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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec192013

En Route To Winter Olympics, Kellogg's Team USA Turned Into Box Office Stars

By Barry Janoff

December 19, 2013: With less than 50 days until the Opening Ceremonies for the 2014 Winter Olympics, marketers and athletes are solidifying their activation leading up to and during and post-Games.

Kellogg's, an official partner of the U.S. Olympic Committee, plans to turn its roster of Olympic and Paralympic athletes, hopefuls and legends into box office stars.

Team Kellogg's, with about a dozen current and former athletes, will appear on cereal boxes such as Frosted Flakes, Corn Flakes, Froot Loops, Crispix, Apple Jacks and Raisin Bran; and on packaging for Kellogg's brands including Pop-Tarts and Eggo.

The limited-edition products will hit retail later this month.

Among the athletes, Gretchen Bleiler (snowboarding) will appear on packages of Nutri-Grain and Corn Pops; Torin Yater-Wallace (freeskiing) will be on packages of Pop-Tarts, Apple Jacks and Krave; Jim Craig (goalie for the gold-medal winning 1980 "Miracle on ice" hockey team) will be featured on packages of Corn Flakes and Raisin Bran; and the image of figure skating icon Kristi Yamaguchi will be on Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus and Eggo.

Amy Purdy (Paralympic snowboarding) will get a wide array of exposure on Crunchy Nut, Frosted Mini-Wheats, Smacks and Smart Start packaging.

The activation is part of the company's umbrella "From Great Things Come Great Starts" multi-media campaign, which includes TV, print, Internet and social media.

A "Give A Great Start" initiative features Team Kellogg's athletes will "[showing] their support by tweeting out with #greatstarts and encouraging consumers to do the same." For each tweet with that hash tag, Kellogg's will help provide breakfast for a child in need.

"We're thrilled to feature all of the Team Kellogg's athletes on packaging, as a majority of them compete for Team USA to make it to the Sochi Games," Noel Geoffroy, svp-marketing and innovation for Kellogg's U.S. Morning Foods, said in a statement. "Our athletes truly believe that from great starts come great things, and we're proud to showcase them as the face of our products."

In addition to the front-of-pack images, all of the Team Kellogg's athletes will also be featured on the back of specially-themed packages for a wide variety of Kellogg's brands.

The Winter Olympics will be held Feb. 7-23, 2014.

Kellogg's Box Office Stars:

Gretchen Bleiler (snowboarding): Nutri-Grain, Corn Pops
Heath Calhoun (Paralympic Alpine skiing): Corn Flakes
Jim Craig (hockey legend): Corn Flakes, Raisin Bran
Meryl Davis and Charlie White (ice dancing): Crispix
Sarah Hendrickson (ski jumping): Frosted Flakes and Froot Loops
Ted Ligety (Alpine skiing): Corn Flakes, Frosted Mini-Wheats
Noelle Pikus-Pace (skeleton): Rice Krispies, Cocoa Krispies
Amy Purdy (Paralympic snowboarding): Crunchy Nut, Frosted Mini-Wheats, Smacks, Smart Start
• Kristi Yamaguchi (figure skating legend): Crispix, Frosted Mini-Wheats, Kellogg's Fiber Plus, Eggo
Torin Yater-Wallace (freeskiing): Pop-Tarts, Apple Jacks and Krave

(Editor's note: Yater-Wallace's role in Sochi is still being determined after he fell earlier this month during a practice run at a Dew Tour event and suffered a collapsed lung and broken ribs.)

Q&A: Kellogg's A Sochi Cereal Thriller

Back to Sochi 2014

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