• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
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2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Survey: Led By Bud, Super Bowl Ads Getting Longer, More Effective, Socially Relevant 

By Barry Janoff

January 25, 2016: From Super Bowl XL (2006) through Super Bowl XLIX (2015), the NFL's ultimate championship game has generated $2.4 billion in network ad sales from more than 130 marketers.

Over the past 10 years, the top five Super Bowl advertisers have spent $745 million on network advertising during the game, accounting for 31% of total ad revenue. In order, they are Anheuser-Busch InBev, PepsiCo, Coca-Cola, Chrysler and General Motors according to research from Kantar Media, NY.

Anheuser-Busch has gotten its money's worth, with Budweiser claiming the top three spots and four of the top six "most-liked"  commercials to run during national broadcasts over the past five games — Super Bowl XLV (2011) through Super Bowl XLIX (2015), according to "Ace Score," compiled by advertising research and consulting firm Ace Metrix, Los Angeles.

Among all Super Bowl commercials that have been analyzed by Ace Metrix, "Puppy Love" (Super Bowl XLVIII) was No.  1 overall, followed by "Brotherhood" (Super Bowl XLVIII) and last year's "Lost Dog."

Doritos, a brand from PepsiCo's Frito-Lay, was No. 4 with "Slingbaby" (the "Crash Super Bowl XLVI" winner); "The Catch" from Coca-Cola was No. 5 (Super Bowl XLVI); and Bud's "Hero's Welcome" (Super Bowl XLVIII) was No. 6 among the Ace Metrix Top 25.

Ace Metrix said that its "Ace Score" is the "measure of ad creative effectiveness" based on a panel of at least 500 consumers. The results are presented on a scale of 1–950, which represents scoring on such creative attributes such persuasion, likeability, information, attention, change, relevance, desire and watchability.

"Puppy Love" scored 821 on the Ace Score, "Brotherhood" 804 and "Lost Dog" 802.

The automotive category has four companies on the list: Toyota, Bridgestone, Mercedes-Benz and Volkswagen.

Other categories with multiple ads on the list include candy, via M&Ms and Snickers; and soda, with one from Coca-Cola and two from Pepsi.

With an audience that has been topping 100 million, have ads been making an impact?

Over the last five years, Super Bowl ads have become "progressively longer, as well as more effective," according to Ace Metrix.

In 2011, 20% of Super Bowl ads were 60 seconds or longer. By Super Bowl XLIX In 2015, 43% were longer than 60 seconds, per Ace Metrix.

During that period, more brands have used their Super Bowl ads as part of an overall event, rather than a “one-and-done” investment.

According to Ace Metrix, the number of ads released ahead of time, via social media, teasers and other activations, has grown from 8% in 2011 to 61% in 2015. In addition, the number of ads that have included what could be described as a social component within their message has gone from 8% to 51% over the same period.

The Top Ten on Ace Metrix' "most-liked" Super Bowl ads also includes Microsoft's "Empowering" (Super Bowl XLVIII), "Rescue Dog" from Bud Light (Super Bowl XLVI), "Pug Attack" from Doritos (Super Bowl XLV) and M&M's "Just My Shell (Super Bowl XLVI).

One of the top-rated ads from last year's Super Bowl XLIX, according to various industry surveys, "The Brady Bunch" from Snickers — with often-movie baddie Danny Trejo as Marcia Brady — came in No. 17 on the Ace Metrix Top 25.

One of the top ads from Super Bowl XLV, Volkswagen's "The Force" — with a kid trying to channel the powers of Darth Vader — came in tied for No. 23.

During Super Bowl XL, ABC charged what now seems like a paltry $2.5 million for a 30-second spot. During Super Bowl XLIX last February, NBC charged upward of $4.4 million for a 30-second spot and generated a Super Bowl broadcast record of $345.4 million, according to Kantar Media, NY.

With CBS charging upward of $5 million for 30-second spots, TV ad revenue is projected to set a new record during Super Bowl 50 on Feb. 50

“As Super Bowl ads have evolved in tone, length and appeal from some of the iconic ads of yesteryear, comparing ads from the last half decade to those older legends is no longer apples-to-apples," Peter Daboll, CEO for Ace Metrix, said in a statement.

"Brands today have to think about the life of their ad prior to and beyond television with the proliferation of digital distribution and social media," said Daboll.

With $2.4B Is Ad Sales, The Super Bowl Is Golden To NFL, Marketers, TV

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