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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jun272017

Tony Stewart Is Just A Guy In An Office Making Copies, Going To Meetings

By Barry Janoff

June 26, 2017: Tony Stewart retired from Nascar driving following the 2016 season after nearly two decades of compiling wins and accolades, but he has not retired from competitive dirt track racing and is in the thick of things as co-owner for Stewart-Haas Racing.

The fact that he keeps going has put Stewart in the spotlight for a new campaign from Mobil 1, one of his sponsors and the official motor oil for Nascar, for the brand’s Annual Protection, which promotes one full year  — or 20,000 miles, whichever comes first — between oil changes.

The humorous spots follow Stewart as he segues from full-time driving to being a full-time executive, often not as effective as the Mobil 1 motor oil itself.

The multi-media effort includes Stewart-Haas drivers Kevin Harvick — who has his own series of Mobil 1 Annual Protection spots in which he appears alongside basketball Hall of Famer Dikembe Mutombo as three-inch tall spokespersons— as well as Danica Patrick, Clint Bowyer and Kurt Busch.

The series is also a follow-up to a Mobil 1 campaign from last year, "Tony’s Next Chapter," which envisioned potential new occupations for Stewart post-racing, such as cheese connoisseur, grill master and master of speaking French.

"We know race fans are very interested in how Tony’s been doing during his first year since retiring from professional stock car driving, so we thought it would be fitting to give them a glimpse in a fun way," Kai Decker, global sponsorship manager for ExxonMobil, said in a statement. "We hope fans of Tony and the Stewart-Haas Racing team enjoy this lighthearted video series."

In the first spot for the new campaign, “Uncle Smoke,” we see Stewart in a private office seemingly involved with important paperwork. Text offers: "Tony Stewart’s first day as CEO for Stewart-Haas Racing."

When he leaves his office and works how a hallway, we Harvick and his son Keelan. "Uncle Tony has a new job now,” Harvick explains. "He’s a big businessman." They watch in bemusement, however, as Stewart goes to the copy machine and reproduces images of his face.

Text: "Mobil 1 Annual Protection does its job for one full year. Can Tony?"

Upcoming spots include “Employee Perks”  (Stewart announces some changes to the employee breakroom during a staff meeting), “Learning to Type,” “Taco Tuesday,” “Conference Calls”  (Stewart leads Bowyer and Busch in a music jam session prior to a conference call) and “Setting An Example.”

According to Stewart, "It’s been fun participating in another Mobil 1 video series, especially for an exciting new product like Mobil 1 Annual Protection motor oil. Last year I explored post-Nascar racing hobbies in ‘Tony’s Next Chapter’ and I can’t wait for fans to check out the continuation of that series.

"But as you’ll see in the 'Tony’s Next Year' series, I’ve had to put those potential hobbies on the back burner while I focus on more important things as a full-time boss . . . like Taco Tuesday."

Harvick, Mutombo Odd Three-Inch Couple For Mobil 1

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