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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Oct252018

Tiger Woods-Phil Mickelson $9M The Match Drives Marketing Partners, PPV, Activation

By Barry Janoff

October 25, 2018: Turner Sports has unveiled details about the head-to-head $9 million golf match between Tiger Woods and Phil Mickelson, scheduled for Nov. 23, and golf fans may not be all that pleased.

Capital One’s The Match: Tiger vs. Phil will be shown on various PPV outlets, with a suggested retail price of $19.99, including Turner’s B/R Live, AT&T’s DirecTV and U-verse.

The match will take place on Shadow Creek Golf Course, Las Vegas, owned by MGM Resorts International.

Marketing partners include presenting sponsor Capital One, Audi, AT&T and MGM Resorts.

Woods' own roster of marketing partners includes Bridgestone Golf, Hero, Kowa, Monster Energy, Nike, TaylorMade and Upper Deck.

Mickelson’s sponsors include Amgen, Callaway, Grayhawk, Intrepid, KMPG, Mizzen + Main, Rolex and Workday.

If you are in or planning to go to Las Vegas, however, don’t expect to see the mega-event in person unless you already have connections.

"The Match" will not be open to the public, according to the Las Vegas Review-Journal, but will be open to sponsors and VIP guests.

Capital One is also the official bank and credit card. Activation includes on-course signage and on-air media buys.

As title sponsor, Capital One said it would “collaborate with Turner Sports and Turner Ignite Sports on a number of digital and broadcast integrations leading up to and during the live pay-per-view event."

AT&T is the official 4K sponsor and official wireless and data services partner, and will have media buys and on-course-signage.

AT&T will also present drone course coverage for the first time at Shadow Creek.

Associate sponsor Audi will serve as the official automotive partner.

Audi will have on-air and on-course signage, will host the Audi Driving Range and will have a variety of vehicles on display for attendees.

Turner Sports and its Turner Ignite Sports are also “working closely with additional marketing partners to elevate their brands within this once-in-a-lifetime opportunity.”

Excel and Lagardère Sports, who represent Woods and Mickelson, respectively, are also event organizers for "The Match."

PPV will also be distributed to other cable, satellite and telco operators, including Comcast, Charter, Cox, Verizon and Altice in the U.S.; and Rogers, Shaw and Bell in Canada.

Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.

Turner said the PPV Event “reflects new AT&T combined resources,”

According to David Levy, Turner president, “For the first time since AT&T’s acquisition of Time Warner (now WarnerMedia), Turner, DirecTV and HBO will present a multi-faceted presentation of the live event and accompanying content across a vast array of platforms.”

WarnerMedia’s Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with Excel Sports Management and Lagardère Sports.

This event would reach not just golf fans but fringe and even non-golf enthusiasts.

HBO Sports plans a 24/7 series leading up to the match.

Bleacher Report’s House of Highlights will offer comprehensive highlights and behind-the-scenes content.

Turner Sports and its Ignite Sports are “working closely with additional marketing partners to elevate their brands with this once-in-a-lifetime opportunity.”

In addition, Turner’s TNT will air programming with select content from the event in the weeks following the live competition.

While the winner of "The March" will get $9 million, during the live event competition, both Woods and Mickelson will selectively make side challenges against one another.

Both men said that a portion of the winnings as well as from media rights would go to charities of their choice.

According to Steve Loy, Mickelson’s manager, Mickelson plans to donate to The Phil & Amy Mickelson Foundation, the Children of the 58 fund and the Las Vegas Shriners.

Woods will donate to The Tiger Woods Foundation and other unspecified local charities, according to his manager.

Broadcast talent and other event specifics for Capital One’s The Match: Tiger vs. Phil will be announced in the coming weeks.

Tiger-Phil The Match Seeks Sports History

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