Top
NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec192018

T-Mobile Builds MLB Presence With 25-Year Seattle Stadium Naming Rights Deal

NYSJ Sports-Entertainment Business News Service

December 19, 2018: The Seattle Mariners have officially signed a deal giving T-Mobile naming rights to the team home stadium, which since it opened in 1999 has been known as Safeco Field.

Beginning in January, the home field of the Mariners will be known as T-Mobile Park for the next 25 years.

Financial terms were not shared, but were put at $3-$4 million annually by industry analysts. The deal had been a topic of discussion since the end of the 2018 season.

This deal is subject to approval by the Washington State Major League Baseball Stadium Public Facilities District (PFD), which leases the stadium to the team.

T-Mobile has been an official partner with MLB since 2013, and in 2016 became title sponsor for the T-Mobile Home Run Derby during All-Star Game week.

The telecom company, which has its U.S. headquarters in Bellevue, Wash., is currently in the final stages of a multibillion-dollar merger with Sprint.

Naming rights to the ballpark were owned by Seattle-based Safeco Insurance from 1999-2018, for which Safeco paid $40 million, per the team. The company said in June 2017 that it would not renew the naming rights pact.

Signage began coming down last month.

Incorporating T-Mobile branding assets throughout the venue will take place over the coming months.

“Much of it is expected to be completed by Opening Day on March 28, 2019, when the Mariners meet the Boston Red Sox,” according to the Mariners.

According to the telecom company, the new deal enables T-Mobile, to “provide Seattle Mariners fans with unprecedented benefits, backed by all-new energy to pump up the hometown for seasons to come.”

“The Un-carrier is always shaking things up for the better, and this time we’re going big with the Seattle Mariners for all their fans,” John Legere, T-Mobile CEO, said via the brand.

“T-Mobile Park isn’t just some corporate-branded sponsorship to us . . . this is about supporting the community and our hometown Mariners in building a World Series-caliber team!”

Among other activation, the company will sponsor  T-Mobile ‘Pen, a gathering place on game days for fans that spans from the bullpens behind left to center field. It opens a half-hour before all other gates, offering people the opportunity to watch Mariners batting practice and pitcher warm-ups.

 

With this partnership, T-Mobile ‘Pen will "now feature a variety of new perks, including surprise giveaways and a live DJ on select game days, to go with the destination food and beverage offerings," according to the company.

“The Un-carrier is always shaking things up for the better, and this time we’re going big with the Seattle Mariners for all their fans."

In addition, T-Mobile will connect Mariners fans with “surprise seat upgrades, and free stuff at Tuesday games as it brings T-Mobile Tuesdays to the ballpark.”

T-Mobile customers will get “some extra perks including fast-track entry, discounted tickets and exclusive offers on merchandise.”

The Mariners recently finalized a new 25-year lease with PFD which “obligates the Mariners to pay a minimum of $600 million for ballpark maintenance, operations, capital upgrades and fan improvements over the next 25 years.”

According to Kevin Mather, Mariners president and CEO, “Fans have come to expect a great experience at this ballpark and we have made a commitment to invest substantial Club revenues over the next 25-years to make sure that continues.

“This partnership with T-Mobile will help us meet that obligation so that fans will have a first-class experience at T-Mobile Park for decades to come.”

Back to Home Page