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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec182013

Top Sports Marketers Of The Year 2013: NHL — Firing Up Business On Ice

By the Staff of NYSportsJournalism.com

December 17, 2013: In what the league called a "landmark" alliance, the NHL on Nov. 26 unveiled a 12-year, $4.9 billion ($5.2 billion Canadian) agreement with Rogers Communications for broadcast and multimedia rights in Canada. The agreement is the "largest media-rights deal in NHL history and one of the largest media rights deals in Canadian history,

One year ago, this and other alliances seemed out of the NHL's reach.

In 2012-13, the NHL's second lockout in seven years — and the third since 1995 — cut the season down to 48 games and appeared to be the final setback in a plan to attract fan, marketing and media interest beyond the league's self-proclaimed nucleus of hard-core followers.

But in 2013-14, the NHL embarked on what evp-marketing Brian Jennings called "our most ambitious season ever."

That included going from two outdoor games — the Bridgestone Winter Classic and Tim Hortons Heritage Classic — to six. The four new games are part of the Coors Light NHL Stadium Series, scheduled for Dodger Stadium, two games in Yankee Stadium and the fourth in Chicago's Soldier Field.

The season also encompasses the Winter Olympics (Feb. 7-23), during which the NHL will suspend play but send amore than 120 NHL players are expected to compete for their respective nations in Sochi.

Lead U.S. media partner NBC and the NBC Sports Group are all in. Programming, marketing support and multi-platform activations are an outgrowth of the ten-year deal between NBCSG and the NHL signed in 2011 and valued at $2 billion.

The NHL and NBC are supporting the Winter Classic and Stadium Series with a multi-platform marketing campaign. That includes a seven-part documentary series, "NHL Revealed: A Season Like No Other," described as an "all-access, behind-the-scenes look" at the teams involved in the Stadium Series outdoor games as well as the players who will be part of the WInter Olympics.

HBO this month debuted 24/7 (Detroit) Red Wings/ (Toronto)Maple Leafs: Road to the NHL Winter Classic, leading to there New Year's Day event that could see more than 100,000 people fill game venue Michigan University Stadium.

Marketing partners that joined this season include Advil, Anco and L'Oreal.

"For the NHL and the NHL Players Assn., this is a huge year," said John Collins, COO for he league. It's been a process for us. In 2006 . . . we were a $2.2 billion business . . . We’ve been focused now for the last six years in growing our global scale and business. We brought in our blue chip partners to help grow the league. We believe the Stadium Series and outdoor games can add more than $1 billion in revenue to the league and give us what would be more than $4 billion in total revenue."

VOTE HERE

Q&A: NHL Rules The Day It Took Games Outdoors

Outdoor Classics + Coors Light Series + Olympics - 'NHL's Most Ambitious Year Ever'

NHL, Marketers Taking Outdoor Games To Another Level

Back to 2013 Sports Marketers of the Year

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