By Barry Janoff
November 25, 2014: The game of musical chairs continued in college football today (Nov. 25) with word that TicketCity had signed a deal to become title sponsor for the Cactus Bowl, which is played in Sun Devil Stadium in Tempe, Az.
The post-season game had been known as the Buffalo Wild Wings Bowl (2012-13) before Buffalo Wild Wings left and in October became title sponsor of the Citrus Bowl, which previously had been the Capital One Bowl. (Capital One this season replaced Discover as title sponsor for the Orange Bowl.)
This marks TicketCity's second foray into college football Bowl naming rights, having been title sponsor in 2011-12 for what is now known as the Zaxby's Heart of Dallas Bowl in the Cotton Bowl.
Financial terms of the deal were not disclosed.
TicketCity will support with multi-media efforts including print, in-stadium signage, Internet and social media, as well as activations during fan-fest and other events leading up to the game.
“We are pleased to partner with TicketCity to present the TicketCity Cactus Bowl,” Mike Nealy, executive director for the Fiesta Bowl committee, which oversees both the Cactus and Fiesta Bowl games, said in a statement. “They are such a natural partner for a college football bowl game and will only help us to enhance the game day experience.”
The Fiesta Bowl earlier this season also saw a change in title sponsors when Vizio signed a deal to put its name on the game played in the University of Phoenix Stadium that previously had been known as the Tostitos Bowl (1997-2014).
"TicketCity has a long tradition of creating memorable experiences and we are excited to continue that with the new TicketCity Cactus Bowl."
The TicketCity Cactus Bowl, which dates back to 1989, has also been known as the Copper Bowl (1989, 1996), Domino's Pizza Bowl (1992-95), Insight.com Bowl (1997-2001) and the Insight Bowl (2002-2011).
The TicketCity Cactus Bowl will feature teams from the Pac-12 and Big-10 and is scheduled for Jan. 2, 2015 (ESPN).
According to Randy Cohen, founder and CEO for Austin, Texas-based TicketCity, “We are thrilled to be sponsoring such a premier event. TicketCity has a long tradition of creating memorable experiences and we are excited to continue that with the new TicketCity Cactus Bowl. Our relationships with the Pac-12 and over a dozen NCAA teams make this event the perfect partnership for us.”
(See the full list of 2014-15 Bowl Games here.)