Top
NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Dec242010

Blade Runner: Gillette Ends Four-Year Marketing Alliance With Tiger Woods

Of this trio, Roger Federer (left) remains a Gillette spokesman, but Tiger Woods and Thierry Henry (right) are not.December 24, 2010: Tiger Woods has not been seen in Gillette marketing for about two years, a direct result of the golfer's 2008 Thanksgiving Day one-car accident, which began a chain of events in which sorted details of his private life went public. Now, the division of Procter & Gamble is officially ending its endorsement deal with Woods.

Gillette confirmed that is would be ceasing support of its Gillette Champions marketing campaign in the first quarter of 2011. As part of that strategy, the men's grooming brand said it would not renew its contract with Woods, which began in February 2007 and expires as of Dec. 31. Gillette also said it would not renew deals with other athletes, including international soccer stars Thierry Henry, Kaka, Rafa Marquez and Lionel Messi.

Gillette did not severe ties with Woods when reports of his beleaguered personal situation led him to take time off from the pro golf circuit in 2009, choosing instead to pull back marketing efforts while remaining supportive of such endeavors as the Tiger Woods Foundation. Accenture, AT&T and eventually Gatorade did, however, end their deals with him.

Concurrently, EA Sports and Nike have continued to feature marketing with Woods, whose current endorsement deals also currently include Upper Deck, Tag Heuer, NetJets, TLC Laser Eye Centers and Golf Digest.

EA Sports has continued to support Woods with new products and marketing.Gillette said that its domestic and global sports marketing efforts would enter a new phase in 2011, including the use of such athletes as  Derek Jeter of the New York Yankees, tennis star Roger Federer and recently signed Alexander Ovechkin of the NHL's Washington Captials, according to Gillette spokesman Michael Norton. Gillette also has an auto racing marketing program, Young Guns, that includes such drivers as Clint Bowyer, Kasey Kahne, Kyle Busch, Denny Hamlin  and Joey Logano.

Woods' agent, Mark Steinberg of IMG Worldwide, also in an e-mail to USA Today, "The contract between Tiger and Gillette expires at the end of this year. Gillette is ending their 'Champions' campaign. That is the reason for not continuing."

Woods at one point was earning about $110 million annually from endorsements, about $50 million more per year than fellow golfer Phil Mickelson, who ranked No. 2 in annual endorsements among all athletes. But that figure began to erode when General Motors ended its deal with him in 2008, a year short of their 10-year contract, vauled at about $10 million, due to the automaker's strained financial situation. Woods dropped about another $20 million in 2010 due lost endorsements. If his endorsement situation in 2011 remains as it currently stands, he still could earn in excess of $60 million, which still would leave him at or near the top of the list of endorsement income among athletes worldwide.

EA Sports has continued to work with Woods on such videogame releases as Tiger  Woods PGA Tour 10 and 11 and Tiger Woods PGA Tour Online. Nike has released TV commercials with Woods, although they offered more introspective comments from Woods as opposed to previous humorous efforts.

According to a recent report from Carnegie Mellon University on Nike's alliance with Woods, which began in 2000, "Although several major sponsors cut ties with Tiger Woods, Nike did not. So we examined the net effect on Nike's sales and market share," Timothy Derdenger, assistant professor of economics and strategy, who helped conduct the study, said in a statement. "What we found is that by maintaining their relationship with Tiger Woods, Nike's overall profit in golf ball sales was $1.6 million greater than it would have been without him." 

"Although we have found Woods' continued endorsement to be profitable for Nike, this may not translate into similar results with non-golf related consumer goods."

However, the report, Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls, also concluded, "Although we have found Woods' continued endorsement to be profitable for Nike, this may not translate into similar results with non-golf related consumer goods — where the celebrity is not inherently part of the enthusiasts community or where his financial success is not directly tied to  the use of the endorsed product." The study was completed in November 2010 and is awaiting publishing.

Back to Tiger Woods

Back to Home Page