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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec042009

Tiger Woods' Numbers Still On Par With Marketing Partners

EA Sports is still swinging with Tiger Woods (in a scene from PGA Tour 10).December 4, 2009: One week after Tiger Woods pre-dawn accident outside his estate in Florida set off shock waves heard around the world, the bulk of his marketing partners have rallied to his defense and the analysts who keep track of such alliances say his status has take a slight, but only temporary hit.

Woods earns more than $90 million a year from endorsement deals, nearly twice that of fellow golfer Phil Mickelson, who is second behind Woods among all pro athletes at about $47 million. This week, the bulk of Woods' marketing partners came out in support of him, albeit with a bit of caution until many of the facts surrounding the crash were known, including Nike, Gatorade, EA Sports, Gillette, NetJets and TLC VIsion.  Although the situation regarding his infidelity is serious, Woods appears not to have been involved in far more dangerous situations such as domestic violence or DUI.

"The stories in particular that physical violence played any role in the car accident were utterly false and malicious," Woods wrote on his Web site. "[My wife] Elin has always done more to support our family and shown more grace than anyone could possibly expect."

According to the Davie Brown Index, Wood’s awareness increased slightly due to coverage of his crash. DBI, an independent index used by brands and their agencies to determine a celebrity’s ability to influence brand affinity and consumer purchase intent, said 99.61% of U.S. consumers now know of Tiger Woods, up from 99.15% of 60 days ago. "That’s to be expected with the intense media coverage he’s received over the last several days," said a representative of DBI, which is a division of Los Angeles entertainment marketing agency Davie Brown Entertainment.
 
In terms of influence, his score dipped, but not dramatically, from 76.29 to 74.58. Meanwhile, DBI said that Wood’s endorsement score fell about six points, from 77.67 to 71.70. These numbers still rank him among the most prolific and influential athletes in sports and entertainment marketing.

Woods likely will not sign any new deals until his current personal-gone-public situation cools down. His next public appearance, which may not be until late January, certainly will attract media attention. Until then, Woods is staying behind the gates of his estate, communicating with the public via his official Web site.

If there was any doubt that being associated with Woods still moves product for marketers, most major media outlets have had him on their covers this week, and a book found in his crashed 2009 Cadillac Escalade, Get a Grip on Physics by John Gribbin, jumped from 396,224 to 2,268 on Amazon.com's book sales list, according to the online retailer. Ironically, Woods and Cadillac GM sibling Buick parted as marketing partners at the end of 2008.

And as for the women who now are linked with Woods? "Their awareness by the public has shot through the roof!" said the DBI rep.

Marketers Rally Behind Tiger, But He Still Not Out Of The Woods

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