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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul152013

First-Year MLB Partner T-Mobile Jumps Into Its All-Star Game Multi-Media Campaign

By Barry Janoff

July 14, 2013: It's the ballplayers who are in the spotlight during the baseball All-Star Game and related activities, but T-Mobile US is doing its best to garner a share of the attention in its first season as an official partner of MLB.

The telecommunications firm is enacting a multi-media campaign and putting its brand in All-Star-related high-traffic and high-profile events. The strategy in part supports its new phone upgrade plan, Jump, which allows "consumers to upgrade their phones when they want, up to twice per year as soon as six months from enrollment."

T-Mobile will air TV spots during the Chevrolet Home Run Derby on ESPN on Monday night (July 15), and during pre-game programming and the All-Star Game on Fox on Tuesday (July 16).

One spot, starring Adrian Gonzalez of the Los Angeles Dodgers, highlights a new T-Mobile plan that "gives all families access to a great multi-line deal with no credit check." (See the full spot here.)

T-Mobile MLB spokesmen also include Bryce Harper (Washington Nationals), Andrew McCutchen (Pittsburgh Pirates) and Matt Kemp (a teammate of Gonzalez on the Dodgers).

The Jump strategy is hitting All-Star Game broadcasts via several spots. In "Charge," a businessman is challenged to complete an important call because his battery is constantly dying. "One-Upped" finds a man bragging about his brand new "7" phone, only to be outdone by his friend's brand newer "8."

In "Urinal," a guy on his cell phone tries to talk hands-free while doing his business, but fails when his mobile device hits the porcelain lake. In the follow-up, "Rice," the same guy puts his waterlogged phone in a bag of rice in an attempt to resuscitate it.

The spots come with the Jump offer, "Now you can upgrade when you want, not when you're told."

T-Mobile will also sponsor an All-Star Game in-game segment on Fox that features interviews with players.

Internet marketing support includes ESPN.com and MLB.com, as well as such social media destinations as Facebook, Twitter, Foursquare and YouTube.

During the All-Star Game at Citi Field in New York, the company will give away 30 smartphones during the game as part of its "Jump Instant Row Upgrade," complete with one year of free unlimited service.

Among other All-Star Game-related activations, T-Mobile is the title sponsor of the MLB All-Star FanFest (being held at Jacob K. Javits Center); has created an advertising takeover of the No. 7 subway line that stops at Citi Field; and has placed outdoor ads throughout New York.

According to Mike Sievert, CMO for T-Mobile, "All-Star Week is one of the premier events in sports, and we couldn't think of a better platform for reaching out to consumers to talk about a totally new approach to mobile phone upgrades. You are going to hear a lot from us about Jump! in the coming week, and you're going to love what you hear."

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