T-Mobile Hits Home Run (Derby) With Extended, Enhanced MLB Alliance
Thursday, March 17, 2016 at 02:05AM
NYSportsJournalism.com in All-Star Game, Home Run Derby, MLB, MLB, T-Mobile, sports marketing

By Barry Janoff

March 16, 2016: T-Mobile, an official partner with Major League Baseball since 2013, has signed a deal to extend the alliance for three years, with the key addition seeing the company becoming title sponsor of both the T-Mobile Home Run Derby during All-Star Week and the T-Mobile Junior Home Run Derby, a new youth competition for boys and girls.

Financial terms of the new alliance were not released.

"For the last three years MLB has been with us every step of the way as we have re-written the rules of wireless," John Legere, president and CEO for T-Mobile, said in a statement. "This year we're doubling down — and expanding the relationship even further to include the Home Run Derbies and free MLB.TV for customers."

According to T-Mobile, Simple Choice customers on qualifying plans can sign up during opening week, April 3-10, to get a full, free year’s subscription to MLB.TV Premium and watch every out-of-market regular season game live on their T-Mobile devices. (Details here.)

For the 2016 season, MLB.TV Premium also comes with a free subscription to At Bat Premium (in the Apple App Store).

The Home Run Derby last season was sponsored by Gillette and before that State Farm.

The 2016 MLB All-Star Game and Home Run Derby will take place in San Diego's Petco Park this July.

Along with the T-Mobile Junior Home Run Derby, T-Mobile also becomes a sponsor of Play Ball, MLB’s program to "encourage widespread participation in both formal and informal baseball activities especially focused on youth.

According to Bob Bowman, president-business and media for MLB, “T-Mobile is a great partner that brings an exceptional level of commitment and imagination to MLB. We are thrilled to deepen our productive relationship with T-Mobile, and with the offer to provide free MLB.TV to T-Mobile customers, I’m certain baseball fans share our sentiment.”

T-Mobile said that working in partnership with such youth organizations as Boys & Girls Clubs of America and other national baseball and softball organizations, the T-Mobile Junior Home Run Derby would for the first time include nationwide local home run competitions in age divisions 12 & under and 14 & under.

Regional winners advance to compete in a final home run competition during 2016 All-Star Week in San Diego.

"This isn't just some corporate sponsorship," said Legere. "It's the combined effort of two passionate teams bringing even more amazing perks and game-changing moves to baseball fans over the next three years!"

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