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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec042009

Tiger Woods' Numbers Still On Par With Marketing Partners

EA Sports is still swinging with Tiger Woods (in a scene from PGA Tour 10).December 4, 2009: One week after Tiger Woods pre-dawn accident outside his estate in Florida set off shock waves heard around the world, the bulk of his marketing partners have rallied to his defense and the analysts who keep track of such alliances say his status has take a slight, but only temporary hit.

Woods earns more than $90 million a year from endorsement deals, nearly twice that of fellow golfer Phil Mickelson, who is second behind Woods among all pro athletes at about $47 million. This week, the bulk of Woods' marketing partners came out in support of him, albeit with a bit of caution until many of the facts surrounding the crash were known, including Nike, Gatorade, EA Sports, Gillette, NetJets and TLC VIsion.  Although the situation regarding his infidelity is serious, Woods appears not to have been involved in far more dangerous situations such as domestic violence or DUI.

"The stories in particular that physical violence played any role in the car accident were utterly false and malicious," Woods wrote on his Web site. "[My wife] Elin has always done more to support our family and shown more grace than anyone could possibly expect."

According to the Davie Brown Index, Wood’s awareness increased slightly due to coverage of his crash. DBI, an independent index used by brands and their agencies to determine a celebrity’s ability to influence brand affinity and consumer purchase intent, said 99.61% of U.S. consumers now know of Tiger Woods, up from 99.15% of 60 days ago. "That’s to be expected with the intense media coverage he’s received over the last several days," said a representative of DBI, which is a division of Los Angeles entertainment marketing agency Davie Brown Entertainment.
 
In terms of influence, his score dipped, but not dramatically, from 76.29 to 74.58. Meanwhile, DBI said that Wood’s endorsement score fell about six points, from 77.67 to 71.70. These numbers still rank him among the most prolific and influential athletes in sports and entertainment marketing.

Woods likely will not sign any new deals until his current personal-gone-public situation cools down. His next public appearance, which may not be until late January, certainly will attract media attention. Until then, Woods is staying behind the gates of his estate, communicating with the public via his official Web site.

If there was any doubt that being associated with Woods still moves product for marketers, most major media outlets have had him on their covers this week, and a book found in his crashed 2009 Cadillac Escalade, Get a Grip on Physics by John Gribbin, jumped from 396,224 to 2,268 on Amazon.com's book sales list, according to the online retailer. Ironically, Woods and Cadillac GM sibling Buick parted as marketing partners at the end of 2008.

And as for the women who now are linked with Woods? "Their awareness by the public has shot through the roof!" said the DBI rep.

Marketers Rally Behind Tiger, But He Still Not Out Of The Woods

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