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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan302015

Tiger Woods Swings Into New Season With Healthy Outlook, Bevy Of Marketing Deals

By Barry Janoff

January 29, 2015: Although his roster of marketing partners and annual endorsement deals are not as formidable as they once were and he has been plagued by back issues that led to surgery, Tiger Woods has shown that he still can swing with some power when it comes to signing deals and attracting the attention of brands, fans and consumers.

Now playing in his first tournament of 2015, his first PGA Tour event since August and his first competitive event since the Hero World Challenge in early December, Woods has signed a multi-year deal with music lifestyle brand Sol Republic, whose products include wireless Tracks headphones and portable Punk speakers.

The Sol Republic deal comes a week after Woods signed a pact with sport and entertainment technology and training performance company Full Swing Golf and about a month after unveiling a multi-year deal with motorcycle-scooter manufacturer Hero MotorCorp.

Also this week, Nike Golf shared details of the TW '15 golf shoe (pictured below), which will be available next month.

Terms of the Sol Republic and Full Swing Golf alliances were not disclosed. The Hero MotorCorp. pact is a four-year deal put at $8 million a year by industry analysts.

"Music is a huge part of my life and my training; it inspires me to work harder, stay focused and get better every day," Woods said in sharing the deal from Arizona, where he is competing in the Waste Management Phoenix Open (Jan. 29-Feb. 1) at the TPC Scottsdale golf course, not far from the site of Super Bowl XLIX in Glendale. "It's exciting to find a brand that cares about music the way that I do, and I'm ready to work with Sol Republic on bringing that passion to life."

(Editor's Note: Woods failed to make the cut at the WM Phoenix Open, shooting a pro-career worst 82 on Friday following a 73 on Thursday.)

Woods, who at the height of his marketing powers in 2009 earned about $110 million, currently takes in about $60 million in annual endorsements, according to industry anlysts.

His marketing deals also include Kowa, MysclePharm, NetJets, Rolex and Upper Deck.

"Athletes of all levels use music as a motivator to get in their zone and achieve their best," said Kevin Lee, co-founder and CEO for Sol Republic at the media event sharing the alliance. "Tiger is a legendary athlete with a competitive drive that changed the sport of golf and truly shares our passion for music and its power to help propel people to reach their goals."

Sol Republic's roster of endorsers also include Michael Phelps, surfer Julian Wilson and renowned DJs Calvin Harris and Steve Aoki.

According to Ryan Dotters, CEO at Full Swing Golf, "We couldn't be more excited to work with such an icon of the sport, who is one of the most talked about athletes in all of sports. We're extremely proud to have guidance from one of the greatest athletes of all time on future product development and truly becoming the leader in sports technology."

"As for my 2015 golf season, I'm mostly excited about being healthy again," Woods wrote on his blog. "I've struggled for the past year-and-half with my back, and it showed in my results. Even though I won five times two years ago, it was hit or miss some weeks and got progressively worse. Now that it feels healthy, strong and stable, it's fun to be able to play with my kids again, to play soccer and run around with them, shoot hoops . . .  things that I used to do and took for granted. For anybody who has ever had a bad back with nerve damage, it's downright debilitating. To not feel that is finally just incredible relief."

“I believe Tiger becoming Hero's global public partner, he is going to add a huge amount of value to the brand Hero, which clearly is going global in its intent and with its product and the brand,” Hero CEO Pawan Munjal said during the media conference in Deember unveiling the alliance with Woods.

Tiger's Impact Has Its Pros, Cons

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