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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

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Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
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Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
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Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

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Wednesday
Jan052011

Pepsi Brand SoBe, Jessica Szohr 'Uncover' Sneak Peek Of SI Swimsuit Issue

By Barry Janoff, Executive Editor

Something to gossip about: Jessica Szohr in a 'skinsuit' in SoBe ad campaign. January 5, 2011: Actress Jessica Szohr, who stars as Vanessa Abrams in TV's Gossip Girl, is giving people something to gossip about as she uncovers almost all as the star of a new marketing campaign for Pepsi-Cola North America brand SoBe Lifewater. Photos with Szohr "wearing"  hand-painted lizard-style colors and sporting new SoBe products will appear in the 2011 Sports Illustrated Swimsuit Edition as well as an ad campaign to include print, Internet and POP.

Szohr follows in the 'skinsuit' footsteps of actress Ashley Greene, who plays Alice Cullen in the Twilight films, who appeared in a 2010 marketing campaign and the SI Swimsuit Edition in hand-painted swimsuits featuring a scale design based on SoBe's lizard icon.

The 2011 edition of SI's swimsuit issue is scheduled to hit newsstands on Feb. 15.

The multi-media campaign supports the launch of SoBe Lifewater flavors Strawberry Kiwi Lemonade and Macintosh Apple Cherry. In addition to print in SI, the campaign includes online ads, YouTube, a dedicated Facebook page, Twitter and an interactive iPad ad in the digital version of SI's Swimsuit issue that enables users to snap shots from Szohr's shoot and share the images with others.

Szohr's photos were shot on location in Costa Rica and San Jose. In addition to Gossip Girl, Szohr has appeared in Piranha (2010) and has roles in upcoming movies including Art Machine and Wanted Dead (both scheduled for release in 2011).

Szohr's photos will appear in Sports Illustrated's swimsuit issue and at various Internet destinations.“The SoBe Lifewater skinsuit ads with Jessica Szohr prove that no matter what you’re up to — taming the jungle in a skinsuit or hanging out with friends — new SoBe Lifewater with electrolytes offers great-tasting hydration without the calories,” Andrew Katz, marketing director for SoBe, said in a statement. “That’s our message to SoBe fans: the lizard strikes again, offering you a new way to satisfy your insatiable thirst.”

According to Szohr, “Last year’s SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year’s skinsuit shoot in the jungle was still amazing, but a little different. It definitely had an edgy vibe that I loved. No matter where you are, it’s easy to be tempted and transformed with new SoBe Lifewater with electrolytes.”

Pepsi's SoBe, Twilight's Green Get SI Swimsuit Party Started

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    NYSportsJournalism.com - Szohr Is SoBe Bare For SI - Pepsi Brand SoBe, Jessica Szohr 'Uncover' Sneak Peek Of SI Swimsuit Issue
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Reader Comments (5)

To power up the SoBe Lifewater campaign, Andrew Katz needs to leverage Jessica Szohr's enviable legs by engaging her audience in continuous conversation with messaging to targeted groups tightly integrated with their diverse and varying daily lifestyles and activities.
This looks like a job for Social Messaging(TM).
Who is he going to call?
PoKos.

January 8, 2011 | Unregistered Commentertimo platt

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