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• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct152018

Taco Bell Beefs Up 'Steal A Base, Steal A Taco' Campaign For World Series

NYSJ Sports-Entertainment Business News Service

October 15, 2018:
With MLB’s two League Championship series underway, the Fall Classic, due to begin Oct. 23, could see the return of the two teams from the 2017 World Series.

But even if the defending champion Houston Astros (now playing the Boston Red Sox) and defending NL champion Los Angeles Dodgers (facing the Milwaukee Brewers) don’t make it back, Taco Bell said it would bring back its ”Steal a Base, Steal a Taco" promotion for the seventh time for the 2018 World Series presented by YouTube TV.

As in the past, the first player to successfully steal a base during the Fall Classic gets everyone in America a free Doritos Locos Taco, with the give-away scheduled for Nov. 1. (Details here.)

What is new to the mix: Topps is in as a partner, offering trading cards of the previous six players who jump-started the taco bonus with the first stolen base in their respective World Series. (See checklist below.)

A seventh Topps Now card, featuring the player who nabs the first stolen base of the 2018 World Series, will be available from Topps.com 24 hours after the base is stolen.

Taco Bell will support with multi-media marketing, including TV, digital, social media, POP and in-stadium activation.

An anchor TV spot, "Taco Hero," tells how in 2017 Cameron Maybin of the Houston Astros "slid into the taco history books" by stealing the first base of the World Series in the 11th inning of Game 2 against the Los Angeles Dodgers, then asks, "Who will be this year's Taco Hero?"

In addition, Taco Bell said it would back the promotion with the first Steal a Base caps. A limited collection of caps will be available online via Taco Bell's Taco Shop.

The six Steal a Base Topps cards will be available in local restaurants near ball parks hosting the World Series beginning with Game 1 and willalso be included in any cap purchase, until supplies last.

The Topps cards pack will include six Taco Hero cards each with their own exclusive imagery and stats.

"Every year, we're overwhelmed with the excitement from our fans when combining America's favorite pastime with America's favorite tacos," Marisa Thalberg, global chief brand officer for Taco Bell Corp., said via the company.

"Now, we're knocking that out of the park by introducing even more ways for our fans to experience and commemorate the Taco Hero."

Also added to the mix this season, Taco Bell said that once the first base is stolen, people can claim a free Doritos Locos Taco online if they have previously registered via Taco Bell's Web site or app. (Details here.)

According to Taco Bell, "History shows it's not a matter of 'if' but 'when' a base will be stolen."

The earliest "Steal a Base" was in 2016 when Francisco Lindor of the Cleveland Indians swiped a bag in the first inning of Game 1 1st  against the Chicago Cubs.

Taco fans had to wait the longest last year when the first stolen base wasn't recorded until the 11th inning of Game 2 by Maybin of the Astros.

According to Noah Garden, MLB evp-commerce, "We've created a fun tradition for our fans with Taco Bell and the 'Steal a Base, Steal a Taco' promotion.

“It makes for a unique moment every year during the World Series and certainly the fans will have their eyes on the first stolen base of the Fall Classic."

Taco Bell Steal a Base Hall of Fame (Topps Card Set)

• 2007 Jacoby Ellsbury Boston Red Sox Game 2 4th inning (vs. Colorado Rockies)

• 2008 Jason Bartlett Tampa Bay Rays Game 1 5th inning (vs. Philadelphia Phillies)

• 2012 Angel Pagan San Francisco Giants Game 2 8th inning (vs. Detroit Tigers)

• 2015 Lorenzo Cain Kansas City Royals Game 1 6th inning (vs. New York Mets)

• 2016 Francisco Lindor Cleveland Indians Game 1 1st inning (vs. Chicago Cubs)

• 2017 Cameron Maybin Houston Astros Game 2 11th inning (vs. Los Angeles Dodgers)

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MLB Names Partners For Playoffs, World Series

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