Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

Topps is for the fifth year asking people to vote for the player who will get the prestigious card No. 1, this time  for the 2020 Topps Baseball Series 1, scheduled to hit retail in January. Topps is offering a choice of 19 players, or people can submit a write-in vote.

• ESPN and Facebook have entered into a new agreement that brings exclusive digital shows and content to Facebook Watch. At launch, this includes The People’s MMA Show, additional segments from Always Late with Katie Nolan and exclusive versions of Countdown to GameDay and Fantasy Focus Live.

“We are extending some of our most popular ESPN shows and creating new ones with content available only on Facebook and Facebook Watch,” Ryan Spoon, svp-digital and social content for ESPN, said via the network.

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Dec242010

Blade Runner: Gillette Ends Four-Year Marketing Alliance With Tiger Woods

Of this trio, Roger Federer (left) remains a Gillette spokesman, but Tiger Woods and Thierry Henry (right) are not.December 24, 2010: Tiger Woods has not been seen in Gillette marketing for about two years, a direct result of the golfer's 2008 Thanksgiving Day one-car accident, which began a chain of events in which sorted details of his private life went public. Now, the division of Procter & Gamble is officially ending its endorsement deal with Woods.

Gillette confirmed that is would be ceasing support of its Gillette Champions marketing campaign in the first quarter of 2011. As part of that strategy, the men's grooming brand said it would not renew its contract with Woods, which began in February 2007 and expires as of Dec. 31. Gillette also said it would not renew deals with other athletes, including international soccer stars Thierry Henry, Kaka, Rafa Marquez and Lionel Messi.

Gillette did not severe ties with Woods when reports of his beleaguered personal situation led him to take time off from the pro golf circuit in 2009, choosing instead to pull back marketing efforts while remaining supportive of such endeavors as the Tiger Woods Foundation. Accenture, AT&T and eventually Gatorade did, however, end their deals with him.

Concurrently, EA Sports and Nike have continued to feature marketing with Woods, whose current endorsement deals also currently include Upper Deck, Tag Heuer, NetJets, TLC Laser Eye Centers and Golf Digest.

EA Sports has continued to support Woods with new products and marketing.Gillette said that its domestic and global sports marketing efforts would enter a new phase in 2011, including the use of such athletes as  Derek Jeter of the New York Yankees, tennis star Roger Federer and recently signed Alexander Ovechkin of the NHL's Washington Captials, according to Gillette spokesman Michael Norton. Gillette also has an auto racing marketing program, Young Guns, that includes such drivers as Clint Bowyer, Kasey Kahne, Kyle Busch, Denny Hamlin  and Joey Logano.

Woods' agent, Mark Steinberg of IMG Worldwide, also in an e-mail to USA Today, "The contract between Tiger and Gillette expires at the end of this year. Gillette is ending their 'Champions' campaign. That is the reason for not continuing."

Woods at one point was earning about $110 million annually from endorsements, about $50 million more per year than fellow golfer Phil Mickelson, who ranked No. 2 in annual endorsements among all athletes. But that figure began to erode when General Motors ended its deal with him in 2008, a year short of their 10-year contract, vauled at about $10 million, due to the automaker's strained financial situation. Woods dropped about another $20 million in 2010 due lost endorsements. If his endorsement situation in 2011 remains as it currently stands, he still could earn in excess of $60 million, which still would leave him at or near the top of the list of endorsement income among athletes worldwide.

EA Sports has continued to work with Woods on such videogame releases as Tiger  Woods PGA Tour 10 and 11 and Tiger Woods PGA Tour Online. Nike has released TV commercials with Woods, although they offered more introspective comments from Woods as opposed to previous humorous efforts.

According to a recent report from Carnegie Mellon University on Nike's alliance with Woods, which began in 2000, "Although several major sponsors cut ties with Tiger Woods, Nike did not. So we examined the net effect on Nike's sales and market share," Timothy Derdenger, assistant professor of economics and strategy, who helped conduct the study, said in a statement. "What we found is that by maintaining their relationship with Tiger Woods, Nike's overall profit in golf ball sales was $1.6 million greater than it would have been without him." 

"Although we have found Woods' continued endorsement to be profitable for Nike, this may not translate into similar results with non-golf related consumer goods."

However, the report, Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls, also concluded, "Although we have found Woods' continued endorsement to be profitable for Nike, this may not translate into similar results with non-golf related consumer goods — where the celebrity is not inherently part of the enthusiasts community or where his financial success is not directly tied to  the use of the endorsed product." The study was completed in November 2010 and is awaiting publishing.

Back to Tiger Woods

Back to Home Page