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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Oct252018

Tiger Woods-Phil Mickelson $9M The Match Drives Marketing Partners, PPV, Activation

By Barry Janoff

October 25, 2018: Turner Sports has unveiled details about the head-to-head $9 million golf match between Tiger Woods and Phil Mickelson, scheduled for Nov. 23, and golf fans may not be all that pleased.

Capital One’s The Match: Tiger vs. Phil will be shown on various PPV outlets, with a suggested retail price of $19.99, including Turner’s B/R Live, AT&T’s DirecTV and U-verse.

The match will take place on Shadow Creek Golf Course, Las Vegas, owned by MGM Resorts International.

Marketing partners include presenting sponsor Capital One, Audi, AT&T and MGM Resorts.

Woods' own roster of marketing partners includes Bridgestone Golf, Hero, Kowa, Monster Energy, Nike, TaylorMade and Upper Deck.

Mickelson’s sponsors include Amgen, Callaway, Grayhawk, Intrepid, KMPG, Mizzen + Main, Rolex and Workday.

If you are in or planning to go to Las Vegas, however, don’t expect to see the mega-event in person unless you already have connections.

"The Match" will not be open to the public, according to the Las Vegas Review-Journal, but will be open to sponsors and VIP guests.

Capital One is also the official bank and credit card. Activation includes on-course signage and on-air media buys.

As title sponsor, Capital One said it would “collaborate with Turner Sports and Turner Ignite Sports on a number of digital and broadcast integrations leading up to and during the live pay-per-view event."

AT&T is the official 4K sponsor and official wireless and data services partner, and will have media buys and on-course-signage.

AT&T will also present drone course coverage for the first time at Shadow Creek.

Associate sponsor Audi will serve as the official automotive partner.

Audi will have on-air and on-course signage, will host the Audi Driving Range and will have a variety of vehicles on display for attendees.

Turner Sports and its Turner Ignite Sports are also “working closely with additional marketing partners to elevate their brands within this once-in-a-lifetime opportunity.”

Excel and Lagardère Sports, who represent Woods and Mickelson, respectively, are also event organizers for "The Match."

PPV will also be distributed to other cable, satellite and telco operators, including Comcast, Charter, Cox, Verizon and Altice in the U.S.; and Rogers, Shaw and Bell in Canada.

Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.

Turner said the PPV Event “reflects new AT&T combined resources,”

According to David Levy, Turner president, “For the first time since AT&T’s acquisition of Time Warner (now WarnerMedia), Turner, DirecTV and HBO will present a multi-faceted presentation of the live event and accompanying content across a vast array of platforms.”

WarnerMedia’s Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with Excel Sports Management and Lagardère Sports.

This event would reach not just golf fans but fringe and even non-golf enthusiasts.

HBO Sports plans a 24/7 series leading up to the match.

Bleacher Report’s House of Highlights will offer comprehensive highlights and behind-the-scenes content.

Turner Sports and its Ignite Sports are “working closely with additional marketing partners to elevate their brands with this once-in-a-lifetime opportunity.”

In addition, Turner’s TNT will air programming with select content from the event in the weeks following the live competition.

While the winner of "The March" will get $9 million, during the live event competition, both Woods and Mickelson will selectively make side challenges against one another.

Both men said that a portion of the winnings as well as from media rights would go to charities of their choice.

According to Steve Loy, Mickelson’s manager, Mickelson plans to donate to The Phil & Amy Mickelson Foundation, the Children of the 58 fund and the Las Vegas Shriners.

Woods will donate to The Tiger Woods Foundation and other unspecified local charities, according to his manager.

Broadcast talent and other event specifics for Capital One’s The Match: Tiger vs. Phil will be announced in the coming weeks.

Tiger-Phil The Match Seeks Sports History

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