Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Draft: Fox, NFL Net See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan182013

Taco Bell Takes Senior Citizen Joy Riding For Super Bowl 'Live Mas' Campaign

By Barry Janoff

January 18, 2013: Taco Bell said it plans to use its time in the Super Bowl spotlight to introduce America and the world to "Bernie Goldblatt," a spry 87-year-old who, among other things, enjoys joy-riding on a souped-up, high-speed mobility scooter.

The Mexican food fast feeder said that Goldblatt would be the main character in new activation under its Live Mas umbrella campaign, including a 30-second spot, "Viva Young," which will air during the third quarter of Super Bowl XLVII on CBS.

Taco Bell has already jumped the gun by launching a 60-second teaser spot with Goldblatt, "Grandpa Goes Wild," on its Web site and on YouTube.

The strategy, according to Taco Bell, is to show "that anyone at any age can Live Mas."

“Our hope is that our consumers will see themselves in this ad," Brian Niccol, chief marketing & innovation officer for Taco Bell Corp., said in a statement. "They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends."

In "Grandpa Goes Wild," Goldblatt sneaks into a football stadium (which appears to be the University of Washington Huskies' venue) after dark for an adventure.

Aboard his high-speed mobility scooter, he knocks over a barrel of Gatorade, falls over while trying to run down a tackle dummy, falls over again while trying to do a wheelie, trashes yard markers, makes "donuts" on the field and ultimately gets chased by a security guard.

The teaser spot closes with Goldblatt triumphantly raising his arms over his head before the closing shot offers, "Buckle Up. 2.2.13." Taco Bell said that the octogenarian would return for other high-jinx with his friends and that "he's got something even wilder up his old-man sleeve for game day." (See the full spot here.)

The Super Bowl commercial will be played out to the music of Fun's “We Are Young,” and will be sung in Spanish. ("Tonight/We are young/So let’s set the world on fire/We can burn brighter than the sun.")

Taco Bell will support with Internet and social media, including Facebook, Twitter and YouTube.

The Super Bowl XLVII and teaser spots are from Deutsch LA, which recently joined Taco Bell's roster along with lead agency Draftfcb.

Regarding Goldblatt and the "Viva Young" spot, Niccol said, “We believe that advertising on the world's biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to Live Mas.”

Super Bowl XLVII 30-second spots averaged $3.8 million, but some have sold for upward of $4 million, per CBS.

Taco Bell has not been on this stage since Super Bowl XLIV (2010) when it ran an ad that supported the brand’s $5 Big Box.

Back to Super Bowl XLVII

Back to Home Page