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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec192018

T-Mobile Builds MLB Presence With 25-Year Seattle Stadium Naming Rights Deal

NYSJ Sports-Entertainment Business News Service

December 19, 2018: The Seattle Mariners have officially signed a deal giving T-Mobile naming rights to the team home stadium, which since it opened in 1999 has been known as Safeco Field.

Beginning in January, the home field of the Mariners will be known as T-Mobile Park for the next 25 years.

Financial terms were not shared, but were put at $3-$4 million annually by industry analysts. The deal had been a topic of discussion since the end of the 2018 season.

This deal is subject to approval by the Washington State Major League Baseball Stadium Public Facilities District (PFD), which leases the stadium to the team.

T-Mobile has been an official partner with MLB since 2013, and in 2016 became title sponsor for the T-Mobile Home Run Derby during All-Star Game week.

The telecom company, which has its U.S. headquarters in Bellevue, Wash., is currently in the final stages of a multibillion-dollar merger with Sprint.

Naming rights to the ballpark were owned by Seattle-based Safeco Insurance from 1999-2018, for which Safeco paid $40 million, per the team. The company said in June 2017 that it would not renew the naming rights pact.

Signage began coming down last month.

Incorporating T-Mobile branding assets throughout the venue will take place over the coming months.

“Much of it is expected to be completed by Opening Day on March 28, 2019, when the Mariners meet the Boston Red Sox,” according to the Mariners.

According to the telecom company, the new deal enables T-Mobile, to “provide Seattle Mariners fans with unprecedented benefits, backed by all-new energy to pump up the hometown for seasons to come.”

“The Un-carrier is always shaking things up for the better, and this time we’re going big with the Seattle Mariners for all their fans,” John Legere, T-Mobile CEO, said via the brand.

“T-Mobile Park isn’t just some corporate-branded sponsorship to us . . . this is about supporting the community and our hometown Mariners in building a World Series-caliber team!”

Among other activation, the company will sponsor  T-Mobile ‘Pen, a gathering place on game days for fans that spans from the bullpens behind left to center field. It opens a half-hour before all other gates, offering people the opportunity to watch Mariners batting practice and pitcher warm-ups.

 

With this partnership, T-Mobile ‘Pen will "now feature a variety of new perks, including surprise giveaways and a live DJ on select game days, to go with the destination food and beverage offerings," according to the company.

“The Un-carrier is always shaking things up for the better, and this time we’re going big with the Seattle Mariners for all their fans."

In addition, T-Mobile will connect Mariners fans with “surprise seat upgrades, and free stuff at Tuesday games as it brings T-Mobile Tuesdays to the ballpark.”

T-Mobile customers will get “some extra perks including fast-track entry, discounted tickets and exclusive offers on merchandise.”

The Mariners recently finalized a new 25-year lease with PFD which “obligates the Mariners to pay a minimum of $600 million for ballpark maintenance, operations, capital upgrades and fan improvements over the next 25 years.”

According to Kevin Mather, Mariners president and CEO, “Fans have come to expect a great experience at this ballpark and we have made a commitment to invest substantial Club revenues over the next 25-years to make sure that continues.

“This partnership with T-Mobile will help us meet that obligation so that fans will have a first-class experience at T-Mobile Park for decades to come.”

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