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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Oct152018

Taco Bell Beefs Up 'Steal A Base, Steal A Taco' Campaign For World Series

NYSJ Sports-Entertainment Business News Service

October 15, 2018:
With MLB’s two League Championship series underway, the Fall Classic, due to begin Oct. 23, could see the return of the two teams from the 2017 World Series.

But even if the defending champion Houston Astros (now playing the Boston Red Sox) and defending NL champion Los Angeles Dodgers (facing the Milwaukee Brewers) don’t make it back, Taco Bell said it would bring back its ”Steal a Base, Steal a Taco" promotion for the seventh time for the 2018 World Series presented by YouTube TV.

As in the past, the first player to successfully steal a base during the Fall Classic gets everyone in America a free Doritos Locos Taco, with the give-away scheduled for Nov. 1. (Details here.)

What is new to the mix: Topps is in as a partner, offering trading cards of the previous six players who jump-started the taco bonus with the first stolen base in their respective World Series. (See checklist below.)

A seventh Topps Now card, featuring the player who nabs the first stolen base of the 2018 World Series, will be available from Topps.com 24 hours after the base is stolen.

Taco Bell will support with multi-media marketing, including TV, digital, social media, POP and in-stadium activation.

An anchor TV spot, "Taco Hero," tells how in 2017 Cameron Maybin of the Houston Astros "slid into the taco history books" by stealing the first base of the World Series in the 11th inning of Game 2 against the Los Angeles Dodgers, then asks, "Who will be this year's Taco Hero?"

In addition, Taco Bell said it would back the promotion with the first Steal a Base caps. A limited collection of caps will be available online via Taco Bell's Taco Shop.

The six Steal a Base Topps cards will be available in local restaurants near ball parks hosting the World Series beginning with Game 1 and willalso be included in any cap purchase, until supplies last.

The Topps cards pack will include six Taco Hero cards each with their own exclusive imagery and stats.

"Every year, we're overwhelmed with the excitement from our fans when combining America's favorite pastime with America's favorite tacos," Marisa Thalberg, global chief brand officer for Taco Bell Corp., said via the company.

"Now, we're knocking that out of the park by introducing even more ways for our fans to experience and commemorate the Taco Hero."

Also added to the mix this season, Taco Bell said that once the first base is stolen, people can claim a free Doritos Locos Taco online if they have previously registered via Taco Bell's Web site or app. (Details here.)

According to Taco Bell, "History shows it's not a matter of 'if' but 'when' a base will be stolen."

The earliest "Steal a Base" was in 2016 when Francisco Lindor of the Cleveland Indians swiped a bag in the first inning of Game 1 1st  against the Chicago Cubs.

Taco fans had to wait the longest last year when the first stolen base wasn't recorded until the 11th inning of Game 2 by Maybin of the Astros.

According to Noah Garden, MLB evp-commerce, "We've created a fun tradition for our fans with Taco Bell and the 'Steal a Base, Steal a Taco' promotion.

“It makes for a unique moment every year during the World Series and certainly the fans will have their eyes on the first stolen base of the Fall Classic."

Taco Bell Steal a Base Hall of Fame (Topps Card Set)

• 2007 Jacoby Ellsbury Boston Red Sox Game 2 4th inning (vs. Colorado Rockies)

• 2008 Jason Bartlett Tampa Bay Rays Game 1 5th inning (vs. Philadelphia Phillies)

• 2012 Angel Pagan San Francisco Giants Game 2 8th inning (vs. Detroit Tigers)

• 2015 Lorenzo Cain Kansas City Royals Game 1 6th inning (vs. New York Mets)

• 2016 Francisco Lindor Cleveland Indians Game 1 1st inning (vs. Chicago Cubs)

• 2017 Cameron Maybin Houston Astros Game 2 11th inning (vs. Los Angeles Dodgers)

MLB Signs Google Assistant For Championship Series

SuperCuts Rituals Ready To Go For MLB Post-Season

MLB Names Partners For Playoffs, World Series

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