computer, tablet  or smartphone. It came with a stand-alone integrated campaign, "Where Will You Be?"

In September, AT&T returned full-force to the 2015 college football season with a continuation of its "Legends" college football campaign, this time starring a group of football icons who competed in a series of physical and mental challenges to determine which one would be strong enough to watch the College Football Playoff with Bo Jackson at his house.

AT&T's overall measured-media marketing budget tops $3 billion, according to Kantar Media, NY, and other marketing and research firms. AT&T spends the second-most on sponsorships in college sports behind Nike, according to a new report from marketing and research from IEG, Chicago.

In July, AT&T completed its acquisition of DirecTV, and now provides service to more than 26 million customers in the U.S.; more than 191 million customers in Latin America, including Mexico and the Caribbean; more than 132 million wireless subscribers and connections in the U.S. and Mexico; and offering 4G LTE mobile coverage to nearly 310 million people in the U.S.

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