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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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Notre Dame Builds Brand
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Dec162014

Top Sports Marketers Of The Year 2014: ALS Association — Eyes, Eyes Baby

By the Staff of NYSportsJournalism.com

December 17, 2014: On July 4, 1939, Lou Gehrig, suffering from the symptoms of amyotrophic lateral sclerosis (ALS), stood at home plate in Yankee Stadium between games of a doubleheader with the then Washington Senators in front of family, current and former teammates and more than 61,800 fans and gave a speech in which he called himself "the luckiest man on the face of this earth."

The New York Yankees' first baseman died less than two years later, at the age of 37, from what has since to become known as Lou Gehrig’s Disease.

To mark the 75th anniversary of Gehrig's iconic speech, which gave a face and a name to the disease, the ALS Assn., based in Washington, D.C., with a national network of 38 chapters, launched in May a multi-platform campaign to coincide with ALS Awareness Month. The PSA-anchored effort included TV, print, Internet, social media and other activations aimed to raise awareness of and generation donations for ALS.

Following that, Yankees captain and shortstop Derek Jeter joined first basemen from every team — including Joe Mauer, Jose Abreu, Paul Goldschmidt, Adrian Gonzalez, Ryan Howard, Albert Pujols and Mark Teixeira — in a spot in which they are seen reading from Gehrig's s "Luckiest Man" speech, interspersed with an historical film of Gehrig himself giving the speech.

MLB celebrated the day on July 4 with events with every home team, and the Yankees held special activations to raise awareness for ALS.

In fact, MLB has been at the forefront of the "Fight to Cure ALS" for many years, working with the ALS Assn., Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. under the banner, "4 ALS."

MLB also honored the 75th anniversary of Lou Gehrig’s famed “Luckiest Man” speech by collectively awarding $300,000 to four organizations with which it works that are dedicated to finding treatments and cures for ALS.

But the biggest ALS awareness effort was yet to come when over the summer people worldwide took the Ice Bucket Challenge and challenged others to do the same.

The movement is credited to Pete Frates a 29-year-old former captain of Boston College baseball, who was diagnosed with ALS in March 2012, and his family; and Pat Quinn, a friend who also suffers from ALS. According to the ALS Assn., since July 29 it has received more than $115 million in donations (to date) in the U.S. as a direct result of the Ice Bucket Challenge, with estimates from news reports that $500 million ha been raised worldwide for ALS research.

"It has been a creative, galvanizing effort, and we're grateful for its impact on the ALS community," MLB commissioner Bud Selig said at the World Series in October, during which Game 2 was dedicated to raising awareness for ALS research. "I want all of you to know that because of his leadership and his remarkable courage that baseball is playing tonight's game in honor of Pete and all of those brave ones who fight ALS."

According to The New York Times, people shared more than 1.2 million Ice Bucket Challenge videos on Facebook between June 1-Aug. 13 and mentioned the phenomenon more than 2.2 million times on Twitter between July 29-Aug. 17.

Time Magazine nominated Pete & Pat Quinn for this 2014 "Person of The Year" award "based on the amazing contribution they have made to humanity by starting the ALS Ice Bucket Challenge."

For ALS Assn. and those with the disease — and those not yet diagnosed — the fight goes on.

It is estimated that 30,000 people in the U.S. have ALS at any given time, with approximately 5,600 new cases diagnosed annually. More than 5,000 people die from the disease each year.

The ALS Assn. also said that U.S. veterans have almost 60% more risk of contracting ALS than civilians, especially those who serve overseas, information based on research at Harvard University that dates back to 1910.

“While Gehrig was the first face of ALS, this ALS Awareness Month we want to not only honor his legacy but also recognize the thousands of individuals [who] are currently impacted by the disease," Jane Gilbert, president and CEO for the ALS Assn., said in a statement. "Raising awareness is a crucial step in generating support for our efforts to find treatments and a cure for today’s faces of ALS.

"Sadly," said Gilbert, "the outcome of a diagnosis of ALS today isn't much different than it was in Gehrig's time. There still is no cure."

Fighting the good fight to end ALS has been tiring and challenging but continues at a greater pace than ever.

In December, the ALS Assn. and Muscular Dystrophy Assn. joined forces to fund a research project aimed at finding a potential therapy for ALS. According to the ALS Assn., the $240,000 award to molecular biologist James Shorter, Ph.D., of Perelman School of Medicine at the University of Pennsylvania "was made possible in part by MLB’s commitment to ALS research and this summer’s viral ALS Ice Bucket Challenge.

ALS Campaign Honors 75th Anniversary Of Gehrig Speech, Raise Awareness

MLB, Jeter, First Baseman Join With ALS Groups To Honor Gehrig

Back to Top Sports Marketers of the Year 2014

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