By Barry Janoff
September 12, 2013: NFL Network, which has a season-long schedule of 13 Thursday Night Football broadcasts, is bringing along some pizza and cola for added pleasure.
Papa John’s and Pepsi, both official marketing partners of the NFL, are working with NFL Network to offer viewers deals on weekly specials, available at the pizza chain's Web site.
The alliance comes with a TV commercial featuring NFL Network anchor Rich Eisen, who previously has worked with Papa John's on other promotions. It broke during the first Thursday Night Fooball game of the season, between the New York Jets and New England Patriots (Sept. 12).
In addition, the campaign comes with a Twitter-based activation in which people who submit photos of themselves celebrating Thursday Night Football with family and friends using the hash tag #TNFisBetter are eligible to win a trip to Super Bowl XLVIII, Feb. 2, 2014, in MetLife Stadium. (Details here.)
“We are excited to partner with the NFL Network and Pepsi on this great promotion that will deliver throughout the football season,” John Schnatter, Papa John’s founder, chairman and CEO, said in a statement. “There’s no better way to enjoy the NFL Network’s great lineup of Thursday night games than with Papa John’s and Pepsi.”
The promotion is scheduled to run through the last Thursday Night Football game of the season, Dec. 12 (San Diego Chargers at Denver Broncos).
In the spot, Schnatter is on the set of Eisen's Thursday Night Football show and keeps interrupting him to explain the Papa John's deal. Eisen unknowingly gets caught up in the excitement. "He runs for a touchdown and puts a topping on it," he says describing a highlight from a game based on a teleprompter script that has been rewritten by Schnatter. (See a behind-the-scenes commercial here.)
A separate Papa John's campaign featuring Denver Broncos' quarterback Peyton Manning, "Touchdown: Quarterback Sneak," has another version of connecting pizza offers to fans.
Papa John’s is in the midst of a multi-year sponsorship with the NFL and is also the official pizza of 18 NFL teams: Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Denver Broncos, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Giants, New York Jets, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.
Last year's Thursday Night Football schedule finished with a record-high per game average audience of 7.3 million viewers, marking the 4th consecutive year that Thursday Night Football has set an all-time high viewership mark, according to NFL Network.
See Story at Brief
Back to Home Page