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• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Dec192018

T-Mobile Builds MLB Presence With 25-Year Seattle Stadium Naming Rights Deal

NYSJ Sports-Entertainment Business News Service

December 19, 2018: The Seattle Mariners have officially signed a deal giving T-Mobile naming rights to the team home stadium, which since it opened in 1999 has been known as Safeco Field.

Beginning in January, the home field of the Mariners will be known as T-Mobile Park for the next 25 years.

Financial terms were not shared, but were put at $3-$4 million annually by industry analysts. The deal had been a topic of discussion since the end of the 2018 season.

This deal is subject to approval by the Washington State Major League Baseball Stadium Public Facilities District (PFD), which leases the stadium to the team.

T-Mobile has been an official partner with MLB since 2013, and in 2016 became title sponsor for the T-Mobile Home Run Derby during All-Star Game week.

The telecom company, which has its U.S. headquarters in Bellevue, Wash., is currently in the final stages of a multibillion-dollar merger with Sprint.

Naming rights to the ballpark were owned by Seattle-based Safeco Insurance from 1999-2018, for which Safeco paid $40 million, per the team. The company said in June 2017 that it would not renew the naming rights pact.

Signage began coming down last month.

Incorporating T-Mobile branding assets throughout the venue will take place over the coming months.

“Much of it is expected to be completed by Opening Day on March 28, 2019, when the Mariners meet the Boston Red Sox,” according to the Mariners.

According to the telecom company, the new deal enables T-Mobile, to “provide Seattle Mariners fans with unprecedented benefits, backed by all-new energy to pump up the hometown for seasons to come.”

“The Un-carrier is always shaking things up for the better, and this time we’re going big with the Seattle Mariners for all their fans,” John Legere, T-Mobile CEO, said via the brand.

“T-Mobile Park isn’t just some corporate-branded sponsorship to us . . . this is about supporting the community and our hometown Mariners in building a World Series-caliber team!”

Among other activation, the company will sponsor  T-Mobile ‘Pen, a gathering place on game days for fans that spans from the bullpens behind left to center field. It opens a half-hour before all other gates, offering people the opportunity to watch Mariners batting practice and pitcher warm-ups.

 

With this partnership, T-Mobile ‘Pen will "now feature a variety of new perks, including surprise giveaways and a live DJ on select game days, to go with the destination food and beverage offerings," according to the company.

“The Un-carrier is always shaking things up for the better, and this time we’re going big with the Seattle Mariners for all their fans."

In addition, T-Mobile will connect Mariners fans with “surprise seat upgrades, and free stuff at Tuesday games as it brings T-Mobile Tuesdays to the ballpark.”

T-Mobile customers will get “some extra perks including fast-track entry, discounted tickets and exclusive offers on merchandise.”

The Mariners recently finalized a new 25-year lease with PFD which “obligates the Mariners to pay a minimum of $600 million for ballpark maintenance, operations, capital upgrades and fan improvements over the next 25 years.”

According to Kevin Mather, Mariners president and CEO, “Fans have come to expect a great experience at this ballpark and we have made a commitment to invest substantial Club revenues over the next 25-years to make sure that continues.

“This partnership with T-Mobile will help us meet that obligation so that fans will have a first-class experience at T-Mobile Park for decades to come.”

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