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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Wednesday
Feb172010

Tiger Woods Speaks, But Will His Voice Resonate With Marketers, Fans?

EA Sports released 'Tiger Woods PGA Tour Online' after Woods' troubles became public knowledge.By Barry Janoff
Executive Editor

February 17, 2010: Tiger Woods, the embattled pro golfer who has not been seen in public since his car accident on Thanksgiving Day opened a Pandora's box of infidelity and sexual liaisons, will speak to the media for the first time on Friday, Feb. 19 at an invitation-only event. The meeting — which Woods' representatives emphatically expressed would not be a press conference — will take place at the TPC Sawgrass clubhouse in Ponte Vedra Beach, Fla., which also is home to PGA Tour headquarters. PGATour.com will stream the statement live.

The event adds fuel to the fire that Woods' could return to active play a few weeks before The Masters April 8-12. The companies contacted by NYSportsJournalism with which Woods still has endorsement deals indicated they continue to support him; none indicated they would have representatives at the meeting. One company, requesting anonymity, said, "This is not about marketing. This is about Tiger getting his life in order. Marketing will come [later]." The event will take place while the World Golf Championships-Accenture Match Play Championship is being held this week in Arizona. Accenture and AT&T both severed ties with Woods when his indiscretions became public knowledge.

Woods in a Tag Heuer ad."Our position [regarding Tiger Woods] remains the same," Beth Gast, global public relations manager for Nike, wrote in an e-mail to NYSportsJournalism. "Nike fully supports Tiger and his family through this difficult time. We respect his privacy. We look forward to him returning to golf."

Woods' agent, Mark Steinberg of IMG, and Woods' spokesman, Glenn Greenspan, informed such media outlets as AP, Bloomberg, ESPN and Golf Channel of the press meeting before releasing an official statement that appeared at PGATour.com and on Woods' official Web site.

"Tiger Woods will be speaking to a small group of friends, colleagues and close associates at 11 a.m. (EST) Friday [when he] plans to discuss his past and his future and he intends to apologize for his behavior," Steinberg wrote in his statement. Steinberg stressed that Woods would not take any questions. "This is not a press conference. This will not be an open media event."

The small group of media invited include AP, Reuters and Bloomberg. The Golf Writers Assn. of America also will recommend a pool reporter. A network pool camera will provide coverage. A room is being made available at the nearby  Sawgrass Marriott conference center for credentialed reporters to watch his talk on the televised feed. PGA Tour commissioner Tim Finchem, who helped to set up the event, will also be in attendance.

Steinberg said in his statement that Woods' "plans to discuss his past and his future and he intends to apologize for his behavior.”

Gatorade's 'Tiger Foucs' line had already been pulled.Woods was earning about $90 million annually in endorsements before the accident and his fall from grace. Accenture and AT&T both said they would cut ties with him. Gatorade, which had already discontinued its Tiger Focus line, Tag Heuer and Gillette said they would remain marketing partners with Woods but would not plan any new activations. EA Sports was the only company among his marketing partners to move ahead with a new product, Tiger Woods PGA Tour Online. Other marketing partners include NetJets and TLC Vision.

Analysts don't expect him to sign new deals for some time after his return to the PGA Tour. At this point, with the damage to his career seemingly having plateaued, it is unlikely he would lose any more of his current partners.

"While Tiger feels that what happened is fundamentally a matter between he and his wife, he also recognizes that he has hurt and let down a lot of other people who were close to him," Steinberg said in his statement." He also let down his fans. He wants to begin the process of making amends and that's what he's going to discuss. This is all about the next step. He's looking forward to it."

Even With His Fall, Woods Still Tops The Power 100

Why Cutting Marketing Ties With Tiger Woods Is Bad Business

Woods Gets Tagged By Tag Heuer, But The 2010 Watch For His Return Is On

Tiger Woods' Numbers Still On Par With Marketing Partners

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