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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in MLB (1)

Monday
Oct152018

Taco Bell Beefs Up 'Steal A Base, Steal A Taco' Campaign For World Series

NYSJ Sports-Entertainment Business News Service

October 15, 2018:
With MLB’s two League Championship series underway, the Fall Classic, due to begin Oct. 23, could see the return of the two teams from the 2017 World Series.

But even if the defending champion Houston Astros (now playing the Boston Red Sox) and defending NL champion Los Angeles Dodgers (facing the Milwaukee Brewers) don’t make it back, Taco Bell said it would bring back its ”Steal a Base, Steal a Taco" promotion for the seventh time for the 2018 World Series presented by YouTube TV.

As in the past, the first player to successfully steal a base during the Fall Classic gets everyone in America a free Doritos Locos Taco, with the give-away scheduled for Nov. 1. (Details here.)

What is new to the mix: Topps is in as a partner, offering trading cards of the previous six players who jump-started the taco bonus with the first stolen base in their respective World Series. (See checklist below.)

A seventh Topps Now card, featuring the player who nabs the first stolen base of the 2018 World Series, will be available from Topps.com 24 hours after the base is stolen.

Taco Bell will support with multi-media marketing, including TV, digital, social media, POP and in-stadium activation.

An anchor TV spot, "Taco Hero," tells how in 2017 Cameron Maybin of the Houston Astros "slid into the taco history books" by stealing the first base of the World Series in the 11th inning of Game 2 against the Los Angeles Dodgers, then asks, "Who will be this year's Taco Hero?"

In addition, Taco Bell said it would back the promotion with the first Steal a Base caps. A limited collection of caps will be available online via Taco Bell's Taco Shop.

The six Steal a Base Topps cards will be available in local restaurants near ball parks hosting the World Series beginning with Game 1 and willalso be included in any cap purchase, until supplies last.

The Topps cards pack will include six Taco Hero cards each with their own exclusive imagery and stats.

"Every year, we're overwhelmed with the excitement from our fans when combining America's favorite pastime with America's favorite tacos," Marisa Thalberg, global chief brand officer for Taco Bell Corp., said via the company.

"Now, we're knocking that out of the park by introducing even more ways for our fans to experience and commemorate the Taco Hero."

Also added to the mix this season, Taco Bell said that once the first base is stolen, people can claim a free Doritos Locos Taco online if they have previously registered via Taco Bell's Web site or app. (Details here.)

According to Taco Bell, "History shows it's not a matter of 'if' but 'when' a base will be stolen."

The earliest "Steal a Base" was in 2016 when Francisco Lindor of the Cleveland Indians swiped a bag in the first inning of Game 1 1st  against the Chicago Cubs.

Taco fans had to wait the longest last year when the first stolen base wasn't recorded until the 11th inning of Game 2 by Maybin of the Astros.

According to Noah Garden, MLB evp-commerce, "We've created a fun tradition for our fans with Taco Bell and the 'Steal a Base, Steal a Taco' promotion.

“It makes for a unique moment every year during the World Series and certainly the fans will have their eyes on the first stolen base of the Fall Classic."

Taco Bell Steal a Base Hall of Fame (Topps Card Set)

• 2007 Jacoby Ellsbury Boston Red Sox Game 2 4th inning (vs. Colorado Rockies)

• 2008 Jason Bartlett Tampa Bay Rays Game 1 5th inning (vs. Philadelphia Phillies)

• 2012 Angel Pagan San Francisco Giants Game 2 8th inning (vs. Detroit Tigers)

• 2015 Lorenzo Cain Kansas City Royals Game 1 6th inning (vs. New York Mets)

• 2016 Francisco Lindor Cleveland Indians Game 1 1st inning (vs. Chicago Cubs)

• 2017 Cameron Maybin Houston Astros Game 2 11th inning (vs. Los Angeles Dodgers)

MLB Signs Google Assistant For Championship Series

SuperCuts Rituals Ready To Go For MLB Post-Season

MLB Names Partners For Playoffs, World Series

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