Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec242013

Tony Ponturo Has The Real Playbook On Super Bowl Marketing, Broadway Hits

By Barry Janoff

(Originally Published in MediaPost)

December 24, 2013: During his three decades as a top executive for Anheuser-Busch, Tony Ponturo helped to define, and then redefine, the way companies handle sports marketing and the way consumers view and relate to those marketing efforts.

Ponturo, from 1982-2008, held key executive positions for Anheuser-Busch, among them vp-global media & sports marketing and president/CEO for the Busch Media Group.

Strategic among his duties was working with such leagues as MLB, NBA, NHL, MLS and the NFL to build and enhance Anheuser-Busch's presence with fans and consumers. Under his watch, Anheuser-Busch was among the first to create a marketing landscape not just during but also before and after the Super Bowl.

"We were running ads that people remembered back at a time when people really weren't tuning in to the game to watch commercials," said Ponturo. "But even then we realized that, if you spend millions for Super Bowl commercials, the strategy needs to be about much more than the 30 seconds your ad is running. It needs to be about building your brand and expanding the life of your campaign."

Looking at the current marketing landscape, Ponturo said the companies that best utilize their time in the Super Bowl spotlight are the ones that take advantage of all the outlets available to them. Even though the price for some 30-second spots during the upcoming game has topped $4 million, according to Super Bowl XLVIII broadcast network Fox, that is easier said than done.

"With the impact of social media, you have to get people talking about you and your product," said Ponturo, who is a consultant for the New York-New Jersey Host Committee for Super Bowl XLVIII, which will be played in MetLife Stadium on Feb. 2. "You have to connect with your consumer, make them remember not just the commercial but the brand.

"The conversation used to start three weeks ahead of the Super Bowl," said Ponturo. "Now it starts three months out. And it should last well past the game itself."

Turns out that Ponturo has a knack for creating a landscape on Broadway, as well.

In 2008, Ponturo and producing partner Fran Kirmser revived the classic Hair; in 2009, the Kirmser-Ponturo Group produced Memphis the Musical, which ran for more than 1,150 performances.

Tapping into his sports background, Ponturo and Kirmser in 2010-11 staged Lombardi, based on the life of iconic coach Vince Lombardi, for which the NFL had its first official Broadway marketing partnership. Ponturo and Kirmser followed that with Magic/Bird, looking at the rivalry and admiration between Larry Bird and Earvin "Magic" Johnson, which came with the NBA's first official Broadway marketing alliance.

The Kirmser-Ponturo Group is now in the process of bringing Bronx Bombers to Broadway. The play focuses on the most iconic figures in Yankees, and arguably baseball, history, including Babe Ruth, Lou Gehrig, Joe DiMaggio, Billy Martin, Mickey Mantle, Yogi Berra, Reggie Jackson and Derek Jeter.

Bronx Bombers comes with official sanctioning and marketing support from MLB and the Yankees, which allowed writer-director Eric Simonson access to team archives. Berra and his wife, Carmen, who are at the center of the play's action, also shared personal stories and artifacts.

Steiner Sports, which has exclusive alliances with the Yankees and Jeter, will create a memorabilia museum in the lobby of the Circle in the Square Theatre, including seats and dirt from the original Yankee Stadium and plaques and jerseys autographed by the likes of Mariano Rivera, Jeter, Berra and DiMaggio.

The play, which ran Off-Broadway earlier this year, will open on Broadway with previews on Jan. 10, then makes its official debut on Feb. 6. And, yes, Ponturo is well aware of the fact that the show's initial Broadway splash coincides with Super Bowl XLVIII.

"The week before the Super Bowl will be a big week in New York," said Ponturo, channeling his days as an über-Super Bowl marketing expert. "If you're asking whether we will try to tap into that excitement and attention, the answer would be yes."

Bronx Bombers
Circle in the Square Theater, New York

Playwright/Director: Eric Simonson

Cast: Peter Scolari (Yogi Berra), Francois Battiste (Reggie Jackson/ Elston Howard), Chris Henry Coffey (Joe DiMaggio), Bill Dawes (Mickey Mantle/Thurman Munson), Christopher Jackson (Derek Jeter), Keith Nobbs (Billy Martin), Tracy Shayne (Carmen Berra), John Wernke (Lou Gehrig) and CJ Wilson (Babe Ruth).

Previews Begin: Jan. 10 Opening Night: Feb. 6.

Photos: Walter McBride

Ruth, Gehrig, DiMaggio, Mantle Eye Bronx Bombers Hit On Broadway

Back to Super Bowl 48

Back to Home Page