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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan182013

Taco Bell Takes Senior Citizen Joy Riding For Super Bowl 'Live Mas' Campaign

By Barry Janoff

January 18, 2013: Taco Bell said it plans to use its time in the Super Bowl spotlight to introduce America and the world to "Bernie Goldblatt," a spry 87-year-old who, among other things, enjoys joy-riding on a souped-up, high-speed mobility scooter.

The Mexican food fast feeder said that Goldblatt would be the main character in new activation under its Live Mas umbrella campaign, including a 30-second spot, "Viva Young," which will air during the third quarter of Super Bowl XLVII on CBS.

Taco Bell has already jumped the gun by launching a 60-second teaser spot with Goldblatt, "Grandpa Goes Wild," on its Web site and on YouTube.

The strategy, according to Taco Bell, is to show "that anyone at any age can Live Mas."

“Our hope is that our consumers will see themselves in this ad," Brian Niccol, chief marketing & innovation officer for Taco Bell Corp., said in a statement. "They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends."

In "Grandpa Goes Wild," Goldblatt sneaks into a football stadium (which appears to be the University of Washington Huskies' venue) after dark for an adventure.

Aboard his high-speed mobility scooter, he knocks over a barrel of Gatorade, falls over while trying to run down a tackle dummy, falls over again while trying to do a wheelie, trashes yard markers, makes "donuts" on the field and ultimately gets chased by a security guard.

The teaser spot closes with Goldblatt triumphantly raising his arms over his head before the closing shot offers, "Buckle Up. 2.2.13." Taco Bell said that the octogenarian would return for other high-jinx with his friends and that "he's got something even wilder up his old-man sleeve for game day." (See the full spot here.)

The Super Bowl commercial will be played out to the music of Fun's “We Are Young,” and will be sung in Spanish. ("Tonight/We are young/So let’s set the world on fire/We can burn brighter than the sun.")

Taco Bell will support with Internet and social media, including Facebook, Twitter and YouTube.

The Super Bowl XLVII and teaser spots are from Deutsch LA, which recently joined Taco Bell's roster along with lead agency Draftfcb.

Regarding Goldblatt and the "Viva Young" spot, Niccol said, “We believe that advertising on the world's biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to Live Mas.”

Super Bowl XLVII 30-second spots averaged $3.8 million, but some have sold for upward of $4 million, per CBS.

Taco Bell has not been on this stage since Super Bowl XLIV (2010) when it ran an ad that supported the brand’s $5 Big Box.

Back to Super Bowl XLVII

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