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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Dec242010

Blade Runner: Gillette Ends Four-Year Marketing Alliance With Tiger Woods

Of this trio, Roger Federer (left) remains a Gillette spokesman, but Tiger Woods and Thierry Henry (right) are not.December 24, 2010: Tiger Woods has not been seen in Gillette marketing for about two years, a direct result of the golfer's 2008 Thanksgiving Day one-car accident, which began a chain of events in which sorted details of his private life went public. Now, the division of Procter & Gamble is officially ending its endorsement deal with Woods.

Gillette confirmed that is would be ceasing support of its Gillette Champions marketing campaign in the first quarter of 2011. As part of that strategy, the men's grooming brand said it would not renew its contract with Woods, which began in February 2007 and expires as of Dec. 31. Gillette also said it would not renew deals with other athletes, including international soccer stars Thierry Henry, Kaka, Rafa Marquez and Lionel Messi.

Gillette did not severe ties with Woods when reports of his beleaguered personal situation led him to take time off from the pro golf circuit in 2009, choosing instead to pull back marketing efforts while remaining supportive of such endeavors as the Tiger Woods Foundation. Accenture, AT&T and eventually Gatorade did, however, end their deals with him.

Concurrently, EA Sports and Nike have continued to feature marketing with Woods, whose current endorsement deals also currently include Upper Deck, Tag Heuer, NetJets, TLC Laser Eye Centers and Golf Digest.

EA Sports has continued to support Woods with new products and marketing.Gillette said that its domestic and global sports marketing efforts would enter a new phase in 2011, including the use of such athletes as  Derek Jeter of the New York Yankees, tennis star Roger Federer and recently signed Alexander Ovechkin of the NHL's Washington Captials, according to Gillette spokesman Michael Norton. Gillette also has an auto racing marketing program, Young Guns, that includes such drivers as Clint Bowyer, Kasey Kahne, Kyle Busch, Denny Hamlin  and Joey Logano.

Woods' agent, Mark Steinberg of IMG Worldwide, also in an e-mail to USA Today, "The contract between Tiger and Gillette expires at the end of this year. Gillette is ending their 'Champions' campaign. That is the reason for not continuing."

Woods at one point was earning about $110 million annually from endorsements, about $50 million more per year than fellow golfer Phil Mickelson, who ranked No. 2 in annual endorsements among all athletes. But that figure began to erode when General Motors ended its deal with him in 2008, a year short of their 10-year contract, vauled at about $10 million, due to the automaker's strained financial situation. Woods dropped about another $20 million in 2010 due lost endorsements. If his endorsement situation in 2011 remains as it currently stands, he still could earn in excess of $60 million, which still would leave him at or near the top of the list of endorsement income among athletes worldwide.

EA Sports has continued to work with Woods on such videogame releases as Tiger  Woods PGA Tour 10 and 11 and Tiger Woods PGA Tour Online. Nike has released TV commercials with Woods, although they offered more introspective comments from Woods as opposed to previous humorous efforts.

According to a recent report from Carnegie Mellon University on Nike's alliance with Woods, which began in 2000, "Although several major sponsors cut ties with Tiger Woods, Nike did not. So we examined the net effect on Nike's sales and market share," Timothy Derdenger, assistant professor of economics and strategy, who helped conduct the study, said in a statement. "What we found is that by maintaining their relationship with Tiger Woods, Nike's overall profit in golf ball sales was $1.6 million greater than it would have been without him." 

"Although we have found Woods' continued endorsement to be profitable for Nike, this may not translate into similar results with non-golf related consumer goods."

However, the report, Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls, also concluded, "Although we have found Woods' continued endorsement to be profitable for Nike, this may not translate into similar results with non-golf related consumer goods — where the celebrity is not inherently part of the enthusiasts community or where his financial success is not directly tied to  the use of the endorsed product." The study was completed in November 2010 and is awaiting publishing.

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