Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132016

Top Sports Marketers Of The Year 2015: NFL Goes For Gold At Super Bowl 50

VOTE HERE

By the Staff of NYSportsJournalism.com

January 12, 2016: The NFL is dealing with serious issues involving concussions, player health, PEDs, domestic violence and child abuse.

The NFL in 2015 also put together an historic effort for an historic game: Super Bowl 50.

The NFL launched a year-long celebration for Super Bowl 50 involving current and past players, coaches and teams, along with multi-platform marketing support from the league and its partners.

The plans were first visible during the NFL Draft, April 30-May 2 in Chicago. During the Draft, prospects and former players entered Auditorium Theatre on a gold carpet and players wore a New Era cap emblazoned with a gold shield along with their new team logo when they are drafted. Support also included a Super Bowl Museum and "gold-themed promotions" in Chicago.

The pre-season Pro Football Hall of Fame Game in Canton, Ohio, on Aug. 9 featured the Minnesota Vikings and Pittsburgh Steelers, a rematch of Super Bowl IX, followed during the regular season with 19 rematches of previous Super Bowls.

Throughout the 2015 season, a golden Super Bowl 50 logo was on the field at every game, and the 50-yard line numerals and NFL shield logo at every stadium were gold.  

Beginning in Week 7 of the season, sideline apparel from Nike and New Era featured team logos on select sideline pieces and all caps outlined in gold.

Under an "On The Fifty" platform, the league linked the previous 49 Super Bowls with Super Bowl 50 by "celebrating the teams, players, coaches, fans and communities that have been a part of those games."

Merchandise representing previous Super Bowls hit stores in October.

Among the activations was a Super Bowl High School Honor Roll. High schools from which players and/or coaches have graduated and later appeared in a Super Bowl received a commemorative golden football produced by Wilson, presenedt where possible by the players or coaches themselves.

Super Bowl Homecomings saw previous Super Bowl teams honored through various activations by each respective city.

The 43 previous Super Bowl MVPs were celebrated all season, which will culminate at Super Bowl 50 when they will be recognized on-field. "MVPs will be an integral part of the Super Bowl High School Honor Roll and the Super Bowl Homecoming programs," according to the league.

At the Pro Bowl, scheduled for Jan. 31, 2016 in Hawaii, uniforms worn by Pro Bowl players will incorporate gold and other activations will promote Super Bowl 50 on Feb. 7, 2016 in Levi’s Stadium, home venue for the San Francisco 49ers.

A gold 50 appeared alongside the Vince Lombardi Trophy, designed by Tiffany, all year. It will be presented to the Super Bowl champions at the MVP and head coach press conference the morning following the game.

Each number is cast in bronze, plated in 18 kt gold and weighs nearly 33 lbs.

Back to Top Sports Marketers of the Year 2015

Back to Home Page

VOTE HERE