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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan182013

Taco Bell Takes Senior Citizen Joy Riding For Super Bowl 'Live Mas' Campaign

By Barry Janoff

January 18, 2013: Taco Bell said it plans to use its time in the Super Bowl spotlight to introduce America and the world to "Bernie Goldblatt," a spry 87-year-old who, among other things, enjoys joy-riding on a souped-up, high-speed mobility scooter.

The Mexican food fast feeder said that Goldblatt would be the main character in new activation under its Live Mas umbrella campaign, including a 30-second spot, "Viva Young," which will air during the third quarter of Super Bowl XLVII on CBS.

Taco Bell has already jumped the gun by launching a 60-second teaser spot with Goldblatt, "Grandpa Goes Wild," on its Web site and on YouTube.

The strategy, according to Taco Bell, is to show "that anyone at any age can Live Mas."

“Our hope is that our consumers will see themselves in this ad," Brian Niccol, chief marketing & innovation officer for Taco Bell Corp., said in a statement. "They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends."

In "Grandpa Goes Wild," Goldblatt sneaks into a football stadium (which appears to be the University of Washington Huskies' venue) after dark for an adventure.

Aboard his high-speed mobility scooter, he knocks over a barrel of Gatorade, falls over while trying to run down a tackle dummy, falls over again while trying to do a wheelie, trashes yard markers, makes "donuts" on the field and ultimately gets chased by a security guard.

The teaser spot closes with Goldblatt triumphantly raising his arms over his head before the closing shot offers, "Buckle Up. 2.2.13." Taco Bell said that the octogenarian would return for other high-jinx with his friends and that "he's got something even wilder up his old-man sleeve for game day." (See the full spot here.)

The Super Bowl commercial will be played out to the music of Fun's “We Are Young,” and will be sung in Spanish. ("Tonight/We are young/So let’s set the world on fire/We can burn brighter than the sun.")

Taco Bell will support with Internet and social media, including Facebook, Twitter and YouTube.

The Super Bowl XLVII and teaser spots are from Deutsch LA, which recently joined Taco Bell's roster along with lead agency Draftfcb.

Regarding Goldblatt and the "Viva Young" spot, Niccol said, “We believe that advertising on the world's biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to Live Mas.”

Super Bowl XLVII 30-second spots averaged $3.8 million, but some have sold for upward of $4 million, per CBS.

Taco Bell has not been on this stage since Super Bowl XLIV (2010) when it ran an ad that supported the brand’s $5 Big Box.

Back to Super Bowl XLVII

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