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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan292013

Perky Senior Citizens Go Wild In Taco Bell's 'Viva Young' Super Bowl Campaign

By Barry Janoff

January 29, 2013: The 1985 movie, Cocoon, about a group of senior citizens who get re-energized with youthful vigor thanks to alien intervention, may have been the inspiration for Taco Bell's new Super Bowl spot, "Viva Young," in  which a group of senior citizens go clubbing, get tattoos and set off fireworks in the middle of the night.

The commercial features 87-year-old "Bernie Goldblatt," who was introduced to the public by Taco Bell earlier this month in a teaser spot, "Grandpa Goes Wild," in which he rode a souped-up mobile scooter mobile on a football field, knocking over yard markers and tackling dummies along the way..

Taco Bell said the "Viva Young" spot would run "toward the end of the second quarter" during Super Bowl XLVII on Sunday. It is part of the fast-feeder's "Live Mas" umbrella campaign, which during the broadcast Feb. 3 on CBS would also include a new spot 30-second spot supporting the launch of Cantina Bell Steak Burrito, "Grand Papi."

In that commercial, a young father leaves home with his infant child in a baby carrier, headed to Taco Bell to purchase the Cantina Bell Steak Burrito, "getting favorable looks and smiles from female passersby."

The Super Bowl campaign also includes an offer on Facebook for a free churro with any purchase on Feb. 4, aka "Live Mas Monday." (Full details here.)

This is Taco Bell's first Super Bowl media buy since 2010. Lead agency for the campaign is Deutsch LA.

In "Viva Young," Bernie is in bed at a senior citizen's home, but lights out means it's time to get out for Goldblatt and his elderly comrades. They trespass and go swimming (a scene taken from the aforementioned Cocoon), hit a club where they dance, mingle and make-out (!) with kids the age of their grandchildren, get tattoos and, before the sun comes up, head to Taco Bell for a celebratory meal.

The action is played out to Fun's “We Are Young,” which here is sung in Spanish. (See the full spot here.)

"There's a common misconception that to appeal to Millennials you have to show Millennials," Mike Sheldon, CEO for Deutsch LA, said in a statement. "The reality is to appeal to them you simply need to entertain and engage them. And that's what this entire integrated effort does. We've all had an epic night out on the town followed by a trip to Taco Bell. ‘Viva Young' is a surprising and fresh way to remind people of that."

Taco Bell said that it weighed breaking the spot early versus holding it until Super Bowl Sunday.

"There's a common misconception that to appeal to Millennials you have to show Millennials. The reality is you simply need to entertain and engage them."

“By releasing “Viva Young” online before the Super Bowl, we’re rewarding our biggest fans and bringing them inside the brand,” Brian Niccol, chief marketing and innovation officer for Taco Bell, said in a statement. “We want to share the spot with our Team Members, franchisees and online fans first so they’re in the know before Super Bowl Sunday, so we can engage with them in social and digital spaces.”

According to Niccol, “We are always looking for ways to encourage our community to Live Mas and thank our consumers for being so loyal, and we thought giving something back to them was a great way to do just that. For those who are already craving the start of the next football season, why not reward yourself with a free churro from Taco Bell?”

Taco Bell's Old Super Bowl Tale

Back To Super Bowl XLVII

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