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NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Oct152018

Taco Bell Beefs Up 'Steal A Base, Steal A Taco' Campaign For World Series

NYSJ Sports-Entertainment Business News Service

October 15, 2018:
With MLB’s two League Championship series underway, the Fall Classic, due to begin Oct. 23, could see the return of the two teams from the 2017 World Series.

But even if the defending champion Houston Astros (now playing the Boston Red Sox) and defending NL champion Los Angeles Dodgers (facing the Milwaukee Brewers) don’t make it back, Taco Bell said it would bring back its ”Steal a Base, Steal a Taco" promotion for the seventh time for the 2018 World Series presented by YouTube TV.

As in the past, the first player to successfully steal a base during the Fall Classic gets everyone in America a free Doritos Locos Taco, with the give-away scheduled for Nov. 1. (Details here.)

What is new to the mix: Topps is in as a partner, offering trading cards of the previous six players who jump-started the taco bonus with the first stolen base in their respective World Series. (See checklist below.)

A seventh Topps Now card, featuring the player who nabs the first stolen base of the 2018 World Series, will be available from Topps.com 24 hours after the base is stolen.

Taco Bell will support with multi-media marketing, including TV, digital, social media, POP and in-stadium activation.

An anchor TV spot, "Taco Hero," tells how in 2017 Cameron Maybin of the Houston Astros "slid into the taco history books" by stealing the first base of the World Series in the 11th inning of Game 2 against the Los Angeles Dodgers, then asks, "Who will be this year's Taco Hero?"

In addition, Taco Bell said it would back the promotion with the first Steal a Base caps. A limited collection of caps will be available online via Taco Bell's Taco Shop.

The six Steal a Base Topps cards will be available in local restaurants near ball parks hosting the World Series beginning with Game 1 and willalso be included in any cap purchase, until supplies last.

The Topps cards pack will include six Taco Hero cards each with their own exclusive imagery and stats.

"Every year, we're overwhelmed with the excitement from our fans when combining America's favorite pastime with America's favorite tacos," Marisa Thalberg, global chief brand officer for Taco Bell Corp., said via the company.

"Now, we're knocking that out of the park by introducing even more ways for our fans to experience and commemorate the Taco Hero."

Also added to the mix this season, Taco Bell said that once the first base is stolen, people can claim a free Doritos Locos Taco online if they have previously registered via Taco Bell's Web site or app. (Details here.)

According to Taco Bell, "History shows it's not a matter of 'if' but 'when' a base will be stolen."

The earliest "Steal a Base" was in 2016 when Francisco Lindor of the Cleveland Indians swiped a bag in the first inning of Game 1 1st  against the Chicago Cubs.

Taco fans had to wait the longest last year when the first stolen base wasn't recorded until the 11th inning of Game 2 by Maybin of the Astros.

According to Noah Garden, MLB evp-commerce, "We've created a fun tradition for our fans with Taco Bell and the 'Steal a Base, Steal a Taco' promotion.

“It makes for a unique moment every year during the World Series and certainly the fans will have their eyes on the first stolen base of the Fall Classic."

Taco Bell Steal a Base Hall of Fame (Topps Card Set)

• 2007 Jacoby Ellsbury Boston Red Sox Game 2 4th inning (vs. Colorado Rockies)

• 2008 Jason Bartlett Tampa Bay Rays Game 1 5th inning (vs. Philadelphia Phillies)

• 2012 Angel Pagan San Francisco Giants Game 2 8th inning (vs. Detroit Tigers)

• 2015 Lorenzo Cain Kansas City Royals Game 1 6th inning (vs. New York Mets)

• 2016 Francisco Lindor Cleveland Indians Game 1 1st inning (vs. Chicago Cubs)

• 2017 Cameron Maybin Houston Astros Game 2 11th inning (vs. Los Angeles Dodgers)

MLB Signs Google Assistant For Championship Series

SuperCuts Rituals Ready To Go For MLB Post-Season

MLB Names Partners For Playoffs, World Series

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