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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun282013

Report: Business Of Tennis Set To Top $5.5B Thanks To Boost From Olympics

By Barry Janoff

June 27, 2013: Maria Sharapova, Roger Federer and Rafael Nadal may not be happy with their early round departures in the Wimbledon Grand Slam tennis tournament, but the groups that oversee the sport are certainly pleased with the way tennis is growing.

Tennis is a $5.57 billion business, which represents a 3% increase over this time last year, according to new figures from the Tennis Industry Assn., a not-for-profit trade association that promotes the growth of tennis and the economic vitality of the industry.

This follows on the heels of a report from sponsorship, marketing and research firm IEG, Chicago, that marketing, sponsorship and media spend at the professional and amateur level this year is predicted to top $700 million for the first time. The projected $708 million spend is up more than $40 million from last year and up more than $125 million from 2009, according to IEG.

"The tennis industry moved in a positive direction in 2012," TIA President Greg Mason said in a statement. "Like many other industries, we still have challenges, but the TIA, together with our industry partners and the U.S. Tennis Association, is focused on strengthening this industry and tennis overall.”

According to the TIA's 2013 “State of the Industry” report on tennis, which covers all segments of the sport (including instruction, court usage, equipment sales and the pro game), there was a 10% growth in the number of "frequent" tennis players, defined as those who play at least 21 times a year, to 5.31 million. Frequent players account for more than 70% of all expenditures in tennis, such as buying equipment, paying for lessons and court time, playing league tennis and more.

There also was a 4% increase in overall tennis participation, to 28 million players, the highest participation level since 2009.

Among other key growth factors, there was a 13% increase in total hours of tennis TV coverage and a 14% growth in unique TV viewers of tennis in 2012, driven by viewership of the 2012 London Olympics.

According to IEG, companies that put the most into tennis deals are led by Corona Extra, which has a role in 29% of all tennis properties; Emirates Air (21%), including the six-week Emirates Air Tennis Series that leads into the U.S. Tennis Grand Slam; Rolex (21%), Wilson (18%), FedEx (17%), Evian (16%), Ricoh (16%), Sony Xperiea (15%), Coke and PepsiCo's Gatorade (13% each), BNP Paribas (12%) and Mercedes-Benz (12%).

Six pro tennis players made the 2013 Forbe’s 100 list of highest paid athletes in the world. Federer led all tennis players (and was No. 2 overall behind Tiger Woods), earning $71.5 million in 2012, including $65 million off the court in endorsements and exhibitions. Woods totaled $78.1 million.

The top woman on the list — and also the top female tennis player — is Maria Sharapova, at No. 22, who earned $29 million ($23 million in endorsements). Other tennis players making the Forbe’s 100 are: No. 28 Novak Djokovic ($26.9 million total, with $14 million in endorsements); No. 30 Rafael Nadal ($26.4 million with $21 million in endorsements); No 68 Serena Williams ($20.5 million; $12 million in endorsements) and No. 85 Li Na ($18.2 million total, $15 million in endorsements).

Pro tennis is currently in one of its busiest times of the year. Wimbledon is in progress, the Emirates U.S. Open Series begins in July and the U.S. Open starts in late August.

The WTA this month unveiled a year-long campaign, 40 Love, which celebrates four decades of growth and achievement. The campaign is anchored by two TV spots "Give" and "Time Flies."

On June 30, there will be a gathering of 20 women who have held the distinction of being ranked No.1 since computer rankings were introduced in 1975. Among those scheduled to attend at the All-England Club in London, site of Wimbledon, are WTA founder Billie Jean King, Margaret Court, Martina Navratilova, Chris Evert, Evonne Goolagong-Cawley, Martina Hingis, Monica Seles, Justine Henin, Maria Sharapova, Victoria Azarenka, Caroline Wozniacki, Venus Williams and Serena Williams.

Tennis Sponsorship, Marketing, Media To Top $700M In 2013

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