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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan302015

T-Mobile Carries Its 'Un-Carrier' Campaign To NBC Super Bowl Live Stream, Internet

By Barry Janoff

January 30, 2015: In what might be the most proactive anti-establishment campaign in Super Bowl history, T-Mobile hit NFL Big Game territory this week with the mantra of being "America's Un-Carrier," and CMO Mike Sievert writing on his blog, "We don’t have the bottomless pockets of an AT&T or Verizon. Taken together, the Duopoly of AT&T and Verizon spends nearly 3x more on advertising than T-Mobile – billions more over the last few years."

The telecom company sought to use that underdog mentality to its advantage, however, with a roster of Super Bowl XLIX-related activations that includes Kim Kardashian, Chelsea Handler, Sarah Silverman, Rob Riggle and Seattle Seahawks CB Richard Sherman.

Riggle will appear in what T-Mobile called the "first-ever ad produced exclusively to live-stream during the game," with the commercial, "Data Vulture," set to run on NBC Sports Live Extra’s app for tablets and Web site for desktops, where the network will air the Super Bowl in conjunction with its broadcast production. The spot likely will go into on-air rotation once it breaks via the app and on the Web.

According to NBC, nearly 20 of the companies that bought time during the on-air broadcast will also run the same ads during the live stream. T-Mobile is the only company to lay claim to a spot created specifically for the live-stream coverage.

"When NBC announced it planned to open up their live-stream of the Big Game to everyone — with no authentication required — we saw an opportunity to do something unprecedented and create yet another Un-carrier first," Sievert wrote on his blog. "Something just for America’s tech-savvy Millennials and cord cutters"

Why target those demographics? "Because this happens to be a group of people very near and dear to our hearts here at T-Mobile," wrote Sievert. "These people live online and eat buckets of data for lunch — and they’re the reason we designed our network 'data strong.'"

T-Mobile will also be part of the traditional game-day broadcast with two 30-second spots, one featuring Kardashian, "Kim's Data Stash," and the other featuring Handler and Silverman. They are scheduled to air in the first and second half, respectively.

NBC has charged upward of $4.5 million for a 30-second spot during the on-air broadcast of Super Bowl XLIX. The network did not indicate how much it was charging for ads that will run on the NBC Sports Live Extra app and Web site.

In support of its decision to produce an ad that would break during a live-stream event, T-Mobile cited a recent survey indicating that "more than 50% of Millennials (a demographic roughly in the age-range of 18-36), would prefer to watch TV on something other than a TV. "

According to T-Mobile, "This new generation of wireless customers who stream, Skype, shop, tweet, post, pin − are defining the Mobile Age. Because this happens to be a group of people very near and dear to our hearts here at T-Mobile, and as America’s Un-carrier, we wanted to bring them this ad in the medium that works best for them."

T-Mobile hit Phoenix during Super Bowl week with a trio of buses wrapped with Sherman's image and company messaging. The moving billboards offered free transportation within the region of the Super Bowl, which is being played in the University of Phoenix Stadium in Glendale.

The Kardashian TV spot comes with its own hash tag and directs people to continue the interaction online.

"This isn’t an ad. It’s a social media event," wrote Sievert of the Kardashian spot. "It reaches well beyond the Super Bowl itself. And, we’ve partnered up with Twitter to prepare for the coming flood of personalized Kim-selfies."

In a humorous vein, Handler and Silverman also have bought into T-Mobile's message.

"T-Moible, the 'Un-Carrier," Silverman says at the end of her commercial with Handler. "You don't want to be a carrier. I have some friends that are carriers. Sometimes you never find out."

R. Sherman Gets A T-Mobile Call

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