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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar192019

T-Mobile Extends Alliance With MLB, Adds Little League Baseball To Roster

NYSJ Sports-Entertainment Business News Service

March 19, 2019:
T-Mobile, which has been a MLB partner since 2013, continues to embed itself into baseball, signing a new deal that extends its status for four years as the league’s “official wireless sponsor.”

The new pact now includes Little League International and the Little League World Series, where T-Mobile also becomes the “official wireless sponsor.”

Financial terms of the pact were not released.

The deal comes on the heels of an expanded pact between MLB and Little League International to create a Joint Sponsorship Agreement, under which the two sides would “collaboratively oversee Little League Baseball and Softball’s official sponsor program.”

Official sponsors of Little League International also include Canon, Chick-fil-A, Cigna, Dick’s Sporting Goods, Easton, Gatorade, Honda, Lance, Musco Lighting and New Era.

“Together, T-Mobile and MLB will support Little League International and its mission to provide opportunities through baseball and softball to millions of kids and their families leading up to the Little League World Series in South Williamsport, PA (July 27-Aug. 25, 2019)” according to both parties.

T-Mobile this season also becomes naming rights holder to the Seattle Mariners home field, previously Safeco Field, now T-Mobile Park via a 25-year deal valued at upward of $100 million.

“We love baseball, and clearly, so do our customers! They streamed nearly three million hours of baseball with MLB.TV in 2018 — two times more than the year prior,” John Legere, CEO for T-Mobile, said via the Bellevue, WA-based company.

“Locking in four more years with MLB means four more years of Major League perks  . . . we’re excited to keep connecting with fans through the game we all love, and show our support in even more ways —  starting with Little League!”

T-Mobile is supporting the new deal with a multi-media campaign, including a TV spot, an offer for T-Mobile customers to claim a free MLB.TV subscription and perks on T-Mobile Tuesdays via such partners as Shell and Taco Bell and a sweeps offering a trip and tickets to the All-Star Game this July in Cleveland.

(T-Mobile Tuesdays details here.)

According to Noah Garden, evp-business and sales for MLB, “As a key innovator in their industry, T-Mobile has also been an instrumental partner of Major League Baseball since 2013.

“We are thrilled to expand our partnership to include Little League, allowing the Un-carrier to enhance fan experiences in youth sports communities while we continue to be game-changers for all fans, nationwide.”

T-Mobile Builds MLB Presence With 25-Year Seattle Stadium Naming Rights

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