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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec182013

Top Sports Marketers Of The Year 2013: NHL — Firing Up Business On Ice

By the Staff of NYSportsJournalism.com

December 17, 2013: In what the league called a "landmark" alliance, the NHL on Nov. 26 unveiled a 12-year, $4.9 billion ($5.2 billion Canadian) agreement with Rogers Communications for broadcast and multimedia rights in Canada. The agreement is the "largest media-rights deal in NHL history and one of the largest media rights deals in Canadian history,

One year ago, this and other alliances seemed out of the NHL's reach.

In 2012-13, the NHL's second lockout in seven years — and the third since 1995 — cut the season down to 48 games and appeared to be the final setback in a plan to attract fan, marketing and media interest beyond the league's self-proclaimed nucleus of hard-core followers.

But in 2013-14, the NHL embarked on what evp-marketing Brian Jennings called "our most ambitious season ever."

That included going from two outdoor games — the Bridgestone Winter Classic and Tim Hortons Heritage Classic — to six. The four new games are part of the Coors Light NHL Stadium Series, scheduled for Dodger Stadium, two games in Yankee Stadium and the fourth in Chicago's Soldier Field.

The season also encompasses the Winter Olympics (Feb. 7-23), during which the NHL will suspend play but send amore than 120 NHL players are expected to compete for their respective nations in Sochi.

Lead U.S. media partner NBC and the NBC Sports Group are all in. Programming, marketing support and multi-platform activations are an outgrowth of the ten-year deal between NBCSG and the NHL signed in 2011 and valued at $2 billion.

The NHL and NBC are supporting the Winter Classic and Stadium Series with a multi-platform marketing campaign. That includes a seven-part documentary series, "NHL Revealed: A Season Like No Other," described as an "all-access, behind-the-scenes look" at the teams involved in the Stadium Series outdoor games as well as the players who will be part of the WInter Olympics.

HBO this month debuted 24/7 (Detroit) Red Wings/ (Toronto)Maple Leafs: Road to the NHL Winter Classic, leading to there New Year's Day event that could see more than 100,000 people fill game venue Michigan University Stadium.

Marketing partners that joined this season include Advil, Anco and L'Oreal.

"For the NHL and the NHL Players Assn., this is a huge year," said John Collins, COO for he league. It's been a process for us. In 2006 . . . we were a $2.2 billion business . . . We’ve been focused now for the last six years in growing our global scale and business. We brought in our blue chip partners to help grow the league. We believe the Stadium Series and outdoor games can add more than $1 billion in revenue to the league and give us what would be more than $4 billion in total revenue."

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Q&A: NHL Rules The Day It Took Games Outdoors

Outdoor Classics + Coors Light Series + Olympics - 'NHL's Most Ambitious Year Ever'

NHL, Marketers Taking Outdoor Games To Another Level

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