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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jul092015

T-Mobile Adds To MLB All-Star Presence With Presenting Sponsorship Deal

Special to NYSportsJournalism.com

July 8, 2015: Stating that "It’s All-Star Week and we’re going to go big and paint the town magenta!," T-Mobile USA ramped up its alliance with Major League Baseball by signing a deal to become the first presenting sponsor for the MLB All-Star Game.

The MLB All-Star Game presented by T-Mobile will be played July 14 in the Great American Ballpark in Cincinnati (broadcast live on Fox  and Fox Deportes).

T-Mobile, which has been the official wireless sponsor of MLB since 2013 under a multi-year multimillion dollar deal, already had a major presence as title sponsor for the third season for the T-Mobile All-Star FanFest (July 10-14), in the Duke Energy Convention Center.

T-Mobile also has a license agreement with the MLB Players Assn.

T-Mobile said it would support its presence during the All-Star Game events with a multi-platform campaign anchored by its "Un-carrier" strategy to include TV, signage within and around Great American Ballpark and the FanFest, print, digital, social media and on-site fan activations.

T-Mobile also sponsors the Cincinnati Reds, hosts of the 2015 All-Star Game, along with several other MLB teams including the Los Angeles Angels, Minnesota Twins, Washington Nationals and their hometown Seattle Mariners.

"It’s All-Star Week and we’re going to go big and paint the town magenta!,” John Legere, president and CEO forT-Mobile, said in a statement. “As the first-ever presenting sponsor of the All-Star Game, and the returning title sponsor of T-Mobile All-Star FanFest, I’ve got some surprise Un-carrier style plans to make this year's All-Star Game a fantastic experience for fans across the country Stay tuned!”

"T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers."

According to  Bob Bowman, MLB president for business and media, "T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers. The expansion of our partnership is a great example of T-Mobile's commitment to baseball and we are looking forward to T-Mobile's creativity on display at the Midsummer Classic."

T-Mobile's team sponsorships include player appearances, retail promotions, T-Mobile title nights in stadiums and other fan activities.

Earlier this season T-Mobile brought back an offer to its customers for free access to the premium features in MLB.com At Bat, the official app of MLB.

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