Main
Monday
Jul122010

TBS' Turner Sports Adds Sports Illustrated Online To Its Web Of Digital Operations

July 12, 2010: Turner Broadcasting System said it has signed a deal under which Turner Sports would handle the business, technical and marketing aspects of Sports Illustrated's Web site and also that of Golf.com, both of which are owned by Time, Inc., which also is the parent company of TBS.

The pact adds SI.com and Golf.com to a roster of almost 20 digital properties being handled by Turner Sports, including the NBA's entire digital portfolio, Nascar.com, PGAtour.com, PGA.com and the TBS Hot Corner on MLB.com. Financial terms of the alliance were not disclosed.

Under the union, Turner Sports would be responsible for business and technical operations, ad sales, product management and marketing for SI.com and Golf.com. The two organizations will collaborate on multiplatform sales across their collective properties and will also collaborate on the production of new mobile products and applications. Sports Illustrated will create all editorial content across each of its platforms: the flagship magazine, its Web sites, mobile and the recently launched tablet version of the magazine.

In addition to its digital portfolio Turner Sports broadcasts a number of events on TBS, TNT and truTV, including the NBA, MLB, Nascar, the PGA Championships and, beginning in 2011, the NCAA Division I Men’s Basketball championship.

“The deal . . .  provides greater opportunity for advertisers to expand their reach and activate innovative marketing opportunities to access more potential consumers across multiple platforms," David Levy, president of sales, distribution and sports for TBS, said in a statement. "By leveraging Turner’s vast digital sports and entertainment portfolio, we expect to provide additional display, sponsorship and video advertising opportunities for SI.com and Golf.com.”

According to Terry McDonell, editor of The Sports Illustrated Group, “SI’s journalism already powers extremely successful digital platforms that lead in every category from breaking news to community, creative design, info graphics and photograph. That makes this partnership the next step in an evolution for both SI digital and Turner that will make both stronger.”

NCAA Nets Deal With CBS, Turner Broadcasting System

Back to Media

Back to Home Page

Reader Comments (4)

Your product to see pictures, replica hermes handbags|we would like to hear the quality,the chance I will go to buy a try!

October 8, 2010 | Unregistered Commenterreplica watches

The audemars piguet watches
are the best substitutes that provide men and women the chance to feel the style wrist watches. you can also see our information, I hope it can give you You some convenient.replica chopard

July 8, 2011 | Unregistered Commenterlisayun

Remember Swiss Replica Watches
what should be remembered, and forget what should be forgotten.Alter what is changeable, and accept what is mutable。 Replica Rolex Watches

October 17, 2011 | Unregistered Commenterreplica iwc watches

There are many web sites out there claiming to sell authentic designer Burberry Bags.
Unfortunately, many of these web sites, although claiming to sell authenticCoach Bags,
are in reality selling fakes. Here are some simple tips that can help you figure out whether a web site is selling authentic goods.4
1. Guarantee: A web site selling authentic hand Louis Vuitton Bags
will always have a guarantee: Authentic or LV Bagsback.
If this policy is not listed on theCoach Outlet Onlinesite,
contact the web site operators to find out if they offer Louis Vuitton Outleta guarantee.
If they don't it indicates that they are not so very much Louis Vuitton Handbags that the goods
they are selling are Coach Outlet Storeauthentic. If the web site claims that the products
being sold are of the best quality, or something along these lines, something isLouis Vuitton Outlet.
If they are selling authentic goods, then the quality is Burberry Outlet
and is equal to the quality offered by Authentic Louis Vuittoncompetitor.
If they talk about offering good quality, they are really
saying that they have good quality fakes.Chanel Bagsconnections:
Companies based in China are almost always selling fakes. To find out where a company is Louis Vuitton Purses,
go to http://whois.sc and enter the Burberry Outletname.
You will Cheap Louis Vuittonsee who registered this domain.
If this is an address in China, Coach Factory Outlet Onlineaway. The domain information will also include the IP address.
Click on this IP address and see it's Coach Outlet.
You will, amongst other things, get a location. If theCoach Factory Outlet Online is in China, stay away.
Louis Vuitton: If a web site is selling Louis Coach Factory Outlet Onlinegoods,
this is usually a very bad sign. The only web sites that sell authentic Louis Vuitton goods are Coach Factory Online.
com and vuitton.com. Other web sites may have a Louis Vuitton choice available in limited qualities,
but even that is exceptional. Some people do sell authentic Louis Vuitton on Chanel Bags.
These sellers will usually be aCoach Factoryof MyPoupette.
Look for the MyPoupette logo before buying Louis Vuitton from Louis Vuitton Bags.
A trust worthy web site will list a street Louis Vuitton Sunglasses
.

November 1, 2011 | Unregistered CommenterCoach Factory Outlet

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>