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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb192013

Survey: NHL Working Overtime Via Social Media, In-Arena To Re-Engage Fans

By Barry Janoff

February 19, 2013: The NHL is operating in a lockout-shortened season, and the league's 30 franchises have been working overtime to reconnect with fans. And marketing partners are paying close attention.

According to a new survey, the Toronto Maple Leafs have done an overall job better than the rest, but the Detroit Red Wings, Montreal Canadiens, Pittsburgh Penguins and several other teams have come up on top in specific social media and fan engagement activations.

The information comes from ticket broker TicketCity, which has unveiled its first NHL Fan Engagement Survey. The survey ranks each of the league's clubs to determine which are the most engaged with their fans both online and  ia in-arena and communtiy activations.

According to TicketCity, the survey is based on "an algorithm that evaluates fan activity in terms on home attendance, social media following, average ticket price and monthly search volume (including the Google search trends index)."

“The teams included on this list have managed to activate their fans in a variety of different ways,” Rafael Rivas, chief strategy officer for Austin-based TicketCity, said in a statement. “Whether a fan 'likes' a post on Facebook or decides to attend a game, top NHL teams leverage these experiences to continue to build their fan communities."

The NHL is in an especially precarious situation regarding connecting with loyal, casual and non-hockey fans. The league is currently playing a 48-game season, lost the entire 2004-05 season due to a lockout, played a 48-game schedule in 1994-95 and lost 30 games in 1991-92.

The survey put the Maple Leafs at No. 1 for several reasons: "Online search volume for the team is the highest in the NHL with over 300,000 global monthly searches," according to TicketCity. "Home games have long been one of the toughest tickets to acquire even during losing seasons, making Leafs tickets [one of] the most expensive in the league (at an average of $149 U.S.)"

The Winnepeg Jets have the highest average ticket price in the NHL at $210 (U.S.) per game; the Anaheim Ducks the lowest (an average of $36 per game), according to TicketCity.

Although slightly less social than other teams included in the Top Ten, more than 500,000 fans 'like' the Maple Leafs on Facebook, per the survey. The Maple Leafs also lead all NHL teams with a Google search trends index of 70. The St. Louis Blues come in second in that category with a 62.

The Detroit Red Wings lead the NHL with more than 1.34 million "likes" on Facebook – including 80,000 fans that are “talking about” the team on the social network (as of February 15). The Boston Bruins have 1.3 million "likes" and the Chicago Blackhawks 1.2 million.

By comparison, the NFL's Dallas Cowboys have 5.3 million "likes" on their Facebook page.

On Twitter, the Montreal Canadiens have the largest NHL reach with more than 350,000 followers, per the TicketCity study.

The Cowboys have more than 521,000 followers on Twitter. Tim Tebow has more than 2.1 million followers.

TicketCity said that the enthusiasm of NHL fans on social media is "easy to see when compared to other professional leagues like the NFL and Major League Baseball." While the general popularity of other leagues drives more Facebook “likes” on team pages, Facebook’s “talking about” numbers "reveal that NHL fans are more engaged with their team as fan communities three times their size," TicketCity explains.

Teams have tried several activations to rebuild connections with fans post-lockout. The Pittsburgh Penguins — No. 3  on the Fan Engagement list and No. 10 in the league for home game attendance — offered all merchandise available for half-price during the first four games of the season. According to TicketCity, "Fans responded by purchasing 8,680 jerseys and 19,950 T-shirts."

The Chicago Blackhawks have the highest average attendance in the NHL at 21,531, according to TicketCity. The Blackhawks have rewarded their fans with a 13-0-3 record to open the short season (through Feb. 19), tying the league record for most games to start a campaign without a loss.

"It’s those experiences that enable certain teams to maintain their success in the league post-lockout, regardless of performance," said Rivas.

TicketCity NHL Fan Engagement Survey

1. Toronto Maple Leafs
2. Montreal Canadiens
3. Pittsburgh Penguins
4. Boston Bruins
5. Vancouver Canucks
6. Detroit Redwings
7. Chicago Blackhawks
8. New York Rangers
9. Philadelphia Flyers
10. St. Louis Blues

See the full survey here.

NHL Return: Do Fans, Brands Care?

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