Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan142016

Top Sports Marketers Of The Year 2015: Special Olympics World Games L.A. 

VOTE HERE

By the Staff of NYSportsJournalism.com

January 13, 2016: The role that the Special Olympics World Games played in helping to get Los Angeles selected as the U.S. Olympic Committee's representing city to bid on the 2024 Summer Games can not be underestimated.

Los Angeles, which hosted the Summer Olympics in 1932 and 1984, was tapped by the USOC after first being bypassed (along with San Francisco and Washington DC) in favor of Boston. When Boston officials chose to reject the nomination, Los Angeles was back, and the Special Olympics World Games were given an added degree of focus.

With the Special Olympics World Games are being staged in the U.S. for the first time since 1999 (Raleigh, N.C.), organizers called it the "single biggest event in Los Angeles since the 1984 Olympic Games." And it lived up to its billing

From July 25-Aug. 2, Los Angeles hosted 7,000 athletes and 3,000 coaches representing 177 countries, 30,000 volunteers and an estimated 500,000 spectators

Founding Champions and partners included AEG, Bank of America, Coca-Cola, Finish Line, Mattel, NBA, NCAA, Procter & Gamble, Safeway, Toyota, Toys R Us, U.S. Golf Assn., Kate Capshaw & Steven Spielberg, Kaiser Permanente, The David Geffen Foundation, WWE, The Walt Disney Company and The Knights of Columbus.

“It’s a natural fit,” Julie Kessler, director for Special Olympics World Games 2015, Coca-Cola, which has been a Special Olympics partner for almost a half-century, said in a statement. “Special Olympics and Coca-Cola both champion acceptance and celebrate the courage, determination and joy of these incredible athletes.”

ESPN, with focus on the athletes themselves, covered the entire event, including Opening Ceremony from the Los Angeles Memorial Coliseum, daily competition, nightly highlights, Closing Ceremony and other cultural activities.

Viewers worldwide had access to ESPN’s coverage via its networks and media platforms.

Among the marketing by sponsors:

Coke’s support of the Games extended to the market via a commemorative 8-oz. glass bottle, outdoor advertising and retail promotions encouraging consumers to support Special Olympics by volunteering or donating.

Toyota created a Special Olympics digital hub — “Journey to the Games” — which showcased agh brand's various activities leading up to the World Games this summer and throughout the Games itself. Toyota activation also included in-store activations and events at Toyota dealers and support from Team Toyota Nascar driver Clint Bowyer.

Kaiser Permanente created “Be Brave,” an integrated campaign featuring seven Special Olympians from Southern California, ads with actress Allison Janney, billboards, Internet, mobile and social media.

WWE employed "all its platforms," including WWE Network, TV and PPV broadcasts, live events, digital, social media and its athletes as spokespersons "to generate awareness and support of the World Games.”

The U.S. Postal Service issued a commemorative Forever stamp to support the Special Olympics World Games.

From May 26 - July 10, the Unified Relay Across America presented by Bank of America saw participants relay the Flame of Hope via three simultaneous cross-country routes, covering all 50 states, ultimately converging in Los Angeles prior to the World Games. The event included more than 20,000 participants.

“This is an incredible opportunity to support a truly global event and we’re taking a holistic approach, from our sponsorship investment at the national level, support vehicles and engaging local fundraising efforts across the country to the hundreds of Toyota employees who will volunteer at the World Games,” Jim Lentz, CEO of Toyota North America, said in a statement. “The world is coming to Los Angeles and we are proud to join the Special Olympics World Games and support our shared values of acceptance and inclusion.”

“The Special Olympics World Games is a truly compelling event, filled with some of the most extraordinary sports stories and people you will ever see, and we are looking forward to showcasing them,” Russell Wolff, evp-ESPN International, said of the event. “Sports has the power to be unifying, uplifting and life-changing, and this event will be a remarkable and tangible example of that power.”

Back to Top Sports Marketers of the Year 2015

Back to Home Page

VOTE HERE