Tiger-Phil Match: More Tech, Live Drones, Hole-By-Hole Betting — Oh Yeah, Golf
Thursday, November 8, 2018 at 09:03PM
NYSportsJournalism.com in Golf, Phil Mickelson, The Match, Tiger WOods, Turner Sports, sports marketing

NYSJ Sports-Entertainment Business News Service

November 8, 2018: Turner Sports, which is overseeing The Match presented by Capital One between Tiger Woods and Phil Mickelson, has unveiled more details about the event and surrounding coverage, including the first use of predictive data for each hole, proprietary data stream provided by MGM Resorts Race & Sports Books, live drone coverage presented by AT&T and other concepts.

The $9 million match is scheduled for Nov. 23, (3 PM ET) on the MGM Resorts International-owned Shadow Creek Golf Course in Las Vegas.

Turner Sports also unveiled a spot to add to the marketing campaign churn, “Tiger-Phil: Destiny.”

The Match will be shown on a variety of PPV platforms, with a suggested retail price of $19.99.

According to Turner, the broadcast will include “real-time, hole-by-hole statistics that will be displayed on screen to forecast the probability of certain outcomes during the match.”

Turner said the data is based on a “model and algorithm that combines ShotLink Intelligence with characteristics of Shadow Creek to calculate the likelihood of various scenarios to occur.”

After a hole has concluded, the "broadcast will integrate a proprietary data stream provided by the MGM Resorts Race & Sports Books — in association with the MGM/GVC Interactive Gaming Joint Venture — to deliver odds, moneyline and other information associated with the golfers’ performance."

Woods and Mickelson, along with their caddies, will be mic’d throughout the entire event, to “capture the strategy and competitive banter that takes place during the winner-take-all $9 million match play competition”

A “Drone View by AT&T” will provide unique camera angles.

Data elements from Toptracer, presented by Capital One, that will display real-time trajectories and flight path for each shot.

Marketing partners include presenting sponsor Capital One, Audi, AT&T and MGM Resorts.

The “Destiny” spot features Woods and Mickelson at various stages of their lives, from youth to golf amateurs to pros, as they discuss their storied careers and on-course meetings over the past three decades through a series of highlights.

The media rights agreement with Turner was completed in partnership between CAA Sports, Excel Sports Management and Lagardère Sports.

Excel and Lagardère Sports, who represent Woods and Mickelson respectively, are also the event organizers for The Match.

PPV will also be distributed to other cable, satellite and telco operators, including Comcast, Charter, Cox, Verizon and Altice in the U.S.; and Rogers, Shaw and Bell in Canada.

The Match Drives Marketing, PPV, Activation

Tiger-Phil $9M Match Seeks Sports History

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