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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Aug112014

Tiger Woods Gets His Game Back, Joins NFL In New Zynga Mobile, Web Division

By Barry Janoff

August 10, 2014: Even as he struggles to rediscover his game on the course, Tiger Woods has again found his game, this time in the mobile and online worlds.

Woods has signed a multi-year deal with Zynga, based in San Francisco, to produce golf games, with the first scheduled to hit marketing in 2015.

Like Woods, Zynga itself has been struggling of late. Zynga in early August reported that its 2Q revenue was $153 million, down 34% from the previous year, and that actual net loss was $63 million, compared to a net loss of $16 million the year before.

Woods, who this past weekend did not make the cut at the PGA Championship event in Louisville, has 14 Major championships to his name but has not won a Major since the 2008 U.S. Open. He had been with EA Sports since 1998, producing the annual Tiger Woods PGA Tour until the alliance ended this past October.

Financial terms of the Zynga deal were not disclosed.

The Woods alliance is part of a dedicated push by Zynga to enter the sports category through its new Zynga Sports 365 division, which also will create NFL games via deals with the league and NFL Players Inc. The first, NFL Showdown, is in the process of going live.

Zynga said it has "leading brands and capabilities in six top consumer gaming categories – Farm, Casino, Words, Racing, People and Sports." Its offerings include Words With Friends and FarmVille.

"We are further diversifying our product portfolio in order to reach more consumers and widen our demographic across more entertainment genres," Zynga CEO Don Mattrick said during a financial conference call earlier this month.

In 2009, Woods earned more than $120 million annually from endorsements. That is down to about half, according to industry analysts. The Zynga deal, however, was his second in recent months following a multi-year pact with MusclePharm.

Woods deals also include Kowa, NetJets, Nike Golf, Rolex and Upper Deck.

"Golf’s massive global appeal and innate social nature lends itself well to mobile games and fosters the on-the-go competition we know you want," Clive Downie, COO for Zynga, said in a statement. "By combining Tiger Woods’ unparalleled golf insights with Zynga’s ability to create meaningful connections between players, we can develop truly unique social golf games that bring authenticity and accessibility to sports enthusiasts."

Concerning their football platform, Zynga said that multi-year licensing partnerships with the NFL and NFLPI (the licensing and marketing arm of the NFL Players Assn.), respectively, would enable them to develop games that "bring real NFL teams and athletes, including their names and likeness, to you our players."

Zynga said its first game, NFL Showdown, is in "geo-lock and is currently available in select markets."

According to Downie, "The game is a manager-style mobile-first simulation game that offers sports enthusiasts a unique social experience that delivers authenticity, accessibility and competition. The game puts you in the thick of the action, letting you engage with your favorite teams and players 365 days a year, taking on the roles of coach, general manager and owner as you manage your team to victory."

Like Woods, Zynga intends for its sports development to lead to a reversal of misfortunes.

“While our quarterly financial results were in line with our guidance range, we aspire to do better and improve execution across our business,” Mattrick said in a statement. “Inside Zynga, we recognize that our products have the potential to live for multiple years and with nurturing, refinement and investment, they can grow and scale. We are purposefully competing, and while we would like to be further along, we believe we are making the right decisions to grow our business and unlock long-term shareholder value.”

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