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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: NFL Goes For Gold At Super Bowl 50

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By the Staff of NYSportsJournalism.com

January 12, 2016: The NFL is dealing with serious issues involving concussions, player health, PEDs, domestic violence and child abuse.

The NFL in 2015 also put together an historic effort for an historic game: Super Bowl 50.

The NFL launched a year-long celebration for Super Bowl 50 involving current and past players, coaches and teams, along with multi-platform marketing support from the league and its partners.

The plans were first visible during the NFL Draft, April 30-May 2 in Chicago. During the Draft, prospects and former players entered Auditorium Theatre on a gold carpet and players wore a New Era cap emblazoned with a gold shield along with their new team logo when they are drafted. Support also included a Super Bowl Museum and "gold-themed promotions" in Chicago.

The pre-season Pro Football Hall of Fame Game in Canton, Ohio, on Aug. 9 featured the Minnesota Vikings and Pittsburgh Steelers, a rematch of Super Bowl IX, followed during the regular season with 19 rematches of previous Super Bowls.

Throughout the 2015 season, a golden Super Bowl 50 logo was on the field at every game, and the 50-yard line numerals and NFL shield logo at every stadium were gold.  

Beginning in Week 7 of the season, sideline apparel from Nike and New Era featured team logos on select sideline pieces and all caps outlined in gold.

Under an "On The Fifty" platform, the league linked the previous 49 Super Bowls with Super Bowl 50 by "celebrating the teams, players, coaches, fans and communities that have been a part of those games."

Merchandise representing previous Super Bowls hit stores in October.

Among the activations was a Super Bowl High School Honor Roll. High schools from which players and/or coaches have graduated and later appeared in a Super Bowl received a commemorative golden football produced by Wilson, presenedt where possible by the players or coaches themselves.

Super Bowl Homecomings saw previous Super Bowl teams honored through various activations by each respective city.

The 43 previous Super Bowl MVPs were celebrated all season, which will culminate at Super Bowl 50 when they will be recognized on-field. "MVPs will be an integral part of the Super Bowl High School Honor Roll and the Super Bowl Homecoming programs," according to the league.

At the Pro Bowl, scheduled for Jan. 31, 2016 in Hawaii, uniforms worn by Pro Bowl players will incorporate gold and other activations will promote Super Bowl 50 on Feb. 7, 2016 in Levi’s Stadium, home venue for the San Francisco 49ers.

A gold 50 appeared alongside the Vince Lombardi Trophy, designed by Tiffany, all year. It will be presented to the Super Bowl champions at the MVP and head coach press conference the morning following the game.

Each number is cast in bronze, plated in 18 kt gold and weighs nearly 33 lbs.

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