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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct262015

Like A Rock: 'Bad Ass' Dwayne 'The Rock' Johnson Now Stars For Under Armour

By Barry Janoff

October 26, 2015: Under Armour, which already boasts an endorsement roster that includes Stephen Curry, Rory McIlroy, Jordan Spieth, Tom Brady and Misty Copeland, has added a rock to its lineup.

Calling it "years in the making," the sports apparel and footwear company said that Dwayne Johnson — aka The Rock — has signed a deal to represent the company.

The deal with Johnson, a WWE superstar who has become a fixture in action-adventure Hollywood films, was unveiled via social media, including Twitter, Facebook and Instagram.

Financial details were not shared.

“It's official," Johnson and Under Armour said in a joint statement. "The Rock/Under Armour partnership has been years in the making and we're proud and pumped to have it come to fruition."

According to Under Armour, "The goal is to bring you innovative and bad-ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room.”

Details of marketing with The Rock were not shared but is expected to include a multi-platform push that takes advantage of his WWE alliance as well as starring in such efforts as Fast & Furious, Journey to the Center of the Earth and HBO's Ballers.

The alliance with Johnson came as Under Armour reported the first $1 billion quarter sales in company history.

"Our scoreboard in the third quarter not only marked our 22nd straight quarter of at least 20% net revenue growth, but also our first $1 billion quarter," Kevin Plank, chairman and CEO for Under Armour, told financial analysts and media during a conference call late last week. "Our ongoing success in 2015 has been driven by innovative, head-to-toe product, combined with game-changing performances by our athletes. (We plan on) leveraging these great successes throughout 2015."

Under Armour this month released the second series of its Stephen Curry signature line as part of its strategy to work with the NBA to build its brand worldwide.

In August, the brand signed a ten-year pact with the NBA, designating Under Armour as the title partner of NBA Draft Combine, presenting partner of the Jr. NBA program in the U.S. and partner of the NBA Fit App.

The partnership also extends marketing rights to Asia, allowing Under Armour to promote Curry and other athletes on its NBA roster in greater China using NBA uniforms and league marks.

Under Armour's roster of pro athletes also includes MLB players Bryce Harper, Buster Posey, Zack Greinke, Joc Pederson, Lorenzo Cain and Todd Frazier; NFL players Tom Brady, Brandon Marshall, Eddie Lac, Julio Jones and Patrick Peterson; world-class runner Frezer Legesse Miller; and MMA fighter Elias Silverio.

Under its "I Will What I Want" banner, Under Armour earlier this year released a multi-media campaign for its burgeoning women's division featuring "Women of Will": Copeland, Gisele Bündchen, Lindsey Vonn, pro surfer Brianna Cope and Kelley O'Hara of the World Cup champion U.S. Women's National Soccer Team.

Also helping to drive sales: Under Armour's "Connected Fitness," a tech-driven platform (including such interactive and wearable apps as MapMyFitness, Record, Endomonto and MyFitnessPal) which the company said "provides the technology needed to help (people) train, perform and improve."

Connected Fitness includes more than 140 million unique registered users and is adding "on average more than 100,000 new athletes each day," per Under Armour.

Under Armour's current "Rule Yourself" global marketing campaign, which includes Curry, Spieth, Brtady and Copeland, "highlights the training and dedication that drives our athletes to be their best on the biggest stages," according to the Baltimore-based company.

"We are experiencing powerful brand momentum in 2015 and we continue to invest to capitalize on our success in the near-term while establishing the foundation for sustainable growth in the future," Plank said during the financial call. "We are confident that the building blocks to reach our Investor Day target of $7.5 billion in net revenues by 2018 are firmly in place.

"As we think bigger about the opportunity of our brand, an ongoing focus on investing in key areas like footwear, international, Connected Fitness and manufacturing capability will position us for the long runway of growth beyond just the next three years. Still, with all the success we have seen to date, we firmly believe that we are just getting started," said Plank

Curry, Spieth, Copeland Key Players In Driving Under Armour Sales

Curry Continues MVP Role As Big Man On Under Armour Campus

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