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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
May172010

T-Mobile NBA Family Affair Adds Bill Walton, Rick Barry And Their Sons To Campaign

Rick Barry (left) and sons in new T-Mobile spot.May 17, 2010: T-Mobile said it would extend its "$5 Add a Line" campaign this week with multi-media creative featuring company spokesmen Charles Barkley and Dwyane Wade and also adding two more NBA legends and their families to the mix: Bill Walton and Rick Barry and their respective offspring.

The campaign is anchored by a humorous 30-spot that focuses on family connections. Support will include digital branding, billboards, branded content for TNT and ABC, print and local extensions in Boston and Orlando, where the Celtics and Magic are battling in the Eastern Conference Finals. Lead agency is Publicis in the West, Seattle.

The spot will break May 17 during Game 1 of the Western Conference Finals between the Phoenix Suns and Los Angeles Lakers on TNT and will continue through the NBA Finals on ABC, which could also take it through Father's Day (June 20).

The spot opens with a voiceover asking, "Now that adding a family member to your plan is just $5, who would you add?" The first scene show brothers Scooter, Drew, Jon and Brent Barry — the latter two having also played in the NBA — on a basketball court watching dad Rick shooting free throws in the classic underhand move that saw him record a 90% FT average for his career. "We'd add Pops if he'd just stop doing that," they say as the elder Rick hits another shot.

Bill Walton gets dissed by sons.In their home, Bill Walton's sons Adam, Nathan and Chris all say they'd add Luke, a reference to their brother who is a member of the Lakers. Dad Bill retorts, "What about your old man?"

In the next scene, a man at home watching TV says, "I'd add my three boys: Javier, Tomas and . . . D-Wade!!!" as the scene shifts to the NBA all-star in action.

Barkley finally gets his inauspicious moment when he says he'd add his Mom "if she'd pick up the phone. Momma - pick up the phone!" he pleads.

A voiceover then reiterates T-Mobile's "$5 plan" while touting an offer to buy a T-Mobile My Touch and getting a second one free, including the Motorola Cliq with MotoBlur.

T-Mobile said it is "excited to bring together these real families who unite and connect through the love the game [while giving fans] a glimpse of a fun moment among each family."

T-Mobile has also been running a separate campaign with spots featuring Barkley paired with Wade and Orlando Magic center Dwight Howard, In addition, the telecom company is in the fourth season of taking its mobile hoops and interactive NBA Nation tour across the country along with other NBA marketing partners Sprite and Kia.

NBA Nation, T-Mobile Hit The Road Again For The Summer Of 2010

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