Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State at San Antonio ESPN 9 PM ET
Game 4: Monday May 22  Golden State at San Antonio ESPN 9 PM ET
Game 5* Wednesday May 24  San Antonio at Golden State ESPN 9 PM ET
Game 6* FridayMay 26  Golden State at San Antonio ESPN 9 PM ET
Game 7* Sunday May 28  San Antonio at Golden State ESPN 9 PM ET
* If necessary
NBA Finals begin June 1 ABC

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston at Cleveland TNT 8:30PM ET
Game 4: Tuesday May 23 Boston at Cleveland TNT 8:30 PM ET
Game 5 * Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

NBA Finals begin June 1 ABC

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec182013

Top Sports Marketers Of The Year 2013: NHL — Firing Up Business On Ice

By the Staff of NYSportsJournalism.com

December 17, 2013: In what the league called a "landmark" alliance, the NHL on Nov. 26 unveiled a 12-year, $4.9 billion ($5.2 billion Canadian) agreement with Rogers Communications for broadcast and multimedia rights in Canada. The agreement is the "largest media-rights deal in NHL history and one of the largest media rights deals in Canadian history,

One year ago, this and other alliances seemed out of the NHL's reach.

In 2012-13, the NHL's second lockout in seven years — and the third since 1995 — cut the season down to 48 games and appeared to be the final setback in a plan to attract fan, marketing and media interest beyond the league's self-proclaimed nucleus of hard-core followers.

But in 2013-14, the NHL embarked on what evp-marketing Brian Jennings called "our most ambitious season ever."

That included going from two outdoor games — the Bridgestone Winter Classic and Tim Hortons Heritage Classic — to six. The four new games are part of the Coors Light NHL Stadium Series, scheduled for Dodger Stadium, two games in Yankee Stadium and the fourth in Chicago's Soldier Field.

The season also encompasses the Winter Olympics (Feb. 7-23), during which the NHL will suspend play but send amore than 120 NHL players are expected to compete for their respective nations in Sochi.

Lead U.S. media partner NBC and the NBC Sports Group are all in. Programming, marketing support and multi-platform activations are an outgrowth of the ten-year deal between NBCSG and the NHL signed in 2011 and valued at $2 billion.

The NHL and NBC are supporting the Winter Classic and Stadium Series with a multi-platform marketing campaign. That includes a seven-part documentary series, "NHL Revealed: A Season Like No Other," described as an "all-access, behind-the-scenes look" at the teams involved in the Stadium Series outdoor games as well as the players who will be part of the WInter Olympics.

HBO this month debuted 24/7 (Detroit) Red Wings/ (Toronto)Maple Leafs: Road to the NHL Winter Classic, leading to there New Year's Day event that could see more than 100,000 people fill game venue Michigan University Stadium.

Marketing partners that joined this season include Advil, Anco and L'Oreal.

"For the NHL and the NHL Players Assn., this is a huge year," said John Collins, COO for he league. It's been a process for us. In 2006 . . . we were a $2.2 billion business . . . We’ve been focused now for the last six years in growing our global scale and business. We brought in our blue chip partners to help grow the league. We believe the Stadium Series and outdoor games can add more than $1 billion in revenue to the league and give us what would be more than $4 billion in total revenue."

VOTE HERE

Q&A: NHL Rules The Day It Took Games Outdoors

Outdoor Classics + Coors Light Series + Olympics - 'NHL's Most Ambitious Year Ever'

NHL, Marketers Taking Outdoor Games To Another Level

Back to 2013 Sports Marketers of the Year

Back to Home Page