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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun032014

Tennis Channel Nets Bevy Of French Open Partners, 250 Hours Of Coverage

Special to NYSportsJournalism.com

June 3, 2014: As the tennis Grand Slam in Roland Garros races into its championship weekend, Tennis Channel unveiled a series of alliances "that [kept] viewers informed and entertained during the network’s French Open coverage."

The 24/7 Tennis Channel said it has worked with AccuWeather, ClearVision Airport Network and Le Pain Quotidien to keep viewers on top of the action through the Women's Final on June 7 and the Men's Final on June 8.
 
“As an independent network, we always need cross-promotion partners who reach similar audiences to ours, enabling all parties to pool our resources,” Robyn Miller, svp-marketing for Tennis Channel, said in a statement. “AccuWeather, ClearVision Airport Network and Le Pain Quotidien exemplify this perfectly.”
 
AccuWeather, Inc. a leading global digital media company, has been providing up-to-the-minute weather reports and forecasts with "Superior Accuracy," offering Tennis Channel viewers a preview on what conditions the players would deal with during one of the most prestigious events of the year.

AccuWeather.com features "videos with corresponding graphics and articles that provide insider analysis from the experts at AccuWeather and Tennis Channel into the tournament’s weather conditions and how they might affect match play. The videos and articles are accessible across smartphones, tablets and computers."

“As an independent network, we always need cross-promotion partners who reach similar audiences to ours, enabling all parties to pool our resources."
 
ClearVision Airport Network provides \French Open fans the chance to catch up on the day’s highlights while waiting in an airport terminal. "Customized Court Reports" airs daily and recaps the day’s matches and preview the next day’s play. Airports include Louis Armstrong New Orleans International Airport, Cleveland Hopkins International Airport, Raleigh–Durham International Airport and Dallas Love Field Airport.
 
Tennis Channel and Le Pain Quotidien partnered to develop co-branded recipe cards for Le Pain Quotidien customers, available in more than 70 Le Pain Quotidien restaurants during the French Open.
 
Overall, Tennis Channel is bringing tennis fans more than 250 hours of coverage, including nearly 70 live match hours, some 60 hours of encore replays and 120 hours of French Open Tonight.

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